SHOPPER ENGAGEMENT

SHOPPER ENGAGEMENT

AT THE POINT OF PURCHASE

ASSISTED SELLING TEAMS

ASSISTED SELLING TEAMS

THROUGH BRAND AMBASSADOR PROGRAMS

TRAINED SALES EXPERTS

TRAINED SALES EXPERTS

WHERE SHOPPER & BRAND INTERACT

shopperXP (A Division of CROSSMARK)

shopperXP is CROSSMARK's dedicated division focused on activating our clients’ in-store shopper engagement strategies.


WHAT WE DO


The team at shopperXP designs service-to-market execution plans to create in-store environments and experiences that provide consumers with the motivation to buy at the point-of-purchase.


CROSSMARK has created this dedicated division to service its growing consumer electronics, telecom and technology client base.


WHY WE DO IT


Traditional marketing methods are still a critical part of the marketing mix but today’s retail environment relies on the in-store experience to provide consumers with the motivation to choose one brand over another. Research shows that consumers are 70% more likely to buy a product if they are able to experience it first.


In today’s path-to-purchase, competition is not just between brands, it’s also about whether to buy online or in-store. Online shopping cannot replace the experience of placing a product in the consumers’ hands. This is sending consumers in to stores wanting to touch, smell and interact with products before they buy them.


HOW WE DO IT


Programs are designed to create a connection with our clients’ products and brands:


shopperXP Program Strategy


shopperXP will work with clients and brands to differentiate their products in-store, creating a brand and product experience for consumers through experiential branding, sales assist programs, brand ambassadors and expert training programs.


To support these activities we ensure we're getting the basics right:


• POS merchandising that leads consumers into your category
• SOH and product ‘retail ready’ audits - can't sell what isn't there
• Industry knowledge - understanding of retail store operations


Our program's success is made possible by using our experienced teams to source the right talent, and provide expert sales and product training. Our Business Intelligence team develops key in-depth reporting metrics that drive sales and provide market analysis.


shopperXP gives companies a competitive edge to succeed in today’s ever changing retail environment.


To see how shopperXP can benefit your business, please contact Peter Curro, Divisional Manager on 02 9439 1233, via email or through the Contact Us section below.

BUSINESS INTELLIGENCE

CROSSMARK’s advanced analytics systems include unmatched data sources, world-class analytic talent, and state-of-the-art tools and technology. We identify critical insights to understand and target the right shoppers with the right products, right channels, right locations at the right time.

CONSULTATION BEFORE EXECUTION

Tasks are formally agreed clearly before things are done so you have the peace of mind that things are done correctly from the start.

CHANGE REQUIREMENTS HALFWAY?

We understand that change is inevitable often at short notice! CROSSMARK’s systems and flexibility means that we can adapt to a client’s changing demands quickly while still delivering exceptional results in store.

OVER AND ABOVE WITH YOUR BRAND

At CROSSMARK, we look to forge connections on many levels. Whether it’s linking consumers to brands, or insights to ideas, these connections fuel growth for our valued clients and customers. As a trusted partner, we nurture these connections with a smart, inventive approach and talented people whose commitment to excellence make it personal.

RETAILERS

CROSSMARK have extensive experience in working closely with all three retail groups that partner with NDG, being the Narta Group, Derni Group, and are preferred suppliers to the Woolworths group (BIG W), and Wesfarmers (Coles)


Our organisation have multi-tiered relationships with all retailers, from HO through to store proprietors & department managers


Our field staff are activating sales assist teams, POS execution, product ranging & distribution, and training programs across most of the retail banners displayed to the right on a daily to weekly frequency

David Jones is not only Australia's oldest department store, but the oldest department store in the world still trading under its original name.

With an extensive brand portfolio of international and Australian designers including many exclusive to David Jones, they have reinforced our position as the “Home of Brands” within the Australian market.

Since their beginnings in 1965, OfficeMax has helped thousands of workplaces, from Australia’s leading companies to the schools that educate our children, realise improved productivity.

OfficeMax is committed to social leadership, making sure they do our bit for the environment and lending our support to local communities. 

BIG W employs over 25,000 people throughout Australia with 184 stores trading across Australia. At BIG W their commitment is to offer you Australia’s Lowest Prices Everyday.

As one of Australia's most successful retailers, their purpose is to make fashion, style and quality affordable.

Kmart opened Australia’s first discount department store in Burwood, Victoria in 1969. It was the beginning of an Australian icon that has become one of Australia’s favourite and most recognisable retailers.

Today, Kmart delivers low prices through more than 190 stores across Australia and New Zealand.

Today they're Australia's leading retailer and supplier of office products and solutions for home, business and education needs. OfficeWorks caters for households and businesses of every size with tens of thousands products across their range of departments.

Myer is Australia’s largest department store group and has been synonymous with style and fashion for over 100 years.

Bing Lee is the largest privately held electrical business in NSW. Stores range geographically from Newcastle in the north to Canberra in the south. Bing Lee is the only Sydney-based electrical retailer to run a centralised warehouse.

The business began when Bing Lee purchased an electrical repair business in Fairfield in 1957. Bing, together with his son, Ken turned the repair business in to electrical product retail and repair/installation business trading under the name Bing Lee.

The Good Guys are your one-stop shop for all your appliance, white goods, fridges, freezers, ovens, stoves, TVs, electronics, computers, washers, dryers, cameras and kitchens needs. 

JB stores offer the world's leading brands of Computers, Tablets, TVs, Cameras, Hi-Fi, Speakers, Car Sound, Home Theatre, Portable Audio and stacks more.

JB stores offer the world's leading brands of Computers, Tablets, TVs, Cameras, Hi-Fi, Speakers, Car Sound, Home Theatre, Portable Audio and stacks more.

Solutions

CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.

Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.

Speed to Market

Speed to Market

Planogram Execution

Planogram Execution

POS Distribution

POS Distribution

New Line Speed to Shelf

New Line Speed to Shelf

Shelf Merchandising

Shelf Merchandising

Audits

Audits

Product Rotation

Product Rotation

Display Setup

Display Setup

Promotional Pre-Sells and Compliance

Promotional Pre-Sells and Compliance

RETAIL NEWS

View More News Articles

CONTACT US

  • Sydney Office (HQ)

    1/29 Christie Street
    St Leonards, NSW 2065
    Australia
  • +61 2 9439 1233
  • Melbourne Office

    1/582 Swan Street
    Burnley, VIC 3121
    Australia
  • +61 3 9819 8400
  • New Zealand Office

    Crown Building,
    G/67-73 Hurstmere Road
    Takapuna, 0622
    New Zealand
  • +64 9487 7020
  • New Business: Katrina.Power@crossmark.com.au
  • New Business: Charles.Stevens@crossmark.com.au
  • Careers: Careers@crossmark.com.au
  • Subscribe to our Newsletter

CROSSMARK HQ (02) 9439 1233