# CROSSMARK Australia > Field Sales & Marketing Agency --- ## Pages - [Storetrack Privacy Policy](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/storetrack-privacy-policy/): Storetrack Privacy Policy CROSSMARK Australia Pty Ltd. Last updated March 2026. 1. About this policy This privacy policy explains how... - [Field Roles - Casual](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/field-casual/): Flexible work that fits around your life. Great for people who want retail experience, extra income, or a foot in... - [Field Roles - Permanent](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/field-permanent/): Permanent Field Roles Variety, autonomy, and real room to grow. Work with leading brands across Australia’s major retailers every day.... - [Corporate Roles](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/corporate/): Corporate Roles From client management and HR to operations and finance. The engine behind everything we deliver in the field.... - [Brand Ambassadors](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/brand-activation-experience/brand-ambassadors/): We design bespoke strategies and create in-store experiences that influence and drive purchase in-store. Our teams are an extension of... - [Storetrack CRM SaaS](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/data-technology/storetrack-crm-saas/): Award-winning field technology enabling data-led growth solutions. Our Storetrack CRM is available for licensing to power your own teams. View... - [Data & Technology](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/data-technology/): We don’t just embrace technology, we develop it Combining advanced technology with real-time data to deliver smarter decisions, stronger execution,... - [Careers](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/): Work that moves Join Australia’s leading field sales and marketing agency. Real careers, real impact, across some of the world’s... - [E-commerce](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/e-commerce/): Our team develops e-commerce strategies and helps manage warehouse distribution and logistics. We have a range of Amazon solutions designed... - [Field Sales](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/field-sales/): Direct relationships with retailers drive distribution, sales, and visibility. Our field sales teams build influence at store level, negotiate space,... - [Bunnings VIS](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/bunnings-vis/): CROSSMARK has over 20 years of experience providing tailored Bunnings VIS solutions and best practices. A dedicated and specialist Bunnings... - [Mystery Shopping](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/brand-activation-experience/mystery-shopping/): We provide large-scale and independent in-store insights that reveal how the customer truly experiences your store, brand, or products, highlighting... - [Merchandising](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/merchandising/): Merchandising drives sales at shelf. Our team combines national scale with local market expertise to ensure your products are in... - [Sales & Retail Execution](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/): Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing... - [Brand Activation & Experience](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/brand-activation-experience/): The best products still need help converting at the point of purchase. Brand ambassadors put your brand in front of... - [Services](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/): We help brands and retailers grow Key capabilities Everything you need to grow your brand in retail, all under one... - [Liquor](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/liquor/): Navigating BWS, Dan Murphy’s, Liquorland, and the independent trade requires more than a good team. It takes channel knowledge, strong... - [FMCG](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/fmcg/): With thousands of SKUs competing for shelf space across Coles, Woolworths, Independents, and P&C, execution consistency is everything. Getting it... - [Consumer Electronics](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/consumer-electronics/): A high-consideration category where shoppers do their research online but often make their decision in-store. What happens on the floor,... - [Pharmacy](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/pharmacy/): The pharmacy channel has evolved significantly. Ranging is more competitive, promotional compliance is more closely tracked, and the growing health... - [Mass & Specialty](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/mass-specialty/): From mass discount to premium department store, this channel spans some of the most diverse retail environments in Australia. Brands... - [Hardware](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/hardware/) - [Channels](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/) - [News & Insights](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/): Case studies, news & insights, and resources – everything you need to stay ahead. Search Case Study News & Insights... - [About Us](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/about-us/): Built for retail. Built for growth. We help brands connect with shoppers by driving sales growth through faster, smarter field... - [Contact Us](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/contact/): Get in touch We’d love to hear from you whether you’re looking to grow your brand in retail, explore a... - [Home](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/): Driving sales growth for ambitious brands and retailers Learn more Nice to meet you Data-led growth solutions, powered by people... - [Website Privacy Policy](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/privacy-policy/): CROSSMARK Australia Pty Ltd. Last updated March 2026. 1. About this policy This privacy policy explains how CROSSMARK Australia Pty... --- ## Posts - [What pharmacy retail can learn from FMCG](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/what-pharmacy-retail-can-learn-from-fmcg/): The way Australians shop for health, wellness, beauty and personal care has moved on, and the retail side of the... - [How the retail experience will change in 2026](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/how-the-retail-experience-will-change-in-2026/): The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to... - [AI in action: How CROSSMARK's AI capability is evolving](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/ai-in-action-how-crossmarks-ai-capability-is-evolving/): About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future... - [CROSSMARK & Pensa: Bringing Vision AI Image Recognition to Aussie retail](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/crossmark-pensa-bringing-vision-ai-to-aussie-retail/): Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS... - [PepsiCo: Supporting sales growth in must-win regions](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/case-study/pepsico-supporting-sales-growth-in-must-win-regions/): How a hybrid model freed PepsiCo reps to sell more and drive growth nationwide. - [Pelican Hardware: Securing OFDs in Bunnings](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/case-study/pelican-securing-ofds-in-bunnings/): Leveraging sales capability and relationships to secure OFDs and pathway to expanded ranging in Bunnings. - [Bunnings & Krunchbox: Turning dead stock into sales](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/case-study/krunchbox-bunnings-turning-dead-stock-into-sales/): We recently partnered with Krunchbox to tackle a common but costly problem for a well-known hardware client; underperforming inventory. - [DJI: Breaking into Australian retail](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/case-study/dji-breaking-into-australian-retail/): A strategic retail program that helped DJI break into the Australian market and exceed sales expectations. - [Storetrack: A game-changer for Hoop NZ and its clients' through Field Force Management](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/storetrack-a-game-changer-for-hoop-nz-and-its-clients/): “It’s been a game changer for how we approach our field management and reporting. We are already seeing some major... - [Embracing AI: Transforming field marketing in retail](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/embracing-ai-transforming-field-marketing-in-retail/): At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our... - [The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/the-rise-of-the-health-conscious-consumer-australian-supermarkets-step-up-to-influence-healthy-choices/): From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are... - [What retailers can learn from TikTok to prepare for the metaverse?](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/what-retailers-can-learn-from-tiktok-to-prepare-for-the-metaverse/): While there is no question that virtual reality technology has a long way to go, as computer capabilities become more... - [How to improve mystery shop scores](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/how-to-improve-mystery-shop-scores/): Mystery shopping remains one of the most powerful tools available to retailers seeking an honest, ground-level view of customer experience.... - [Ensuring your field marketing is driving sales after a period of disruption](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/ensuring-your-field-marketing-is-driving-sales-after-a-period-of-disruption/): Brands that treat field marketing as a box-ticking exercise will always underperform those that treat it as a precision sales... - [Building a business case for growth and distribution](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/building-a-business-case-for-growth-and-distribution/): When brands assess field sales investment against what they currently sell rather than what they could sell, they build a... - [Leveraging our ecommerce & logistics capabilities to help clients grow online](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/leveraging-our-ecommerce-logistics-capabilities-to-help-clients-grow-online/): Australian consumers are now shopping across more channels than ever before, and the brands that win are those that show... - [The keys to planning a successful Black Friday sales campaign](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/keys-to-planning-a-successful-black-friday-sales-campaign/): Black Friday has become Australia’s most significant retail sales event, and the brands that treat it as a strategic campaign... - [CROSSMARK Australia secures 14th spot in 2021 Best Places to Work](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/crossmark-australia-secures-14th-spot-in-2021-best-places-to-work/): In a sector built on people, the organisations that invest seriously in culture, flexibility, and genuine employee engagement are consistently... - [The rise of the ethical shopper and what it means for retailers](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/rising-ethical-consumer/): Australian consumers are making purchasing decisions that reflect their values as much as their budgets. For retailers and brands, responding... - [How data-centric is your field reporting](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/how-data-centric-is-your-field-reporting/): The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data,... - [Independent stores have an opportunity to carve a new niche](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/independent-stores-have-an-opportunity-to-carve-a-new-niche/): The convenience channel in Australia is experiencing a genuine structural shift. Operators who recognise what shoppers are now looking for,... - [Top 5 considerations when landing an FMCG](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/top-5-considerations-when-landing-an-fmcg/): Getting a product onto supermarket shelves is genuinely hard. Keeping it there is harder still. The brands that make it... - [Emerging technologies that will enhance the in-store experience](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/emerging-technologies-that-will-enhance-the-in-store-experience/): Physical retail in Australia is undergoing a technology-led transformation. The stores investing in smarter, more connected in-store experiences are not... - [Continued trust for convenience & independents](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/continued-trust-for-convenience-and-independents/): Convenience retail is no longer a fallback for consumers who cannot get to a supermarket. It is increasingly a deliberate... - [Here's looking at you](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/heres-looking-at-you/): Considering electronics are usually more expensive than other items on a shopper’s list, an interactive display is a great way... - [DKSH Smollan successfully completes the acquisition of CROSSMARK Australia](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/dksh-smollan-successfully-completes-the-acquisition-of-crossmark-australia/): We are very pleased to be joining the DKSH Smollan Group, a business that shares aligned culture, values, and vision... - [The P&C consistency challenge](https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/the-pc-consistency-challenge/): On a global level, some retailers are ensuring displays are maintained in terms of right product at the right time.... --- # # Detailed Content ## Pages - Published: 2026-03-05 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/storetrack-privacy-policy/ Storetrack Privacy Policy CROSSMARK Australia Pty Ltd. Last updated March 2026. 