# CROSSMARK Australia > Field Sales & Marketing Agency --- ## Pages - [Events & Experiential](https://www.crossmark.com.au/services/brand-activation-experience/events-experiential/): Experiences people remember. Results that build brands. We create high-impact experiential activations that connect brands with consumers in the moments... - [Storetrack Privacy Policy](https://www.crossmark.com.au/storetrack-privacy-policy/): Storetrack Privacy Policy CROSSMARK Australia Pty Ltd. Last updated March 2026. 1. About this policy This privacy policy explains how... - [Field Roles - Casual](https://www.crossmark.com.au/careers/field-casual/): Flexible work that fits around your life. Great for people who want retail experience, extra income, or a foot in... - [Field Roles - Permanent](https://www.crossmark.com.au/careers/field-permanent/): Permanent Field Roles Variety, autonomy, and real room to grow. Work with leading brands across Australia’s major retailers every day.... - [Corporate Roles](https://www.crossmark.com.au/careers/corporate/): Corporate Roles From client management and HR to operations and finance. The engine behind everything we deliver in the field. - [Brand Ambassadors](https://www.crossmark.com.au/services/brand-activation-experience/brand-ambassadors/): We design bespoke strategies and create in-store experiences that influence and drive purchase in-store. Our teams are an extension of... - [Storetrack CRM SaaS](https://www.crossmark.com.au/services/data-technology/storetrack-crm-saas/): Award-winning field technology enabling data-led growth solutions. Our Storetrack CRM is available for licensing to power your own teams. View... - [Data & Technology](https://www.crossmark.com.au/services/data-technology/): We don’t just embrace technology, we develop it Combining advanced technology with real-time data to deliver smarter decisions, stronger execution,... - [Careers](https://www.crossmark.com.au/careers/): Careers Learn about life at CROSSMARK, internal job openings, and our commitment to culture and diversity. Join our team Whether... - [E-commerce](https://www.crossmark.com.au/services/e-commerce/): Our team develops e-commerce strategies and helps manage warehouse distribution and logistics. We have a range of Amazon solutions designed... - [Field Sales](https://www.crossmark.com.au/services/sales-retail-execution/field-sales/): Direct relationships with retailers drive distribution, sales, and visibility. Our field sales teams build influence at store level, negotiate space,... - [Bunnings VIS](https://www.crossmark.com.au/services/sales-retail-execution/bunnings-vis/): CROSSMARK has over 35 years of experience providing tailored Bunnings VIS solutions and best practices. A dedicated and specialist Bunnings... - [Mystery Shopping](https://www.crossmark.com.au/services/brand-activation-experience/mystery-shopping/): We provide large-scale and independent in-store insights that reveal how the customer truly experiences your store, brand, or products, highlighting... - [Merchandising](https://www.crossmark.com.au/services/sales-retail-execution/merchandising/): Merchandising drives sales at shelf. Our team combines national scale with local market expertise to ensure your products are in... - [Sales & Retail Execution](https://www.crossmark.com.au/services/sales-retail-execution/): Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing... - [Brand Activation & Experience](https://www.crossmark.com.au/services/brand-activation-experience/): The best products still need help converting at the point of purchase. Brand ambassadors put your brand in front of... - [Services](https://www.crossmark.com.au/services/): We help brands and retailers grow Key capabilities Everything you need to grow your brand in retail, all under one... - [Liquor](https://www.crossmark.com.au/channels/liquor/): Navigating BWS, Dan Murphy’s, Liquorland, and the independent trade requires more than a good team. It takes channel knowledge, strong... - [FMCG](https://www.crossmark.com.au/channels/fmcg/): With thousands of SKUs competing for shelf space across Coles, Woolworths, Independents, and P&C, execution consistency is everything. Getting it... - [Consumer Electronics](https://www.crossmark.com.au/channels/consumer-electronics/): A high-consideration category where shoppers do their research online but often make their decision in-store. What happens on the floor,... - [Pharmacy](https://www.crossmark.com.au/channels/pharmacy/): The pharmacy channel has evolved significantly. Ranging is more competitive, promotional compliance is more closely tracked, and the growing health... - [Mass & Specialty](https://www.crossmark.com.au/channels/mass-specialty/): From mass discount to premium department store, this channel spans some of the most diverse retail environments in