Make Better, Data-Driven Decisions

Make Better, Data-Driven Decisions

Tailored Mystery Shopping solutions for your business objectives

Gain Retail Visibility

Gain Retail Visibility

Understand your advocacy, customer experience and competitors

Mystery Shopping

Mystery Shopping is one of the most cost-effective ways of capturing and understanding a customer’s experience for Brands & Retailers. It can also provide insight into retailer staff knowledge, advocacy, and enthusiasm towards your brand or product. 


Rather than relying on anecdotal feedback, we can provide the visibility to help you make data-driven decisions. Our specialist Mystery Shoppers visit all channels and categories of retail across Australia.

We can design cost-effective and efficient solutions leveraging our expertise across 30+ years of retail experience. CROSSMARK helps the world’s largest brands grow by providing insights and recommendations to improve customer experience and shape retail strategy. 


What makes us different?


Consultative Management: Acting as a strategic partner means really understanding your business and designing a solution that achieves your objectives.


Operational Excellence: Delivering scalable and flexible Mystery Shopping programs capturing comprehensive qualitative and quantitative data. We design custom surveys & tailored reporting in collaboration with your business.


Visit Strategy: Selecting the right Mystery Shoppers based on category and fit for each activity. We build and brief the target shopping scenario prior to each session to ensure relevancy & consistency.


Live & Transparent Reporting: Our unfiltered and real-time reporting dashboard provides transparency in every store visit. This allows us to make better decisions and continually improve the program.


Online & Offline Solutions: We can perform Mystery Shopping programs via instore visits, online shopping, webchat and phone shopping.

SPECIALIST TEAMS

Channel and retail experts that drive superior brand and sales growth.

TAILORED SOLUTIONS

Solutions designed for your business that deliver with agility, precision and speed.

BUSINESS INTELLIGENCE

Business Intelligence plans and models supported by local history, retail footprint & strategic insights

TECHNOLOGY

Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.

Mystery Shopping Solutions

We tailor every program, model and solution to fit your requirements in retail. We truly enjoy pushing the limits of what we're doing in store and stay open-minded to all activities.

There are some key solutions within this service that our partners utilise to overcome challenges, seize opportunities and deliver sales growth.

Capturing Staff Brand Knowledge, Advocacy & Enthusiasm

Capturing Staff Brand Knowledge, Advocacy & Enthusiasm

Retail Brand Health Audits

Retail Brand Health Audits

Market Research – Exit Surveys

Market Research – Exit Surveys

Measure Staff Performance and Customer Service Levels

Measure Staff Performance and Customer Service Levels

Competitor Activity & Intelligence

Competitor Activity & Intelligence

Audit Compliance to Company Standards & Procedures

Audit Compliance to Company Standards & Procedures

Understanding the Customer Journey & Shopping Experience

Understanding the Customer Journey & Shopping Experience

Net Promoter Score

Net Promoter Score

Amenity & Service Experience

Amenity & Service Experience

Retail Blog

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Contact Us



CROSSMARK HQ +61 2 9439 1233