1. About this policy This privacy policy explains how CROSSMARK Australia Pty Ltd (ABN 38 111 971 021) (we, us, our) collects, uses, discloses and stores personal information through the Storetrack platform (Platform). The Platform includes the Storetrack mobile application (available on iOS and Android) and the Storetrack web-based administration and reporting portal. This policy covers all interfaces through which users interact with the Platform. We are bound by the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs). This policy is intended to satisfy our obligations under APP 1. 2. Who this policy applies to This policy applies to individuals who use the Platform as employees, contractors or representatives of CROSSMARK Australia. Where the Platform is licensed to a third-party organisation, that organisation is responsible for the personal information of its own users. The data of each licensee is kept separate within the Platform, and CROSSMARK Australia does not access licensee data except as required to provide the service. Licensees should refer to their own organisation’s privacy policy for information about how their personal information is handled. 3. What personal information we collect Information you provide When you use the Platform, we may collect: your name, email address, phone number and mailing address your role, team and work preferences within the Platform data you enter while completing tasks, including text entries, form responses and photographs any other information you provide through your user profile or... --- - Published: 2026-02-24 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/field-casual/ Flexible work that fits around your life. Great for people who want retail experience, extra income, or a foot in the door. Current job openings From merchandisers and brand ambassadors to sales and events roles. Casuals Interested in becoming a merchandiser? It's varied, hands-on work across some of Australia's biggest retail stores. Watch a day in the life and see if it sounds like you. https://www. youtube. com/watch? v=-jVRyQSZB0s&pp=ygUJY3Jvc3NtYXJr --- - Published: 2026-02-24 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/field-permanent/ Permanent Field Roles Variety, autonomy, and real room to grow. Work with leading brands across Australia's major retailers every day. Current job openings Field (Crossmark - Field in JobAdder) --- - Published: 2026-02-24 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/corporate/ Corporate Roles From client management and HR to operations and finance. The engine behind everything we deliver in the field. Current job openings HQ Jobs (Crossmark Board - in Job Adder) --- - Published: 2026-01-23 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/brand-activation-experience/brand-ambassadors/ We design bespoke strategies and create in-store experiences that influence and drive purchase in-store. Our teams are an extension of your brand, driving engagement, education, and conversion across every retail touchpoint. Let's talk Territory Management Training & advocacy Experiential events Assisted sales Growth solutions We tailor our strategies based on your specific opportunities, challenges, and retail goals. Territory and area management Retail staff training & advocacy Experiential events Pop ups & kiosks Assisted sales & demonstrators Retailer conferences Asset creation and logistics Tastings and samplings Dedicated brand teams Strategic pillars Turning retail opportunity into sales growth Our programs are built around your commercial objectives with the right people , the right stores, the right strategy. Data-led modelsStore selection, call frequency, and resource allocation all driven by sales data and retail opportunity analysis. Sales & engagementDesigning holistic strategies to ensure every part of the shopper journey is working to maximise sales. Full serviceEnd-to-end program management from recruitment and training through to warehousing, POS, and fixtures. Specialist teamsChannel and category experts to leverage experience, relationships, and best practice methodologies. Data-led modelsStore selection, call frequency, and resource allocation all driven by sales data and retail opportunity analysis. Sales & engagementDesigning holistic strategies to ensure every part of the shopper journey is working to maximise sales. Full serviceEnd-to-end program management from recruitment and training through to warehousing, POS, and fixtures. Specialist teamsChannel and category experts to leverage experience, relationships, and best practice methodologies. Data-led modelsStore selection, call frequency, and resource allocation all driven by... --- - Published: 2026-01-22 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/data-technology/storetrack-crm-saas/ Award-winning field technology enabling data-led growth solutions. Our Storetrack CRM is available for licensing to power your own teams. View demo Let's talk Software-as-a-Service Storetrack CRM for your own teams The same Storetrack that powers our strategic field programs is also available for teams to use internally. Storetrack has been developed over 20+ years of expertise working in field, and is continually evolving to better service our field teams and client needs. Want to see how Storetrack helps drive growth in our field services instead? View data & technology Deployment & SchedulingDeploy your teams with flexibility and agility to be top-down schedules or rep-led visits. Design smart surveys and set up rules to ensure your teams report how you need. Field AppAll scheduling, reporting, and staff management through an easy-to-use app that keeps them focused on the job. Live ReportingSee everything the second the team hit submit to understand performance and adapt plans. https://www. youtube. com/watch? v=-jVRyQSZB0s&pp=ygUJY3Jvc3NtYXJrStoretrack use cases Purpose-built for field teams in retail. Whether you're an agency, an in-house team, or a global operation, the platform scales to fit. Field agenciesProven, purpose-built system without having to develop one from scratch. Task allocation, scheduling, reporting, photos all ready to go. Suppliers with internal teamsRunning your own team in-house. Get the same technology we use without needing the managed service. Multi-market teamsCentralise data and reporting across multiple countries, teams, and retail environments. By the numbers Tried & tested technology Storetrack has been powering field teams across Australia and beyond for... --- - Published: 2026-01-21 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/data-technology/ We don't just embrace technology, we develop it Combining advanced technology with real-time data to deliver smarter decisions, stronger execution, and sales growth. Data & technology We have a history of being the innovators of
our industry
 We have a history of being the innovators of our industry, fuelled by a client-centric culture and passion for solutions. We were the first agency to launch live reporting in the early 2010s and now we’re proud to be the first agency with AI integration into our ecosystem and reporting that’s raising the bar again on how data and technology can transform retail performance. Our technology isn't licensed from a third party and adapted to fit. It's built around how field teams actually work, with data and reporting designed to turn what happens in store into decisions that grow sales. We’re true believers that data and technology go hand-in-hand to be able to truly connect strategy, execution, and results in retail. Storetrack CRM eco-system enables us to build smarter field strategies
and deliver faster sales growth Storetrack Admin: Deployment engine Deploy the right people, to the right stores, with the right brief to get the best outcome. Auto scheduling and routing to optimise team utilisation Store-specific briefs to maximise opportunity AI-powered quality control to streamline checks, flag issues, and maintain high execution standards at scale Storetrack App: In-field technology Every visit is guided by store-level data and instructions, down to the SKU. Complete clarity of objectives in every visit Provide key data & information to... --- - Published: 2026-01-21 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/careers/ Work that moves Join Australia's leading field sales and marketing agency. Real careers, real impact, across some of the world's biggest brands. Join our team Whether you're looking to build a career in sales, get into retail, or grow within a corporate team, there's a place for you here. Corporate Roles From client management and HR to operations and finance. The engine behind everything we deliver in the field. Explore corporate roles Field Roles - Permanent Variety, autonomy, and real room to grow. Work with leading brands across Australia's major retailers every day. Explore permanent field roles Field Roles - Casual Flexible work that fits around your life. Great for people who want retail experience, extra income, or a foot in the door. Explore casual field roles We'll help you thrive Working with us offers benefits to help you move forward in life as well as your career. Learning & DevelopmentStructured training, on-the-job coaching, formal AIM training, and pathways to help you grow in your career. Competitive RemunerationWe pay fairly and reward performance, with packages that reflect the value our people bring. 0% Gender Pay GapWe're proud to have achieved gender pay parity across our business and we're committed to keeping it that way. Great Place To Work5 years of running employee-voted culture awards. Built on respect, collaboration, and doing good work together. Paid Parental LeaveBecause life outside work matters. We offer paid parental leave to support our people through the moments that count. Perks & DiscountsAccess to a range... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/e-commerce/ Our team develops e-commerce strategies and helps manage warehouse distribution and logistics. We have a range of Amazon solutions designed to support the shopper experience across every point along their buyer journey. Let's talk A good strategy also grows physical retail sales Amazon is Australia's top shopping platform # 1 of Australian households have an Amazon Prime account 1 % of product searches begin on Amazon (not Google) 1 % Your shopper is omni-channelTheir journey is complex and goes across, physical, social, and online - and Amazon is at the heart of every step. Digital Physical Word of Mouth Click to enlarge DigitalShoppers research and form opinions online long before they commit to a brand. Your digital shelf is often the first impression whether sales or research is the outcome. PhysicalShoppers are entering into physical retail stores, influenced by online and may be looking to interact live with the product or discuss it with a retailer sales associate before purchase. Word of MouthReviews and recommendations feed back into the omni-shopper journey and do the work all over again across awareness, consideration, purchase, and loyalty. Amazon services We develop or review existing ecommerce strategies to ensure they are optimised for growth. Amazon Strategy & ConsultingWorking with you to develop a plan to drive profitable sales growth on Amazon. Amazon Account ManagementAmazon seller specialists and provide full turn-key account management services. Vendor Fee RecoveryClawback up to 5 years' worth of Amazon fees - 100% commission based. No win, no fee. Let's talk... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/field-sales/ Direct relationships with retailers drive distribution, sales, and visibility. Our field sales teams build influence at store level, negotiate space, and secure the promotional support that moves your products from listing to preferred supplier status. Let's talk Distribution reporting EDI ordering in-store MSO management Indies experts Growth solutions Driving distribution & sales growth in independent channels Account & MSO Management Speed-to-market NPD Pre-selling New Line Cut-ins Off-location Deals Activating Store Theatre Shelf Merchandising Perfect Store Strategies Trade Spend Management Strategic pillars Turning retail opportunity into sales growth Our field sales teams combine data-led insight with on the ground expertise to strengthen distribution and sales, influence in-store presence, and deliver measurable growth. Growing distributionExpanding your footprint where it matters most. Our field sales teams secure new ranging, protect existing product lines and unlock incremental opportunities to grow distribution and market share. Shelf optimisationTurning shelf space into competitive advantage. We influence share of shelf, improve planogram compliance and optimise in-store presence to maximise visibility and sales impact. Driving volumeOur teams secure larger promotional footprints, influence display execution and ensure every negotiated deal delivers maximum in-store results. Speed-to-market NPDLaunching new products with pace and precision. Our teams ensure new lines are ranged, stocked and visible quickly - accelerating uptake and maximising early-stage performance. Growing distributionExpanding your footprint where it matters most. Our field sales teams secure new ranging, protect existing product lines and unlock incremental opportunities to grow distribution and market share. Shelf optimisationTurning shelf space into competitive advantage. We influence share of... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/bunnings-vis/ CROSSMARK has over 20 years of experience providing tailored Bunnings VIS solutions and best practices. A dedicated and specialist Bunnings team in head office and in the field delivering client objectives and sales growth. Let's talk Hardware category specialists Bunnings VIS experts Strategic channel partners Data-driven deployment Growth solutions Your Bunnings expert, powered by data and relationships Stock Management BLG Relays Off-Location Negotiation Speed-to-Market Merchandising Competitor Activity Brand Ambassador / Aisle Angels Bespoke VIS Requirements Category Management Inventory Optimisation Store Relationship Training Advocacy Bunnings VM Projects Strategic pillars Turning retail opportunity into sales growth We tailor our strategies based on your specific opportunities, challenges, and retail goals. Hardware specialistsWe’re powered by our people and strive to achieve amazing results for our clients with a dedicated hardware team. Store relationshipsOur relationships with Bunnings store teams ensure our specialists operate seamlessly in-store, delivering consistent execution and strong brand presence. Data-driven deploymentWe leverage data & insights to optimise in-store frequency and duration of visitation delivering tailored and customisable call cycles. Krunchbox integrationCombined intelligence enables deeper insights and more informed decision-making for your brand. Hardware specialistsWe’re powered by our people and strive to achieve amazing results for our clients with a dedicated hardware team. Store relationshipsOur relationships with Bunnings store teams ensure our specialists operate seamlessly in-store, delivering consistent execution and strong brand presence. Data-driven deploymentWe leverage data & insights to optimise in-store frequency and duration of visitation delivering tailored and customisable call cycles. Krunchbox integrationCombined intelligence enables deeper insights and more informed decision-making... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/brand-activation-experience/mystery-shopping/ We provide large-scale and independent in-store insights that reveal how the customer truly experiences your store, brand, or products, highlighting opportunities to improve service and sales. Let's talk Strategy consult Covert data capture Online and offline Bespoke solutions Growth solutions Providing true visibility of the customer experience Retail brand health audits Staff knowledge and advocacy Measure staff performance Customer experience Competitor pricing and ranging Market research and exit surveys Health & safety procedures Store presentation & cleanliness Audit compliance and standards Strategic pillars Turning retail opportunity into sales growth We tailor our strategies based on your specific opportunities, challenges, and retail goals. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities Custom scriptsTailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives. Protect your brandMaintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities Custom scriptsTailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives. Protect your brandMaintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/merchandising/ Merchandising drives sales at shelf. Our team combines national scale with local market expertise to ensure your products are in optimum selling condition and your brand's campaign gives shoppers a seamless experience. Let's talk Data-driven deployment Speed, scale, and national coverage Inhouse POS management Specialist channel teams Growth solutions Completely flexible and on-demand retail specialists Shelf Management Stock Replenishment Planograms On-Shelf Availability Inventory Management Compliance & Audits Promotional Activations POS & Campaign Builds Off-Location Displays Key Message Delivery Store & Competitor Intel Staff Feedback Strategic pillars Turning retail opportunity into sales growth We tailor our strategies based on your specific challenges, opportunities, and retail goals. Data-led strategyWorking closely with your team to identify opportunities through sales data, distribution gaps, and market intelligence. Every activation is designed around specific objectives and targeting impact. Speed, scale, reachLaunch faster, respond to issues immediately, and deploy teams wherever opportunity exists. Our scale enables strategic activation that's not limited by operations - any place, any time. Insights & innovationWe work as an extension of your team, bringing field expertise to drive continuous improvement. Our partnership approach means refining strategy together based on what's delivering results in market. Field modelModels enabling your strategy to deliver results. Whether that's a fixed resource or flexibility for seasonal peaks, the model must support your goals. Data-led strategyWorking closely with your team to identify opportunities through sales data, distribution gaps, and market intelligence. Every activation is designed around specific objectives and targeting impact. Speed, scale, reachLaunch faster, respond to issues... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/sales-retail-execution/ Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing planograms, we work as an extension of your team to challenge ideas, identify opportunities, and develop smarter strategies. Let's talk Key services Merchandising Field Sales & Account Management Bunnings VIS Strategy driving sales growth Framework built on all elements aligned to deliver revenue growth, market share gains, and category leadership. Coverage and presenceYour brand needs feet on the ground. Our field teams manage accounts, secure distribution, and build retailer relationships across channels. Compliance and availabilityTicketed, stocked, and in the right position to be seen and bought. We execute planograms, maintain on-shelf availability, and ensure range compliance. Activation and visibilityThis is where investment converts. Promotional execution, secondary displays, and new product launches that land with impact, not just intention. By the numbers A look at our business While numbers can’t paint a full picture, we’re proud of the accomplishments our team has achieved. CSAT Score 1 /10 Staff 1 + Managed Sales $ 1 bn Locations annually 1 k Make the most of our partnership We provide full-service expertise and bespoke end-to-end solutions for our clients. Brand Activation & Experience Bringing brands and products to life through amazing experiences Data & Technology Real-time visibility, reporting, and smarter decision-making E-commerce Drive growth on Amazon and improve profitability --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/brand-activation-experience/ The best products still need help converting at the point of purchase. Brand ambassadors put your brand in front of shoppers at the moments that matter, whether that's a product demo in-store, a tasting event, a pop-up, or a retailer staff training session. Let's talk Key services Brand Ambassadors Experiential & Events Mystery Shopping Every step of the shopper journey Brand activation works where a shopper is in their decision-making. We deploy the right people, in the right place, for the right objective at every point in the journey. AwarenessGet your brand seen. Pop-ups, expos, public events, and experiential activations that reach shoppers before they're in buying mode, building familiarity and preference before they hit the shelf. Consideration and trialGive shoppers a reason to choose you. Demonstrations, tastings, and product experiences that build confidence. Retailer staff trained to understand your product and recommend it with conviction. PurchaseClose the sale. Assisted sales staff engaging directly to convert interest into a transaction. Retailer staff are trained and advocates of your products. By the numbers A look at our business While numbers can’t paint a full picture, we’re proud of the accomplishments our team has achieved. CSAT Score 1 /10 Brand Specialists 1 + Engagements annually 1 k+ Sentiment surveys 1 k+ Explore our other services We provide full-service expertise and bespoke end-to-end solutions for our clients. Sales & Retail Execution Field teams and account support that drive sales growth Data & Technology Real-time visibility, reporting, and smarter decision-making E-commerce Drive growth on... --- - Published: 2026-01-20 - Modified: 2026-04-23 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/services/ We help brands and retailers grow Key capabilities Everything you need to grow your brand in retail, all under one roof. Sales & Retail Execution Brand Activation & Experience Data & Technology E-commerce Sales & Retail Execution Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing planograms, we work as an extension of your team to challenge ideas, identify opportunities, and develop smarter strategies. Merchandising Field Sales Bunnings VIS Learn more Brand Activation & Experience We create impactful brand activations and retail experiences that turn strategy into action – connecting brands with shoppers in moments that matter most. Brand Ambassadors Mystery Shopping Learn more Data & Technology Our data and technology solutions turn insight into action, equipping brands with the clarity to unlock efficiencies and accelerate growth. Live Reporting & BI Image Recognition SaaS & AI Tools Learn more E-commerce We optimise marketplace performance to improve search visibility, strengthen content and accelerate sales growth. Amazon Learn more Sales & Retail Execution Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing planograms, we work as an extension of your team to challenge ideas, identify opportunities, and develop smarter strategies. Merchandising Field Sales Bunnings VIS Learn more Brand Activation & Experience We create impactful brand activations and retail experiences that turn strategy into action - connecting brands with shoppers in moments that matter most. Brand Ambassadors Mystery Shopping Learn more... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/liquor/ Navigating BWS, Dan Murphy's, Liquorland, and the independent trade requires more than a good team. It takes channel knowledge, strong retailer relationships, and the ability to execute across both on-premise and off-premise environments. Let's talk Locations 0 + Channel specialists 0 + Sales portfolio $ 0 m+ Winning in liquor takes more than good ranging The off-premise liquor channel is dominated by a small number of powerful banner groups, BWS, Dan Murphy's, Liquorland, where ranging is competitive, promotional compliance is closely monitored, and shelf presence is hard won and easily lost. Independent liquor retail remains a meaningful part of the channel too, where relationships and rep frequency often drive disproportionate results. What makes liquor distinct is the role promotional activity plays in driving volume. Secondary placements, seasonal displays, and price-point compliance are where the real sales are made. A brand can be ranged nationally and still underperform if the field execution isn't there at the right time. We work across the full off-premise channel, covering the nationals and the independent trade nationally. Relevant services Everything you need to win in liquor. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Field Sales Tastings See all services Case study Client name: Awesome headline with a powerful stat Sub-heading to the case studyBrief description about the story without giving away the ending so people want to learn more about it. Read the full case study Read the full case study --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/fmcg/ With thousands of SKUs competing for shelf space across Coles, Woolworths, Independents, and P&C, execution consistency is everything. Getting it right takes deep retailer knowledge, a reliable national field team, and the technology to see what's happening in store the moment it matters. Let's talk Locations 0 + Channel specialists 0 + Activations per year 0 m+ One of the most fiercely competitive industries The $150 billion+ FMCG environment is defined by thin margins, constant promotional activity, and retailers with increasingly high compliance expectations. Shelf space is allocated on data, lost on poor execution, and won back slowly. With ranging decisions made centrally but implemented across thousands of stores by field teams, the gap between what's planned and what actually lands on shelf can be significant. New product launches, seasonal campaigns, and off-location activations all depend on a field team that shows up prepared, reports accurately, and adapts quickly when something isn't right. The brands that consistently outperform in this channel tend to have one thing in common: tight alignment between their sales strategy and their in-store execution. That's where we come in. We're a trusted partner to some of Australia's most recognised FMCG brands, with the scale, technology, and channel knowledge to deliver consistently. Relevant services Everything to drive sales growth in FMCG. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Field Sales & Account Management Amazon See all services Case study PepsiCo: How a must-win merchandising team replenished 425,000+ cartons a year... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/consumer-electronics/ A high-consideration category where shoppers do their research online but often make their decision in-store. What happens on the floor, at the demo unit, and in that conversation with a rep matters more in consumer electronics than almost any other channel. Let's talk Stores 0 + Channel specialists 0 + Engagements per year 0 k+ In consumer electronics, the rep is part of the product experience The consumer electronics channel in Australia is concentrated across a small number of powerful retailers where promotional compliance is closely tracked and vendor advocates can meaningfully influence purchase decisions at the point of sale. Shoppers arrive informed and often undecided between a shortlist of brands, which means a knowledgeable rep on the floor at the right moment can genuinely swing the outcome. Demo unit compliance, ticketing accuracy, and the quality of that in-store conversation all contribute to how a brand performs in this channel. We support CE brands across all major retailers such as JB Hi-Fi, Harvey Norman, The Good Guys, Officeworks, and Bing Lee. Relevant services Everything to drive sales growth in CE. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising, POS, and Fixtures Management Brand Ambassadors Experiential Events See all services Case study DJI: How a retail training & advocacy program grew market share by 20% Why the biggest barrier to selling a world-class product was the person standing behind the counterDJI arrived in Australian retail with exceptional products and a brand already dominant globally. The... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/pharmacy/ The pharmacy channel has evolved significantly. Ranging is more competitive, promotional compliance is more closely tracked, and the growing health and wellness category means more brands are vying for the same shelf space and shopper attention. Execution in this environment requires more than a standard field team. Let's talk Locations 0 + Channel specialists 0 + Years experience 0 + Pharmacy retail runs on education and compliance. The pharmacy channel in Australia sits across a small number of powerful national corporate banners alongside community pharmacy that still represents meaningful volume. Ranging is competitive, promotional compliance is closely tracked, and the growing health and wellness category means more brands are competing for the same shelf space. What makes pharmacy distinct is the trust shoppers bring to the environment. They're making considered health and beauty decisions, which means how a product is presented and understood by store staff carries more weight than in most retail channels. Brands that get the execution right consistently tend to build lasting share. We support health, wellness, and personal care brands across the majors Chemist Warehouse, Priceline, Terry White, and independent & community pharmacy nationally. Relevant services Everything to drive sales growth in pharmacy. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Field Sales Amazon See all services Case study Client name: Awesome headline with a powerful stat Sub-heading to the case studyBrief description about the story without giving away the ending so people want to learn more about it. Read... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/mass-specialty/ From mass discount to premium department store, this channel spans some of the most diverse retail environments in Australia. Brands operating across it need coverage, consistency, and the flexibility to adapt to retailers with very different trading terms, compliance requirements, and shopper expectations. Let's talk Locations 0 + Channel specialists 0 + Large National Banners 0 + A broad channel that rewards showing up The mass and specialty channel in Australia spans a wide range of retail environments, from the high-volume discount end, Kmart, Big W, and The Reject Shop, through to specialty retailers like Supercheap, Spotlight, Anaconda and department stores like David Jones and Myer. Each operates differently, with its own expectations, compliance requirements, and shoppers. For brands, that breadth creates real operational complexity. Unlike grocery or liquor, where a handful of banners account for most of the market, mass and specialty have a longer tail. Getting consistent execution across it requires a field team with genuine reach and the systems to manage compliance at scale. Brands that let standards slip on lower-priority doors often find those doors matter more than expected when a promotional window opens. We cover the mass and specialty channel nationally, supporting brands across merchandising, brand activation, and planograms across the full retailer mix. Relevant services Driving sales growth in mass & specialty. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Brand Ambassadors Amazon See all services Case study Client name: Awesome headline with a powerful stat Sub-heading to... --- - Published: 2026-01-20 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/hardware/ The hardware channel in Australia is dominated by a small number of large-format retailers, with Bunnings leading the market and Mitre 10 and Total Tools serving significant trade and specialty segments. Each has its own compliance expectations, shopper profile, and operational requirements. Getting execution right across all of them takes genuine channel knowledge and national field coverage. Let's talk Locations 0 + Channel specialists 0 + SKUs managed 0 s A high-involvement category where in-store execution drives outcomes The hardware channel is unlike most retail environments. Shoppers tend to be project-driven and engaged, often spending significant time in-store comparing options across a category where product knowledge, demonstration, and accurate ticketing all influence the final decision. The stakes for in-store execution are correspondingly high. Bunnings dominates the channel by volume, but Mitre 10's independent network and specialty retailers like Total Tools serve distinct shopper missions and require a different approach. Trade customers, in particular, have higher product knowledge and lower tolerance for poor shelf standards or out-of-stock situations. Brands that maintain consistent execution across the full hardware network tend to outperform those that focus only on the biggest doors. We support hardware brands across the full channel, from large-format national coverage through to independent trade retailers, with merchandising, field sales, and dedicated vendor in-store programs. Relevant services Everything to drive sales growth in hardware. Beyond these, we support with POS printing and distribution, image recognition, and more. Bunnings VIS & Merchandising Brand Ambassadors Amazon See all services Case study Pelican: How... --- - Published: 2026-01-19 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/channels/ Driving growth with deep channel expertise Specialist channels We help brands connect with shoppers by driving sales growth through faster, smarter field solutions. FMCG Pharmacy Mass & Speciality Consumer Electronics Liquor Hardware Want to explore capabilities instead? Learn more our services Beyond retail We go where the opportunity is We specialise in building great teams and implementing systems, processes, and structures to deliver objectives and drive growth. A client-centric approach underpins bespoke solutions that are designed for your specific business and needs. Understanding your strategy, objectives, and ambitionsData-driven modelling and solution developmentDesign & implement best-practice systems, processes, and methodologies. Full business support including our specialists in talent acquisition, operations, IT, AI, and