Australia. Brands... - [Hardware](https://www.crossmark.com.au/channels/hardware/): The hardware channel in Australia is dominated by a small number of large-format retailers, with Bunnings leading the market and... - [Channels](https://www.crossmark.com.au/channels/): Driving growth with deep channel expertise Specialist channels We help brands connect with shoppers by driving sales growth through faster,... - [News & Insights](https://www.crossmark.com.au/news-insights/): Case studies, news & insights, and resources – everything you need to stay ahead. Search Case Study News & Insights... - [About Us](https://www.crossmark.com.au/about-us/): Built for retail. Built for growth. We help brands connect with shoppers by driving sales growth through faster, smarter field... - [Contact Us](https://www.crossmark.com.au/contact/): Get in touch We’d love to hear from you whether you’re looking to grow your brand in retail, explore a... - [Home](https://www.crossmark.com.au/): Driving sales growth for ambitious brands and retailers Learn more Nice to meet you Data-led growth solutions, powered by people... - [Website Privacy Policy](https://www.crossmark.com.au/privacy-policy/): CROSSMARK Australia Pty Ltd. Last updated March 2026. 1. About this policy This privacy policy explains how CROSSMARK Australia Pty... --- ## Posts - [How dist·ROI helps sales and field teams prioritise the distribution gaps worth chasing](https://www.crossmark.com.au/news-insights/how-distroi-helps-sales-and-field-teams-prioritise-the-distribution-gaps-worth-chasing/): Not all distribution gaps are created equal. Independents are one of the most expensive channels in the world to service,... - [Edgewell: Expanding Into Pharmacy with a Trusted Partner](https://www.crossmark.com.au/case-study/edgewell-expanding-into-pharmacy-with-a-trusted-partner/): Edgewell Personal Care is a global leader in sun care, skin care, and shaving. - [In-house or outsource - You're asking the wrong question](https://www.crossmark.com.au/news-insights/in-house-or-outsource-youre-asking-the-wrong-question/): I’ve seen brilliant in-house teams and terrible ones. I’ve seen brilliant and terrible outsourced models. The key factor was never ownership, it was capability. - [Workwear Group & CROSSMARK: An 8+ year partnership](https://www.crossmark.com.au/case-study/workwear-group-crossmark-an-8-year-partnership-that-has-supported-range-expansion-from-a-bay-to-an-aisle/): Workwear Group & CROSSMARK: An 8+ year partnership that has supported range expansion from a bay to an aisle - [Energizer & CROSSMARK: Powering performance across every channel](https://www.crossmark.com.au/case-study/energizer-crossmark-powering-performance-across-every-channel/): CROSSMARK designed a multi-channel execution model for Energizer that combines dedicated hardware expertise with syndicated grocery coverage, unified by a... - [Patties & CROSSMARK: An eight year partnership constantly evolving](https://www.crossmark.com.au/case-study/patties-crossmark-eight-years-on-a-partnership-that-grew-with-patties-every-step-of-the-way/): CROSSMARK's partnership with Patties has evolved from a shared to dedicated team and go-to-market model for the indies channel. - [The Hidden P&L Cost of Cheap Field Execution](https://www.crossmark.com.au/news-insights/the-hidden-pl-cost-of-cheap-field-execution/): Field execution isn’t a cost to be minimised. It’s a revenue capability to be invested in. The businesses that treat... - [Winter is coming: Latest grocery catalogue insights](https://www.crossmark.com.au/news-insights/winter-is-coming-latest-grocery-catalogue-insights/): It feels as though the catalogues have turned before the weather. This edition we’re reading the season in the promotional... - [Your field team's real job isn't compliance](https://www.crossmark.com.au/news-insights/your-field-teams-real-job-isnt-compliance/): Compliance matters. A shelf that’s wrong needs to be fixed. A planogram that’s drifting needs to be corrected. An OSA... - [I've got a dashboard - but why is my execution not improving?](https://www.crossmark.com.au/news-insights/ive-got-a-dashboard-but-why-is-my-execution-not-improving/): FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been... - [Muk Haircare: How Amazon went from Muk’s worst to most profitable online channel](https://www.crossmark.com.au/case-study/muk-haircare-how-amazon-went-from-muks-worst-to-most-profitable-online-channel/): With deep Amazon expertise and a data-led approach, we helped Muk completely overhaul their Amazon presence. - [AI vs. Smart: What Consumer Electronics labels reveal about price, positioning, and shopper trust](https://www.crossmark.com.au/news-insights/ai-vs-smart-consumer-electronics-labels/): ‘Smart’ and ‘AI’ are two of the most visible examples with both appearing across CE retailer