SPEED TO SHELF
WITH AGILITY & PRECISION
DECREASING OUT OF STOCKS
MAXIMISING SALES
WITH AGILITY & PRECISION
MAXIMISING SALES
On-shelf Availability (OSA), is defined as ‘providing a product, in a saleable condition, when and where the shopper wants it’. CROSSMARK bases its retail strategies on sales growth solutions, whether it be increasing sales days through speed-to-market activation, or decreasing out-of-stocks and maximising sales opportunities through sales analysis and in-store deployment.
At CROSSMARK we work closely with our clients to understand their business and sales performance to build retail activation plans that will deliver improved on shelf availability and promotional activations.
With more than 2,000 highly trained staff, CROSSMARK’s operational structure ensures that we have the right people in-store to ensure that your product is available at the time when a shopper chooses to purchase.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including corporate grocery, independent grocery, mass & speciality, petrol & convenience, consumer electronics and hardware.
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
Why brands must keep pace with changing grocery shopper behaviour
By
Andy Kirk - CEO (CROSSMARK APAC) on 16 Aug
With groceries a key household expenditure, the supermarket industry is fiercely competitive. And while Woolworths and Coles...
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Danger: Abandoned shopping carts
By
Kevin Moore - Chairman (CROSSMARK APAC) on 10 Jul
I’m one of 68% of online shoppers who abandon their cart before completing the checkout. Each abandoned cart was left in the great big aisle in the sky for a different reason...
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Golden Rules of Client Service
By
Blair Burke-Polden - Senior Client Manager on 3 Jul
While some companies are good at delivering what they promise, there is a key difference when it comes to client service that sets a good company apart from a truly exceptional one...
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Amazon and Whole Foods 365 — it’s about the future
By
Kevin Moore - Chairman (CROSSMARK APAC) on 27 Jun
There’s been speculation that it’s a “bridge too far”, with Amazon getting sucked into old fashioned, high fixed cost, bricks-and-mortar grocery retailing...
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Why 2017 is Australia’s retail tipping point
By
Kevin Moore - Chairman (CROSSMARK APAC) on 13 Jun
This year will go down as the year when Australian retail hit what author Malcolm Gladwell calls “The Tipping Point”. Or in a more Australian way, as a mate of mine who has built several large Australian businesses says, “it’s all good until it isn’t”.
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Retail sales assistants not required?
By
Kevin Moore - Chairman (CROSSMARK APAC) on 29 May
I am quick to tell people that I have never made a dollar from being the first into anything. I have, however, made a comfortable living from picking trends and seeing their value and impact on the future in the early days of their cycle.
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The power of partnering: How the infrastructure budget could benefit regional retailers
By
Kevin Moore (CROSSMARK Chairman) on 15 May
I’ve written previously about the power of partnering across different levels of government and the business community. It can drive business growth as long as the partnership is right for both parties.
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