BI. Large-scale experiential program activating in local Australian communities and events Automotive sales team driving growth in the independent mechanics and auto shops Food health & safety compliance teams in QSR Large-scale experiential program activating in local Australian communities and events Automotive sales team driving growth in the independent mechanics and auto shops Food health & safety compliance teams in QSR --- - Published: 2026-01-17 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/ Case studies, news & insights, and resources - everything you need to stay ahead. Search Case Study News & Insights View All AI Brand Ambassadors Bunnings VIS Consumer Electronics Data & Technology E-commerce FMCG Hardware Merchandising Mystery Shopping --- - Published: 2026-01-06 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/about-us/ Built for retail. Built for growth. We help brands connect with shoppers by driving sales growth through faster, smarter field teams. Nice to meet you We're CROSSMARK Australia We help brands grow in Australian retail. From getting products on shelf to creating memorable shopper experiences, our teams work across the country every day connecting brands with the people who buy them. We combine smart strategy, channel expertise, and proprietary technology to deliver programs that drive sales growth. At scale, across every major retailer and every significant retail channel in Australia. Largest global field sales & marketing networkAs part of the DKSH and Smollan global network, we tap into world-class expertise & insights, specialist businesses, and regional capabilities. Market worldwide 0 + Staff worldwide 0 K+ What sets us apart We've built something worth being proud of. Award-winning AgencyRecognised for excellence in shopper marketing and in-store execution across our client programs. Award-winning TechnologyAwarded for our proprietary Storetrack CRM and the way data and technology power sales growth in field. Award-winning WorkplaceRecognised for how we attract, develop, and support a large, national workforce with such a variety of roles and skills. Carbon-offset KMsFirst & only agency in Australia to carbon-offset all KMs, as well as green office & warehouse initiatives and tree planting Great Place To WorkIndependently verified through direct feedback from our people since 2021. A culture worth staying for. 0% Gender Pay GapWe've achieved gender pay parity across our business and publish our results openly. Equal work, equal pay. Our... --- - Published: 2025-12-26 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/contact/ Get in touch We'd love to hear from you whether you're looking to grow your brand in retail, explore a partnership, or are interested in joining the team. Contact us Let's talk about your goals Need to send us an attachment? New BusinessGet in touch with our friendly team. Pat. Servat@crossmark. com. au CareersSee our Careers page for current opportunities or reach out. Careers@crossmark. com. au General EnquiriesFor anything else. Hello@crossmark. com. au(02) 9439 1233 Our locations Sydney OfficeLevel 8/321 Kent StreetSydney, NSW 2000, Australia +61 2 9439 1233 MelbourneLevel 6/80 Dorcas StreetSouthbank, VIC 3006, Australia +61 3 9819 8400 National Warehouse7B Sepia Rd, Kemps Creek NSW 2178, Australia +61 2 9439 1233 --- - Published: 2025-12-15 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/ Driving sales growth for ambitious brands and retailers Learn more Nice to meet you Data-led growth solutions, powered by people See how we do it Your brand deserves a partner who is as invested in growth as you are. 
We bring together strategy, data, technology, and specialised retail
expertise to design programs that deliver growth you can see. Our client-centric culture means we work alongside you to build smarter solutions that fit your challenges and goals with innovation & accountability at the heart of everything we do. Sales & Retail Execution Merchandising Field Sales Bunnings VIS Merchandising Field Sales Bunnings VIS Brand Activation & Experience Brand Ambassadors Mystery Shopping Brand Ambassadors Mystery Shopping Data & Technology Live Reporting & BI Image Recognition SaaS & AI Tools Live Reporting & BI Image Recognition SaaS & AI Tools E-commerce Amazon Amazon Specialist channels Experts to understand the channel, design the right strategy, and leverage experience and existing relationships. FMCG Pharmacy Mass & Specialty Consumer Electronics Liquor Hardware Testimonials The CROSSMARK team have been deeply involved in enhancing our program and have shown great problem-solving skills whenever challenges arise. They always go the extra mile in achieving their goal,and their performance has well exceeded our expectations. Catalina Lu ANZ Retail Program Manager - DJI Testimonials Working with CROSSMARK on our recent off-location project was a huge achievement. The team were very collaborative, brought great ideas and ensured follow-up to ensure and measure success. They provided regular feedback and implemented it in a timely manner... --- - Published: 2025-12-15 - Modified: 2026-05-07 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/privacy-policy/ CROSSMARK Australia Pty Ltd.  Last updated March 2026. 1. About this policy This privacy policy explains how CROSSMARK Australia Pty Ltd (ABN 38 111 971 021) (we, us, our) collects, uses, discloses and stores personal information through our website at crossmark. com. au (Site). We are bound by the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs). This policy is intended to satisfy our obligations under APP 1. 2. What personal information we collect The types of personal information we may collect through our Site include: your name, email address, phone number and mailing address, where you provide these to us through a contact form, survey or other enquiry information about your interactions with our Site, including your IP address, browser type, pages visited and referring URLs any other personal information you choose to provide when corresponding with us We do not collect sensitive information (such as health, racial or ethnic origin, or political opinions) through our Site. 3. How we collect personal information We collect personal information directly from you when you: submit an enquiry or contact form on our Site subscribe to a newsletter or other communications respond to an online survey correspond with us by email or through our Site We also collect non-identifying information automatically through cookies and similar technologies when you browse our Site. See section 7 below for more detail. 4. Why we collect and how we use personal information We collect and use your personal information for the following... --- --- ## Posts - Published: 2026-05-04 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/what-pharmacy-retail-can-learn-from-fmcg/ - Categories: News & Insights - Tags: Pharmacy The way Australians shop for health, wellness, beauty and personal care has moved on, and the retail side of the channel has moved with it. This article is focused on that retail side of pharmacy with front-of-shop categories, supplier activity, shopper behaviour, promotional execution, and the commercial levers that influence performance. Community pharmacy also plays a critical healthcare and primary care role, and that responsibility remains central to the sector. The point here is that pharmacy now operates as both a trusted health destination and a highly competitive retail environment. The old model was relatively simple - scripts at the back, personal care at the front, and strong local relationships holding much of it together. Those fundamentals still matter. They now sit inside a more sophisticated market. Chemist Warehouse strengthened its position early last year, creating a bigger, more integrated pharmacy and wholesale ecosystem. At the same time groups such as Priceline, TWCM, Amcal, and independent pharmacy networks are sharpening their propositions in different ways. Some are leaning into price and scale. Others are building around advice, services, beauty, convenience, loyalty or local community connection. The result is a channel that behaves far more like modern FMCG retail than traditional pharmacy retail. For suppliers, that changes the game. Pharmacy is also a retail channel Getting ranged is important, but it is only the start. The real battle is what happens after the ranging decision - whether the product is on shelf, whether the ticket is right, whether the promotion is... --- - Published: 2025-12-08 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/how-the-retail-experience-will-change-in-2026/ - Categories: News & Insights - Tags: Insights The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to make every square metre of physical space work harder to earn the visit, convert the shopper, and build the relationship that brings them back. Physical retail in Australia is in a period of genuine reinvention. While online shopping continues to grow its share of total retail sales, the premise that stores would simply be displaced by digital channels has not played out. Instead, the two have become increasingly interdependent, and the most successful retailers are those that have worked out how to make their physical presence a compelling complement to their digital offer rather than a competitor to it. For brands and retailers thinking about where to invest in the in-store experience over the coming years, several themes are emerging as consistently important. The omnichannel expectation is now baseline Australian shoppers move fluidly between online research and in-store purchase, and between in-store browsing and online fulfilment. They expect their experience to be consistent and connected regardless of which channel they are using at any given moment. This means product information, pricing, and promotional mechanics need to be aligned across every touchpoint, and retailers need to be able to fulfil from multiple inventory pools without friction. For brands, this places a premium on ensuring that in-store execution reflects what shoppers have already seen online, and vice versa. Inconsistencies between the digital and physical shelf undermine confidence and cost sales. Hygiene and... --- - Published: 2025-10-30 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/ai-in-action-how-crossmarks-ai-capability-is-evolving/ - Categories: News & Insights - Tags: Data & Technology About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future of field marketing. Back then AI felt new, exciting and more than little experimental. Fast forward to today and just like in so many areas of our lives AI is no longer just a concept we’re exploring. It’s getting embedded across our operations to help drive better outcomes for our clients every single day. Here’s a look at what’s changed since our last blog on AI. Instant support for field teams - AI chatbots as “always-on managers” One of the most powerful shifts has been our move to roll out AI chatbots embedded in our latest version of Storetrack to support our field teams in real time. Whether it’s answering a quick employment question, coaching through a tricky sales objection, or even providing tailored recommendations on the spot, the tech acts like having a manager alongside our field teams on every call. It’s fast, practical and helping our people perform with more confidence and consistency. Real-time visit coaching We’ve moved beyond static playbooks. AI can now actively supporting visits in real time, giving reps live guidance as they engage in store. Imagine a coach whispering in your ear, reinforcing the right behaviours, or suggesting the best response to an objection, reminding you of tasks / actions. No longer just wishful thinking but actually in testing right now. The result is sharper execution, better equipped field teams and stronger outcomes for... --- - Published: 2025-09-29 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/crossmark-pensa-bringing-vision-ai-to-aussie-retail/ - Categories: News & Insights - Tags: Data & Technology Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS market with a team that knows retail execution inside and out - Mark Abernathy, Chief Commercial Officer, Pensa Systems If you want to know what’s really happening on shelf, you’ve got two options: Camp out in a store all day. Let AI do the heavy lifting. At CROSSMARK, we’ve always believed in smarter ways to see retail reality and that’s why we’ve exclusively teamed up with Pensa Systems and their cutting edge technology in Vision AI for shelf intelligence. Together, we’re rolling out AI-driven shelf planning and execution across Australia. How it works Pensa is an image recognition software that uses computer vision and advanced analytics to capture real-time shelf data in retail stores. With Pensa, simply walking an aisle while filming it captures a complete picture of every product on the shelf - availability, placement and performance in 3 steps: Video on smart phone visually captures the shelf in seconds AI identifies items on the shelf and how the shelf is organised and stocked Pensa digitally reconstructs the aisle and analyses aisle problems and priority actions Why this matters for our clients Most image recognition systems in market today are... well, clunky. They can be slow and expensive to collect data, disruptive in stores and still leave you scratching your head about what’s actually happening. Pensa’s tech flips that on its head. It’s powerful but easy to use, no... --- - Published: 2024-09-26 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/storetrack-a-game-changer-for-hoop-nz-and-its-clients/ - Categories: News & Insights - Tags: Data & Technology “It’s been a game changer for how we approach our field management and reporting. We are already seeing some major improvements in how we go to market and drive an even better delivery for our clients, we could not be happier about partnering with Crossmark and Storetrack. ” Gavin Nixon - Director / Owner, Hoop NZ Retail is famously fast paced, and changes happen rapidly. Keeping up with these changes and adapting to the new normal is key for 3rdparty agencies to stay relevant and add value for client partners. This is where Storetrack, a proprietary sales force automation tool developed by Crossmark, comes into play. Launched over 15 years ago as a field management tool, Storetrack has undergone significant evolution over the past decade, transforming from a simple tool into a comprehensive SaaS platform covering all aspects of managing sales, merchandising and training teams across multiple channels and geographies. Today, it serves as a backbone for sales force management and reporting for clients across more than a dozen countries. Recently, Crossmark partnered with Hoop NZ, New Zealand's leading retail merchandising business, to deploy Storetrack across all of their field operations. The evolution of Storetrack Storetrack's journey began over a decade and a half ago with a simple objective: to streamline and enhance field sales and merchandising activities while making it easier to manage a remote field force. What started to solve an immediate need that off-the-shelf products could not do, has morphed into something that could not have been... --- - Published: 2024-06-06 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/embracing-ai-transforming-field-marketing-in-retail/ - Categories: News & Insights - Tags: AI, Data & Technology At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our plans on leveraging the ongoing revolution in AI. In the fast-paced world of consumer retail, staying ahead of the competition has always required more than just good people, an eye for detail and a passion for service (although those are still pretty fundamental). It also requires the ability to leverage the best of the current day's technology. I’ve been in the industry long enough to see developments like smartphones and 3g, then 4g now 5g internet coverage revolutionise how things are done in store by retail reps. No more sending out large paper based audit forms for people to fill in (yes, I am that old), send back and then get manually data entered... ... . . Unilever Laundry Audits! At least three people out there will read that and groan with recognition... Unless you’ve been living under a rock you’ll know that there’s only one major technology talking point at the moment, artificial intelligence (AI). Depending on where you get your news, opinions range from AI will bring on a technological golden age revolutionising everything to all our benefit or lead to the wholesale destruction of the human race in a way not dissimilar to the Terminator franchise... . . or something in between. At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our plans on leveraging the ongoing... --- - Published: 2022-12-30 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/the-rise-of-the-health-conscious-consumer-australian-supermarkets-step-up-to-influence-healthy-choices/ - Categories: News & Insights - Tags: Insights From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing. In the UK, the government is shaking up the food and beverage industry with the introduction ofnew legislationin October 2022 that places promotional restrictions on HFSS foods. The purpose behind the decision is to reduce obesity levels across the UK with the long-term goal of shaping children’s food preferences. This new legislation will have major ramifications for retailers and food manufacturers who produce and sell these products, as they are now banned from certain placement in stores, including the end of the aisle, locations outside their usual shelf area, and around the checkout. From 2023, they also won’t be able to conduct in-store volume sales promotions, a decision that was delayed due to the current rise in the cost of living. While this drastic move by the UK government hasn’t yet impacted Australia, our country does have a serious obesity problem. About14 million Australiansare living with obesity - two in every three adults and one in four children. However, the Australian government is taking steps to reduce obesity with itsNational Obesity Strategy, an ambitious 10-year framework designed to create systemic change. To achieve its goal, the report proposes several measures, including stricter rules regarding HFSS advertising on television, sports and major sporting events, and in supermarkets. If the recommendations are implemented, this would mean reduced exposure to unhealthy food and drink marketing, promotion, and sponsorship... --- - Published: 2022-11-28 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/what-retailers-can-learn-from-tiktok-to-prepare-for-the-metaverse/ - Categories: News & Insights - Tags: Data & Technology, Insights While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve. The metaverse is gaining momentum across the world, ushering in a new era of digital connectivity that will ultimately include a different web network with 3D virtual worlds. According to Bloomberg, the metaverse will capture $800 billion in market share by 2024 as it converges at the intersection of ecommerce, social commerce, gaming, web 3. 0 and the creator economy while a wave of new digital platforms will see consumers and businesses trading virtually. Conceptually, the metaverse has been around for some time but only recently have brands and retailers started experimenting with virtual selling technologies. Virtual selling experiences are starting to take shape using augmented reality (AR), artificial intelligence (AI) and blockchain trading functions such as non-fungible tokens (NFTs). For brands like Nike, who launched Nikeland, a metaverse-like environment built within gaming platform Roblox, it was an opportunity to elevate their brand offering with highly immersive 3D shopping experiences to give customers a taste for designing and purchasing virtual branded Nike merchandise including sneakers and apparel. Brands are also starting to collaborate together in the metaverse, with the first Metaverse Fashion Week launching in March. The 3D virtual event was hosted on Decentraland and was an opportunity for consumers to engage virtually with a number of mainstream fashion brands... --- - Published: 2022-09-27 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/how-to-improve-mystery-shop-scores/ - Categories: News & Insights - Tags: Mystery Shopping Mystery shopping remains one of the most powerful tools available to retailers seeking an honest, ground-level view of customer experience. When programmes are designed with precision and purpose, the insights they generate can fundamentally shift how a business performs on the shop floor. Retail competition in Australia has never been more intense. With consumers increasingly willing to share poor experiences publicly and switch brands after a single underwhelming visit, the pressure on in-store teams to deliver consistently is immense. A well-run mystery shopping programme gives brands and retailers a clear, unbiased picture of exactly what customers encounter at the point of purchase. But not all mystery shopping programmes are created equal. The difference between a programme that drives meaningful change and one that simply generates a spreadsheet of scores often comes down to how it is designed and executed. Focus on one service element at a time Attempting to measure everything at once is one of the most common mistakes in mystery shopping design. When shoppers are asked to assess dozens of criteria simultaneously, the resulting data can be difficult to interpret and even harder to act on. A more effective approach is to isolate specific service elements, whether that is product knowledge, greeting behaviour, checkout efficiency, or promotional compliance, and assess each one with depth and rigour. Keeping assignments focused also makes the shopper's task more achievable and reduces the risk of inconsistent reporting. Clear, simple briefs produce cleaner data. Design assignments around what customers actually care about The... --- - Published: 2022-05-06 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/ensuring-your-field-marketing-is-driving-sales-after-a-period-of-disruption/ - Categories: News & Insights - Tags: Insights Brands that treat field marketing as a box-ticking exercise will always underperform those that treat it as a precision sales instrument. The difference shows up in revenue rather than merely compliance reports. Across Australian retail, the gap between brands that execute brilliantly in-store and those that merely show up continues to widen. The fundamentals of shelf presence, promotional compliance, and stock availability have not changed, but the tools, data, and expectations around them have shifted considerably. Field marketing programmes that are not keeping pace are quietly haemorrhaging sales opportunity. For brands working with outsourced field teams, the question is not simply whether the work is being done. The question is whether it is being done in a way that drives measurable commercial outcomes. Speed to market remains the single biggest lever Every day a promotional display is not up, every hour a product sits in a back room rather than on-shelf, represents lost revenue. In high-velocity categories like grocery and convenience, these gaps compound quickly. Brands that consistently achieve first-day-of-promotion compliance across their store network generate materially better returns than those that treat rollout as a gradual process. A capable field agency should be structured to hit the ground running from day one, with the rostering, routing, and briefing systems in place to activate nationally at pace. Data-driven deployment separates good from great Blanket coverage strategies are giving way to intelligence-led deployment. Rather than sending field staff to every store on a fixed rotation, leading programmes use sales data, compliance... --- - Published: 2022-03-23 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/building-a-business-case-for-growth-and-distribution/ - Categories: News & Insights - Tags: Field Sales, FMCG, Liquor When brands assess field sales investment against what they currently sell rather than what they could sell, they build a ceiling into their own growth strategy before they have even started. Field sales in independent retail channels remains one of the highest-return investments available to FMCG brands, but only when the commercial case is built correctly. Too often, brands approach the decision with a cost-to-serve mindset, calculating what it costs to maintain existing distribution rather than modelling what disciplined field investment could actually unlock. The distinction matters enormously. A brand with 40 per cent distribution in independent grocery is not asking whether it can afford to service the stores it already supplies. It is asking whether it can afford not to pursue the 60 per cent it is missing. The cost of growth versus the cost to serve Cost-to-serve analysis is useful for understanding the economics of existing business. It is a poor framework for evaluating growth investment. When a product is in the growth phase of its lifecycle, the relevant question is what incremental revenue a well-executed distribution drive would generate, and whether the margin captured over a reasonable payback period justifies the investment. Patricio Servat, Business Development Manager at CROSSMARK Australia, puts it plainly: brands that benchmark their field sales spend against current revenue will always underinvest in distribution, because the numerator in their calculation never includes the sales they have not yet made. What a strong field sales agency actually delivers Not all field sales agencies operate... --- - Published: 2022-02-15 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/leveraging-our-ecommerce-logistics-capabilities-to-help-clients-grow-online/ - Categories: News & Insights - Tags: E-commerce Australian consumers are now shopping across more channels than ever before, and the brands that win are those that show up consistently, correctly, and compellingly at every digital touchpoint their customers use. Online retail in Australia has undergone a fundamental structural shift. What began as a supplementary channel has become central to how Australian consumers discover, evaluate, and purchase products across almost every category. According to the Australian Retailers Association, online now accounts for a significant and growing share of total retail sales, and the trajectory shows no sign of reversing. For brands, this shift creates both significant opportunity and operational complexity. Getting listed on a major marketplace is one thing. Managing presence, content, inventory, and fulfilment across multiple platforms simultaneously, while maintaining the consistency that drives conversion, is a substantially more demanding task. The marketplace opportunity in Australia Australia's online marketplace landscape has expanded considerably in recent years. Amazon Australia has grown its product range and fulfilment capability significantly since entering the market, while eBay continues to hold a dominant position as the country's largest third-party marketplace. Catch, MyDeal, and Kogan each serve distinct customer segments, and the major grocery retailers have built out their own digital platforms with increasing sophistication. For brands, the opportunity to reach consumers across this ecosystem is genuine. But the management overhead of maintaining accurate product listings, competitive pricing, current imagery, and responsive inventory levels across all of these platforms simultaneously is beyond the capacity of most internal teams. Content quality drives conversion On... --- - Published: 2021-11-03 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/keys-to-planning-a-successful-black-friday-sales-campaign/ - Categories: News & Insights - Tags: Brand Ambassadors, Consumer Electronics, Insights, Mass & Specialty, Merchandising Black Friday has become Australia's most significant retail sales event, and the brands that treat it as a strategic campaign rather than a discount exercise consistently outperform those that simply mark down and hope for the best. In the space of a few years, Black Friday has grown from a largely American phenomenon into the single biggest retail moment on the Australian calendar, surpassing Boxing Day in both consumer awareness and sales volume. For brands and retailers, it represents a concentrated window of high purchase intent that rewards preparation and punishes those who underestimate its complexity. The difference between a successful Black Friday campaign and a missed opportunity almost always comes down to planning. Here are the key considerations for brands looking to maximise performance across the full sales period. Meet customer demand from day one Stock availability on the first day of a Black Friday promotion is non-negotiable. Consumers who encounter out-of-stock situations do not wait. They move to a competitor's product, often permanently. Reviewing stock levels across your entire store network well in advance, stress-testing your supply chain against realistic demand scenarios, and building buffer inventory for your highest-velocity SKUs should all be completed before promotional mechanics are finalised. This is particularly critical for products featured in catalogues or digital promotional materials. Promoted items that are not available at the point of consumer action generate frustration that can damage long-term brand perceptions. Communicate early and precisely Consumers research Black Friday purchases in the days and weeks leading up... --- - Published: 2021-10-27 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/crossmark-australia-secures-14th-spot-in-2021-best-places-to-work/ - Categories: News & Insights - Tags: Company News In a sector built on people, the organisations that invest seriously in culture, flexibility, and genuine employee engagement are consistently better placed to attract talent, retain capability, and deliver for clients. Field marketing is a people-intensive business. The quality of outcomes delivered for brands and retailers depends directly on the capability, motivation, and consistency of the teams working across Australia's retail network. For CROSSMARK, investing in the experience of its people has always been understood as a commercial priority rather than merely a cultural aspiration. That commitment has been recognised externally. CROSSMARK Australia has secured a position among Australia's Best Places to Work in the over-100-employees category, reflecting strong employee survey results across engagement, leadership, culture, and flexibility. What the recognition reflects The Best Places to Work study is conducted by WRK+, an Australian workplace research and consulting firm. Submissions are assessed across a range of criteria and validated through direct employee surveys, which means the recognition reflects the actual experience of the people working in the organisation rather than externally presented policies or programmes. For CROSSMARK, the results highlighted particular strength in employee engagement, communication from leadership, and the organisation's approach to flexible working. Yanet Isdale, Director of People and Culture at CROSSMARK Australia, said the results reflected a sustained investment in keeping staff genuinely connected to the business and its direction. Flexibility as a structural commitment The nature of field marketing work creates both challenges and opportunities around flexibility. Field teams operate across dispersed geographies and varied schedules,... --- - Published: 2021-10-06 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/rising-ethical-consumer/ - Categories: News & Insights - Tags: Insights Australian consumers are making purchasing decisions that reflect their values as much as their budgets. For retailers and brands, responding to this shift with genuine commitment rather than surface-level gestures has moved from a reputational consideration to a commercial imperative. Sustainability has become a structural feature of the Australian retail landscape rather than a niche category trend. Consumer research consistently shows that Australians, particularly younger shoppers, factor environmental and ethical considerations into their purchasing decisions across a wide range of categories, from food and beverage to personal care, home products, and apparel. According to Polly Yule, Managing Director at CROSSMARK, retailers that approach sustainability as a compliance exercise rather than a genuine brand position are missing what is increasingly a meaningful driver of loyalty and category growth. "The retailers and brands seeing real traction are those that have made sustainability a coherent part of their offer, visible across their ranging, their packaging, and their in-store communication. " Reducing plastic and packaging waste Plastic reduction has been the most visible dimension of retail sustainability in recent years. State-level bans on single-use plastics have accelerated a shift that was already underway, and consumers have largely responded positively. Retailers that have moved quickly to provide sustainable alternatives and communicate the change clearly have found that the transition, while operationally complex, tends to strengthen rather than damage customer relationships. Beyond bags and straws, attention is now shifting to broader packaging formats. Brands that are ahead of the curve on lighter, recyclable, or refillable packaging... --- - Published: 2021-06-09 - Modified: 2026-04-21 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/how-data-centric-is-your-field-reporting/ - Categories: News & Insights - Tags: Data & Technology The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data, in real time, and using it to make decisions that their competitors are still making on instinct. Field reporting has become one of the most significant differentiators in retail execution. Whether a brand runs its own internal field team or works with an outsourced agency, the quality of the data being captured in stores, and what happens with it once it is collected, determines whether a field investment generates meaningful commercial returns or simply produces activity without accountability. In 2025, there is no excuse for operating on incomplete or delayed field data. The technology exists to deliver real-time, store-level visibility across a national footprint. The question for many brands is not whether better data is available, but whether they are demanding it from their current field arrangements. Data transparency as the foundation Effective field reporting starts with a live and transparent view of national performance. Every store visit, every compliance check, every sales interaction should be captured and accessible in a system that allows stakeholders to see what is happening across their entire network as it happens. This is not a luxury capability. It is the baseline from which everything else follows. Brands that are relying on weekly summary reports or aggregated data from their agency partners are making decisions with information that is already out of date. By the time an out-of-stock issue or a compliance gap appears in... --- - Published: 2021-05-13 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/independent-stores-have-an-opportunity-to-carve-a-new-niche/ - Categories: News & Insights - Tags: Field Sales, FMCG The convenience channel in Australia is experiencing a genuine structural shift. Operators who recognise what shoppers are now looking for, and invest in meeting those needs with consistency, are finding that convenience can be a highly profitable positioning rather than a compromise on price or range. Convenience retail in Australia has changed considerably over the past few years, and the shift is structural rather than cyclical. Consumers who rediscovered local shopping as a practical option have retained many of those habits, and the convenience channel has responded with formats and