catalogues. Both can describe... - [What pharmacy retail can learn from FMCG](https://www.crossmark.com.au/news-insights/what-pharmacy-retail-can-learn-from-fmcg/): The way Australians shop for health, wellness, beauty and personal care has moved on, and the retail side of the... - [How the retail experience will change in 2026](https://www.crossmark.com.au/news-insights/how-the-retail-experience-will-change-in-2026/): Australian shoppers are heading into 2026 with a sharper sense of what is worth their money. Cost-of-living pressure has not... - [AI in action: How CROSSMARK's AI capability is evolving](https://www.crossmark.com.au/news-insights/ai-in-action-how-crossmarks-ai-capability-is-evolving/): About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future... - [CROSSMARK & Pensa: Bringing Vision AI Image Recognition to Aussie retail](https://www.crossmark.com.au/news-insights/crossmark-pensa-bringing-vision-ai-to-aussie-retail/): Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS... - [PepsiCo: Supporting sales growth in must-win regions](https://www.crossmark.com.au/case-study/pepsico-supporting-sales-growth-in-must-win-regions/): How a hybrid model freed PepsiCo reps to sell more and drive growth nationwide. - [How data-centric is your field reporting in 2025](https://www.crossmark.com.au/news-insights/how-data-centric-is-your-field-reporting-in-2025/): The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data,... - [Pelican Hardware: Securing OFDs in Bunnings](https://www.crossmark.com.au/case-study/pelican-securing-ofds-in-bunnings/): Leveraging sales capability and relationships to secure OFDs and pathway to expanded ranging in Bunnings. - [Bunnings & Krunchbox: Turning dead stock into sales](https://www.crossmark.com.au/case-study/krunchbox-bunnings-turning-dead-stock-into-sales/): We recently partnered with Krunchbox to tackle a common but costly problem for a well-known hardware client; underperforming inventory. - [DJI: Breaking into Australian retail](https://www.crossmark.com.au/case-study/dji-breaking-into-australian-retail/): A strategic retail program that helped DJI break into the Australian market and exceed sales expectations. - [Storetrack: A game-changer for Hoop NZ and its clients' through Field Force Management](https://www.crossmark.com.au/news-insights/storetrack-a-game-changer-for-hoop-nz-and-its-clients/): “It’s been a game changer for how we approach our field management and reporting. We are already seeing some major... - [Embracing AI: Transforming field marketing in retail](https://www.crossmark.com.au/news-insights/embracing-ai-transforming-field-marketing-in-retail/): At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our... - [The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices](https://www.crossmark.com.au/news-insights/the-rise-of-the-health-conscious-consumer-australian-supermarkets-step-up-to-influence-healthy-choices/): From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are... - [What retailers can learn from TikTok to prepare for the metaverse?](https://www.crossmark.com.au/news-insights/what-retailers-can-learn-from-tiktok-to-prepare-for-the-metaverse/): While there is no question that virtual reality technology has a long way to go, as computer capabilities become more... - [How to improve mystery shop scores](https://www.crossmark.com.au/news-insights/how-to-improve-mystery-shop-scores/): Mystery shopping remains one of the most powerful tools available to retailers seeking an honest, ground-level view of customer experience.... - [Ensuring your field marketing is driving sales after a period of disruption](https://www.crossmark.com.au/news-insights/ensuring-your-field-marketing-is-driving-sales-after-a-period-of-disruption/): Brands that treat field marketing as a box-ticking exercise will always underperform those that treat it as a precision sales... - [Building a business case for growth and distribution](https://www.crossmark.com.au/news-insights/building-a-business-case-for-growth-and-distribution/): When brands assess field sales investment against what they currently sell rather than what they could sell, they build a... - [Leveraging our ecommerce & logistics capabilities to help clients grow online](https://www.crossmark.com.au/news-insights/leveraging-our-ecommerce-logistics-capabilities-to-help-clients-grow-online/): Australian consumers are now shopping across more channels than ever before, and the brands that win are those that show... - [The keys to planning a successful Black Friday sales campaign](https://www.crossmark.com.au/news-insights/keys-to-planning-a-successful-black-friday-sales-campaign/): Black Friday has become Australia’s most significant retail sales event, and the brands that treat it as a strategic campaign... - [CROSSMARK Australia secures 14th spot in 2021 