On-shelf Availability (OSA), is defined as ‘providing a product, in a saleable condition, when and where the shopper wants it’. CROSSMARK bases its retail strategies on sales growth solutions, whether it be increasing sales days through speed-to-market activation, or decreasing out-of-stocks and maximising sales opportunities through sales analysis and in-store deployment.
At CROSSMARK we work closely with our clients to understand their business and sales performance to build retail activation plans that will deliver improved on shelf availability and promotional activations.
With more than 2,000 highly trained staff, CROSSMARK’s operational structure ensures that we have the right people in-store to ensure that your product is available at the time when a shopper chooses to purchase.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including corporate grocery, independent grocery, mass & speciality, petrol & convenience, consumer electronics and hardware.
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
A Renewed Trust for Convenience
By
Peter Hanson - Director of Client Services (Indies) on 18 Jan
Convenience retailers need to work hard to retain the shoppers that they've won last year. 2020 has thrown all corners of the world into chaos and brought with it unprecedented challenges for business of all shapes and sizes...
Read MoreCROSSMARK forms new alliance with global creative agency IMA
By
CROSSMARK Australia on 14 Oct
CROSSMARK Australia has announced a new partnership agreement with Intermarking Agency, an award-winning global creative agency.
Read MoreThe P&C Consistency Challenge
By
Andy Kirk - CEO on 12 Dec
There's no such thing as one size fits all when it comes to merchandising in P&C. Convenience's format requires a strategic approach to ensure consistency in the display of brands.
Read MorePOP: An Untapped Gold Mine
By
Andy Kirk - CEO on 5 Nov
Players in point of purchase (POP) share with retail world why the sector constitutes an area of rich pickings yet to be fully explored.
Read MoreWhy data is more important than ever during times of change
By
Paul Gardiner - Business Development (Hardware) on 9 Jun
While some retail sectors have been crippled by the Coronavirus pandemic, the hardware industry has experienced an unexpected sales surge as...
Read MoreContinued Retail Support during the Coronavirus
By
CROSSMARK Australia on 31 Mar
Whilst we monitor the situation carefully and have practices in place to ensure the safest possible environment for our people and the community, we will continue to support...
Read MoreCROSSMARK announces strategic partnership with Bauer Media
By
CROSSMARK Australia on 24 Mar
Bauer Media to focus on increasing reach, flexibility and store support in today’s changing market.
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