ranges that would have seemed ambitious not long ago. For brands operating in or considering entry to the convenience channel, the landscape today offers genuine growth opportunity, but it requires a different approach to the major grocery channel in terms of format, product configuration, and field execution. Prepared meals and food service: the standout opportunity The ready-to-eat and ready-to-heat category has become the primary growth driver for convenience retail in Australia. Partnerships between petrol and convenience operators and food service brands have expanded the range of meal solutions available through the channel, and consumer uptake has been strong across breakfast, lunch, and dinner occasions. Breakfast in particular represents significant untapped potential. While lunch and dinner convenience solutions are well established, the breakfast occasion remains underdeveloped in most convenience formats, creating an opening for brands with relevant product solutions to build early trial and loyalty. Ranging is more sophisticated than it appears The convenience channel rewards precision in ranging decisions. Unlike... --- - Published: 2021-04-05 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/top-5-considerations-when-landing-an-fmcg/ - Categories: News & Insights - Tags: FMCG, Insights Getting a product onto supermarket shelves is genuinely hard. Keeping it there is harder still. The brands that make it through both challenges share a common thread: they did the work before they walked through the buyer's door. Launching an FMCG product into Australian grocery retail is one of the most demanding commercial challenges a brand can take on. The barriers to entry are real, the cost of failure is high, and the margin for error is narrow. But for brands that approach the process with rigour and the right support, the returns from successful ranging in a major retailer or national independent network can be transformative. Whether a brand is launching its first product or extending an existing range, these are the five considerations that consistently separate successful ranging applications from unsuccessful ones. Category benchmarking Before any conversation with a retailer buyer, a brand needs a thorough understanding of the category it is entering. What is currently on shelf? Where are the white spaces? What are consumers buying, and what are they not finding? What does the category look like in comparable international markets, and what trends are likely to arrive in Australia in the next 12 to 24 months? A compelling ranging application demonstrates that the brand understands the category better than the buyer does, and can articulate precisely how its product addresses a genuine need that existing options are not meeting. Vague claims about product quality or consumer appeal without category-level evidence rarely get past the first... --- - Published: 2021-03-11 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/emerging-technologies-that-will-enhance-the-in-store-experience/ - Categories: News & Insights - Tags: Data & Technology, Insights Physical retail in Australia is undergoing a technology-led transformation. The stores investing in smarter, more connected in-store experiences are not just improving efficiency. They are building the kind of shopper engagement that online retail still struggles to replicate. The role of physical retail has shifted considerably over recent years. Stores are no longer simply points of transaction. They are increasingly expected to deliver experiences that justify the effort of visiting in person, particularly as the convenience and range of online shopping continues to improve. For retailers prepared to invest in the right technologies, this represents a genuine opportunity to differentiate and deepen customer relationships. Several emerging technologies are already being deployed in Australian retail environments, with significant further development underway. Understanding where these tools are creating value, and where the hype exceeds the reality, is increasingly important for brands and retailers planning their in-store investment priorities. Electronic shelf labels and smart shelving Electronic shelf labels, which replace paper price tickets with digitally managed displays, have moved from pilot programmes to broader rollout across a number of Australian retail formats. The operational benefits are substantial. Pricing can be updated centrally and instantly across an entire store network, eliminating the labour cost and error risk associated with manual ticketing and ensuring promotional compliance from the moment a campaign activates. Beyond pricing, more sophisticated smart shelf systems incorporate inventory sensing and analytics capabilities that provide real-time stock visibility at the product level. According to Andy Kirk, Chief Executive Officer at CROSSMARK Australia, this... --- - Published: 2021-02-18 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/continued-trust-for-convenience-and-independents/ - Categories: News & Insights - Tags: FMCG Convenience retail is no longer a fallback for consumers who cannot get to a supermarket. It is increasingly a deliberate choice, made by shoppers who value proximity, speed, and a range that genuinely meets their daily needs. The convenience channel in Australia has undergone a meaningful repositioning. What was once characterised primarily by impulse categories, drinks, snacks, and tobacco, has evolved into a format that a growing number of consumers are turning to as a genuine alternative to the major supermarket for specific shopping missions. This shift is being driven by a combination of changing consumer priorities, investment from channel operators in range and format development, and the entry of new competitive formats into the convenience space. With the C&I Expo 2026 approaching, the momentum behind convenience and independent retail is more visible than ever. For brands, the implications for channel strategy are significant. Consumer preferences have shifted structurally Australian consumers have become more deliberate about the role different retail formats play in their shopping behaviour. The convenience store that can credibly serve a quick lunch, a last-minute dinner solution, a household staple, and a quality coffee is meeting a different set of needs than the traditional petrol station forecourt offer. Operators that have invested in developing this broader proposition have seen meaningful growth in basket size and visit frequency. The meal solutions category in particular continues to drive growth. Breakfast occasions represent the largest remaining white space in the channel, with lunch and dinner solutions now well established across... --- - Published: 2020-07-17 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/heres-looking-at-you/ - Categories: News & Insights - Tags: Insights Considering electronics are usually more expensive than other items on a shopper’s list, an interactive display is a great way to get sales over the line—it can be hard for a customer to see the true value in an electronic product just from the writing on the box. Interactive displays showcase how the product works, building a touch and feel experience and association for the customer–it can be all you need for that little extra convincing. Consumers are seeking a more engaging and seamless hopping experience which is why its important that brands create a close and engaging connection with the customer and ensure their products stand out in store Electronics often have more interactive displays, which help demonstrate to the customer how the product works. Considering these are usually more expensive products, it can take a little extra convincing for the customer to purchase them. Often these displays require power, but if they get moved then the power can be cut off. Servicing these displays is crucial. If a retailer authorises a display, it needs investment in maintaining it according to what the shopper and retailer want from it. Australian Retailer feature cover Top layout tips Allow your customer’s behaviour to dictate the layout of your store. If they’re often shopping in a hurry for basics, create zones that have quick grab-and-go items with products that complement each other. If they’re more curious and looking to discover new products, you have more flexibility to take the shopper on a... --- - Published: 2020-03-02 - Modified: 2026-05-05 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/dksh-smollan-successfully-completes-the-acquisition-of-crossmark-australia/ - Categories: News & Insights - Tags: Company News We are very pleased to be joining the DKSH Smollan Group, a business that shares aligned culture, values, and vision of growth with CROSSMARK. DKSH Smollan has completed an agreement to acquire the leading sales and marketing provider, CROSSMARK in Australia. This acquisition will strengthen existing offering in the country through adding further scale, service offering and local expertise. Smollan, in partnership with DKSH, has offered retail solutions for manufacturers and retailers in the Asia Pacific region since 2009. These services include advisory services, sales and retail execution, marketing solutions, technology and e-commerce. Over the past ten years, the joint venture has become the leading solutions provider in Asia Pacific, with a regional coverage in twelve markets now. CROSSMARK operates across various categories and channels, including grocery, speciality retail, hardware, pharmacy as well as telecommunications in the Australian market. CROSSMARK Australia’s Chief Executive Officer, Andy Kirk has said of the deal, “We are very pleased to be joining the DKSH Smollan Group, a business that shares aligned culture, values and vision of growth with CROSSMARK. I’m excited about the opportunities this partnership will bring in continuing to develop our market leading service and creating further growth opportunities for not only our client partners but also importantly our people. ” DKSH Smollan Chief Executive Officer, Sean Leas has said that “With the acquisition of CROSSMARK Australia, DKSH Smollan is strengthening its offering in Australia by leveraging the capability and expertise we have developed throughout Asia Pacific. By expanding as a leader... --- - Published: 2019-12-12 - Modified: 2026-05-06 - URL: https://crossmarkw-29445b585e-fzhaenctfdgjehgd.a03.azurefd.net/news-insights/the-pc-consistency-challenge/ - Categories: News & Insights - Tags: Insights On a global level, some retailers are ensuring displays are maintained in terms of right product at the right time. A key challenge for brands in the Petrol & Convenience (P&C) channel is that, unlike other, more organised channels, these stores are often largely unplanned, with managers/owners having significant autonomy. This makes achieving consistency of display difficult for brands, says CROSSMARK CEO Andy Kirk. He adds that stores can also have limited staffing, with perhaps just one or two employees working at a time and usually at the counter serving customers. "This means these outlets may not get much time and resources to allocate to maintaining or replenishing shelves. " Mr Kirk said, "Stock weight on shelf is vital and especially important if running a promotion or positioning products in an off-location display. "Designing promotional displays to hold good stock levels can help avoid the need to continually refill - ensuring visibility and branding compliance are maintained. " Another challenge for brands operating in the P&C sector is often the stores' small footprint, says Mr Kirk. "So, bear this in mind when you're creating point of sale material or freestanding display units," he said. "If they take up too much room, they won't last long or won't even make it onto the shop floor in the first place. " He recommends small-footprint units that fit easily around the store, or something that can be simply adjusted to suit the store's layout and can be adapted to different areas. "You'll often... --- ---