Best Places to Work](https://www.crossmark.com.au/news-insights/crossmark-australia-secures-14th-spot-in-2021-best-places-to-work/): In a sector built on people, the organisations that invest seriously in culture, flexibility, and genuine employee engagement are consistently... - [The rise of the ethical shopper and what it means for retailers](https://www.crossmark.com.au/news-insights/rising-ethical-consumer/): Australian consumers are making purchasing decisions that reflect their values as much as their budgets. For retailers and brands, responding... - [How data-centric is your field reporting](https://www.crossmark.com.au/news-insights/how-data-centric-is-your-field-reporting/): Whether your organisation has its own internal field team, or you engage a field service provider, retail reporting matters more... - [Emerging technologies that will enhance the in-store experience](https://www.crossmark.com.au/news-insights/emerging-technologies-that-will-enhance-the-in-store-experience/): Physical retail in Australia is undergoing a technology-led transformation. The stores investing in smarter, more connected in-store experiences are not... - [Independent stores have an opportunity to carve a new niche](https://www.crossmark.com.au/news-insights/independent-stores-have-an-opportunity-to-carve-a-new-niche/): The convenience channel in Australia is experiencing a genuine structural shift. Operators who recognise what shoppers are now looking for,... - [Top 5 considerations when landing an FMCG](https://www.crossmark.com.au/news-insights/top-5-considerations-when-landing-an-fmcg/): Getting a product onto supermarket shelves is genuinely hard. Keeping it there is harder still. The brands that make it... - [Continued trust for convenience & independents](https://www.crossmark.com.au/news-insights/continued-trust-for-convenience-and-independents/): Convenience retail is no longer a fallback for consumers who cannot get to a supermarket. It is increasingly a deliberate... - [CROSSMARK partners with global creative agency IMA](https://www.crossmark.com.au/news-insights/crossmark-partners-with-global-creative-agency-ima/): CROSSMARK Australia has announced a new partnership agreement with Intermarketing Agency (IMA), an award-winning global creative agency with offices around the world... - [Here's looking at you](https://www.crossmark.com.au/news-insights/heres-looking-at-you/): Considering electronics are usually more expensive than other items on a shopper’s list, an interactive display is a great way... - [How the retail experience will change in 2021](https://www.crossmark.com.au/news-insights/how-the-retail-experience-will-change-in-2021/): The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to... - [Why data is more important than ever during times of change](https://www.crossmark.com.au/news-insights/why-data-is-more-important-than-ever-during-times-of-change/): While some retail sectors have been crippled by the Coronavirus pandemic, the supermarkets, pharmacy, but particularly the hardware industry has... - [Continued retail support during the coronavirus](https://www.crossmark.com.au/news-insights/continued-retail-support-during-the-coronavirus/): As COVID-19 causes global and local turmoil and subsequently impacts all of our lives, we are committed to ensuring continued... - [DKSH Smollan successfully completes the acquisition of CROSSMARK Australia](https://www.crossmark.com.au/news-insights/dksh-smollan-successfully-completes-the-acquisition-of-crossmark-australia/): We are very pleased to be joining the DKSH Smollan Group, a business that shares aligned culture, values, and vision... - [The P&C consistency challenge](https://www.crossmark.com.au/news-insights/the-pc-consistency-challenge/): On a global level, some retailers are ensuring displays are maintained in terms of right product at the right time.... - [How retailers & brands can maximise sales this holiday season](https://www.crossmark.com.au/news-insights/how-retailers-brands-can-maximise-sales-this-holiday-season/): By enhancing in-store activity. In-store displays, activations, product demonstrations and brand ambassador programs should be a focus for retailers to... - [Exceed sales targets with a field marketing promotional blitz during peak trading season](https://www.crossmark.com.au/news-insights/exceed-sales-targets-with-a-field-marketing-promotional-blitz-during-peak-trading-season/): The retail sector has had a particularly challenging year in 2019, with the Australian Bureau of Statistics (ABS) figures showing... - [POP: an untapped gold mine](https://www.crossmark.com.au/news-insights/pop-an-untapped-gold-mine/): Shop! ANZ General Manager Carla Bridge, and CROSSMARK CEO Andy Kirk agree that use of technology and point-of-sale marketing techniques... - [5 key trends affecting the FMCG sector](https://www.crossmark.com.au/news-insights/5-key-trends-affecting-the-fmcg-sector/): As we approach the end of the year, a busy period for FMCG brands with heightened promotional and planning activity,... - [Impact of technology and data on sales and marketing](https://www.crossmark.com.au/news-insights/impact-of-technology-and-data-on-sales-and-marketing/): Technology brings new dynamic into being Association of Sales and Merchandising Companies Australasia (ASMCA) chairman Keith Quigg says the retail... - [Managing live interactive store displays for CE brands](https://www.crossmark.com.au/news-insights/managing-live-interactive-store-displays-for-ce-brands/): Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer... - [A message from our CEO](https://www.crossmark.com.au/news-insights/a-message-from-our-ceo/): As 2017 draws to a close it’s a good time to reflect on another year at CROSSMARK and as usual... - [CROSSMARK appoints Caroline Knight as Director of Client Services](https://www.crossmark.com.au/news-insights/crossmark-appoints-caroline-knight-as-director-of-client-services/): CROSSMARK Australia and New Zealand CEO Andy Kirk today announced the appointment of Caroline Knight as the company’s new Director... --- # # Detailed Content ## Pages - Published: 2026-06-15 - Modified: 2026-06-15 - URL: https://www.crossmark.com.au/services/brand-activation-experience/events-experiential/ Experiences people remember. Results that build brands. We create high-impact experiential activations that connect brands with consumers in the moments that matter most. Let's talk Strategy Creative & Production Staffing & Execution Reporting & Optimisation Growth solutions Commercially focused programs built to perform Strategic planning Retail insight Data-led optimisation Creative ideation Execution Consumer psychology Production Real-time reporting Logistics & Operations Strategic pillars why brands partner with us We tailor our strategies based on your specific opportunities, challenges, and retail goals. Retail DNABacked by one of Australia's leading retail sales and marketing groups. National ScaleAbility to execute seamlessly across metro, regional and remote locations. Creative & Commercial BalanceExperiences designed to look exceptional and deliver measurable outcomes. Flexible Delivery ModelsFrom one-off campaigns to large-scale national experiential programs. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities Custom scriptsTailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives. Protect your brandMaintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities Custom scriptsTailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives. Protect your brandMaintain control of your brand’s in-store presence with structured evaluations that identify... --- - Published: 2026-03-05 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/storetrack-privacy-policy/ Storetrack Privacy Policy CROSSMARK Australia Pty Ltd. Last updated March 2026. 1. About this policy This privacy policy explains how CROSSMARK Australia Pty Ltd (ABN 38 111 971 021) (we, us, our) collects, uses, discloses and stores personal information through the Storetrack platform (Platform). The Platform includes the Storetrack mobile application (available on iOS and Android) and the Storetrack web-based administration and reporting portal. This policy covers all interfaces through which users interact with the Platform. We are bound by the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs). This policy is intended to satisfy our obligations under APP 1. 2. Who this policy applies to This policy applies to individuals who use the Platform as employees, contractors or representatives of CROSSMARK Australia. Where the Platform is licensed to a third-party organisation, that organisation is responsible for the personal information of its own users. The data of each licensee is kept separate within the Platform, and CROSSMARK Australia does not access licensee data except as required to provide the service. Licensees should refer to their own organisation’s privacy policy for information about how their personal information is handled. 3. What personal information we collect Information you provide When you use the Platform, we may collect: your name, email address, phone number and mailing address your role, team and work preferences within the Platform data you enter while completing tasks, including text entries, form responses and photographs any other information you provide through your user profile or... --- - Published: 2026-02-24 - Modified: 2026-06-09 - URL: https://www.crossmark.com.au/careers/field-casual/ Flexible work that fits around your life. Great for people who want retail experience, extra income, or a foot in the door. Current job openings From merchandisers and brand ambassadors to sales and events roles. Casuals Interested in becoming a merchandiser? It's varied, hands-on work across some of Australia's biggest retail stores. Watch a day in the life and see if it sounds like you. https://www. youtube. com/watch? v=-jVRyQSZB0s&pp=ygUJY3Jvc3NtYXJr --- - Published: 2026-02-24 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/careers/field-permanent/ Permanent Field Roles Variety, autonomy, and real room to grow. Work with leading brands across Australia's major retailers every day. Current job openings Field (Crossmark - Field in JobAdder) --- - Published: 2026-02-24 - Modified: 2026-06-11 - URL: https://www.crossmark.com.au/careers/corporate/ Corporate Roles From client management and HR to operations and finance. The engine behind everything we deliver in the field. --- - Published: 2026-01-23 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/services/brand-activation-experience/brand-ambassadors/ We design bespoke strategies and create in-store experiences that influence and drive purchase in-store. Our teams are an extension of your brand, driving engagement, education, and conversion across every retail touchpoint. Let's talk Territory Management Training & advocacy Experiential events Assisted sales Growth solutions We tailor our strategies based on your specific opportunities, challenges, and retail goals. Territory and area management Retail staff training & advocacy Experiential events Pop ups & kiosks Assisted sales & demonstrators Retailer conferences Asset creation and logistics Tastings and samplings Dedicated brand teams Strategic pillars Turning retail opportunity into sales growth Our programs are built around your commercial objectives with the right people , the right stores, the right strategy. Data-led modelsStore selection, call frequency, and resource allocation all driven by sales data and retail opportunity analysis. Sales & engagementDesigning holistic strategies to ensure every part of the shopper journey is working to maximise sales. Full serviceEnd-to-end program management from recruitment and training through to warehousing, POS, and fixtures. Specialist teamsChannel and category experts to leverage experience, relationships, and best practice methodologies. Data-led modelsStore selection, call frequency, and resource allocation all driven by sales data and retail opportunity analysis. Sales & engagementDesigning holistic strategies to ensure every part of the shopper journey is working to maximise sales. Full serviceEnd-to-end program management from recruitment and training through to warehousing, POS, and fixtures. Specialist teamsChannel and category experts to leverage experience, relationships, and best practice methodologies. Data-led modelsStore selection, call frequency, and resource allocation all driven by... --- - Published: 2026-01-22 - Modified: 2026-05-13 - URL: https://www.crossmark.com.au/services/data-technology/storetrack-crm-saas/ Award-winning field technology enabling data-led growth solutions. Our Storetrack CRM is available for licensing to power your own teams. View demo Let's talk Software-as-a-Service Storetrack CRM for your own teams The same Storetrack that powers our strategic field programs is also available for teams to use internally. Storetrack has been developed over 35+ years of expertise working in field, and is continually evolving to better service our field teams and client needs. Want to see how Storetrack helps drive growth in our field services instead? View data & technology Deployment & SchedulingDeploy your teams with flexibility and agility to be top-down schedules or rep-led visits. Design smart surveys and set up rules to ensure your teams report how you need. Field AppAll scheduling, reporting, and staff management through an easy-to-use app that keeps them focused on the job. Live ReportingSee everything the second the team hit submit to understand performance and adapt plans. https://www. youtube. com/watch? v=-jVRyQSZB0s&pp=ygUJY3Jvc3NtYXJrStoretrack use cases Purpose-built for field teams in retail. Whether you're an agency, an in-house team, or a global operation, the platform scales to fit. Field agenciesProven, purpose-built system without having to develop one from scratch. Task allocation, scheduling, reporting, photos all ready to go. Suppliers with internal teamsRunning your own team in-house. Get the same technology we use without needing the managed service. Multi-market teamsCentralise data and reporting across multiple countries, teams, and retail environments. By the numbers Tried & tested technology Storetrack has been powering field teams across Australia and beyond for... --- - Published: 2026-01-21 - Modified: 2026-06-06 - URL: https://www.crossmark.com.au/services/data-technology/ We don't just embrace technology, we develop it Combining advanced technology with real-time data to deliver smarter decisions, stronger execution, and sales growth. Data & technology We have a history of being the innovators of
our industry
 We have a history of being the innovators of our industry, fuelled by a client-centric culture and passion for solutions. We were the first agency to launch live reporting in the early 2010s and now we’re proud to be the first agency with AI integration into our ecosystem and reporting that’s raising the bar again on how data and technology can transform retail performance. Our technology isn't licensed from a third party and adapted to fit. It's built around how field teams actually work, with data and reporting designed to turn what happens in store into decisions that grow sales. We’re true believers that data and technology go hand-in-hand to be able to truly connect strategy, execution, and results in retail. Storetrack CRM eco-system enables us to build smarter field strategies
and deliver faster sales growth Storetrack Admin: Deployment engine Deploy the right people, to the right stores, with the right brief to get the best outcome. Auto scheduling and routing to optimise team utilisation Store-specific briefs to maximise opportunity AI-powered quality control to streamline checks, flag issues, and maintain high execution standards at scale Storetrack App: In-field technology Every visit is guided by store-level data and instructions, down to the SKU. Complete clarity of objectives in every visit Provide key data & information to... --- - Published: 2026-01-21 - Modified: 2026-06-11 - URL: https://www.crossmark.com.au/careers/ Careers Learn about life at CROSSMARK, internal job openings, and our commitment to culture and diversity. Join our team Whether you're looking to build a career in sales, get into retail, or grow within a corporate team, there's a place for you here. Corporate Roles From client management and HR to operations and finance. The engine behind everything we deliver in the field. Explore corporate roles Field Roles - Permanent Variety, autonomy, and real room to grow. Work with leading brands across Australia's major retailers every day. Explore permanent field roles Field Roles - Casual Flexible work that fits around your life. Great for people who want retail experience, extra income, or a foot in the door. Explore casual field roles 0% Gender Pay Gap Lorem ipsum dolor sit amet consectetur. Donec facilisi hac imperdiet tortor dignissim semper nec. Morbi nunc convallis egestas et. Certified Great Place To Work 2025 Lorem ipsum dolor sit amet consectetur. Donec facilisi hac imperdiet tortor dignissim semper nec. Morbi nunc convallis egestas et. Best Place To Work 2021-2024 Lorem ipsum dolor sit amet consectetur. Donec facilisi hac imperdiet tortor dignissim semper nec. Morbi nunc convallis egestas et. HRD HR Innovation award Lorem ipsum dolor sit amet consectetur. Donec facilisi hac imperdiet tortor dignissim semper nec. Morbi nunc convallis egestas et. Tech innovation award Lorem ipsum dolor sit amet consectetur. Donec facilisi hac imperdiet tortor dignissim semper nec. Morbi nunc convallis egestas et. Shop marketing awards Lorem ipsum dolor sit amet consectetur. Donec facilisi hac... --- - Published: 2026-01-20 - Modified: 2026-06-06 - URL: https://www.crossmark.com.au/services/e-commerce/ Our team develops e-commerce strategies and helps manage warehouse distribution and logistics. We have a range of Amazon solutions designed to support the shopper experience across every point along their buyer journey. Let's talk A good strategy also grows physical retail sales Amazon is Australia's top shopping platform # 1 of Australian households have an Amazon Prime account 1 % of product searches begin on Amazon (not Google) 1 % Your shopper is omni-channelTheir journey is complex and goes across, physical, social, and online - and Amazon is at the heart of every step. Digital Physical Word of Mouth Click to enlarge DigitalShoppers research and form opinions online long before they commit to a brand. Your digital shelf is often the first impression whether sales or research is the outcome. PhysicalShoppers are entering into physical retail stores, influenced by online and may be looking to interact live with the product or discuss it with a retailer sales associate before purchase. Word of MouthReviews and recommendations feed back into the omni-shopper journey and do the work all over again across awareness, consideration, purchase, and loyalty. Amazon services We develop or review existing ecommerce strategies to ensure they are optimised for growth. Amazon Strategy & ConsultingWorking with you to develop a plan to drive profitable sales growth on Amazon. Amazon Account ManagementAmazon seller specialists and provide full turn-key account management services. Vendor Fee RecoveryClawback up to 5 years' worth of Amazon fees - 100% commission based. No win, no fee. Let's talk... --- - Published: 2026-01-20 - Modified: 2026-06-06 - URL: https://www.crossmark.com.au/services/sales-retail-execution/field-sales/ Direct relationships with retailers drive distribution, sales, and visibility. Our field sales teams build influence at store level, negotiate space, and secure the promotional support that moves your products from listing to preferred supplier status. Let's talk Distribution reporting EDI ordering in-store MSO management Indies experts Growth solutions Driving distribution & sales growth in independent channels Account & MSO Management Speed-to-market NPD Pre-selling New Line Cut-ins Off-location Deals Activating Store Theatre Shelf Merchandising Perfect Store Strategies Trade Spend Management Strategic pillars Turning retail opportunity into sales growth Our field sales teams combine data-led insight with on the ground expertise to strengthen distribution and sales, influence in-store presence, and deliver measurable growth. Growing distributionExpanding your footprint where it matters most. Our field sales teams secure new ranging, protect existing product lines and unlock incremental opportunities to grow distribution and market share. Shelf optimisationTurning shelf space into competitive advantage. We influence share of shelf, improve planogram compliance and optimise in-store presence to maximise visibility and sales impact. Driving volumeOur teams secure larger promotional footprints, influence display execution and ensure every negotiated deal delivers maximum in-store results. Speed-to-market NPDLaunching new products with pace and precision. Our teams ensure new lines are ranged, stocked and visible quickly - accelerating uptake and maximising early-stage performance. Growing distributionExpanding your footprint where it matters most. Our field sales teams secure new ranging, protect existing product lines and unlock incremental opportunities to grow distribution and market share. Shelf optimisationTurning shelf space into competitive advantage. We influence share of... --- - Published: 2026-01-20 - Modified: 2026-06-06 - URL: https://www.crossmark.com.au/services/sales-retail-execution/bunnings-vis/ CROSSMARK has over 35 years of experience providing tailored Bunnings VIS solutions and best practices. A dedicated and specialist Bunnings team in head office and in the field delivering client objectives and sales growth. Let's talk Hardware category specialists Bunnings VIS experts Strategic channel partners Data-driven deployment Growth solutions Your Bunnings expert, powered by data and relationships Stock Management BLG Relays Off-Location Negotiation Speed-to-Market Merchandising Competitor Activity Brand Ambassador / Aisle Angels Bespoke VIS Requirements Category Management Inventory Optimisation Store Relationship Training Advocacy Bunnings VM Projects Strategic pillars Turning retail opportunity into sales growth We tailor our strategies based on your specific opportunities, challenges, and retail goals. Hardware specialistsWe’re powered by our people and strive to achieve amazing results for our clients with a dedicated hardware team. Store relationshipsOur relationships with Bunnings store teams ensure our specialists operate seamlessly in-store, delivering consistent execution and strong brand presence. Data-driven deploymentWe leverage data & insights to optimise in-store frequency and duration of visitation delivering tailored and customisable call cycles. Krunchbox integrationCombined intelligence enables deeper insights and more informed decision-making for your brand. Hardware specialistsWe’re powered by our people and strive to achieve amazing results for our clients with a dedicated hardware team. Store relationshipsOur relationships with Bunnings store teams ensure our specialists operate seamlessly in-store, delivering consistent execution and strong brand presence. Data-driven deploymentWe leverage data & insights to optimise in-store frequency and duration of visitation delivering tailored and customisable call cycles. Krunchbox integrationCombined intelligence enables deeper insights and more informed decision-making... --- - Published: 2026-01-20 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/services/brand-activation-experience/mystery-shopping/ We provide large-scale and independent in-store insights that reveal how the customer truly experiences your store, brand, or products, highlighting opportunities to improve service and sales. Let's talk Strategy consult Covert data capture Online and offline Bespoke solutions Growth solutions Providing true visibility of the customer experience Retail brand health audits Staff knowledge and advocacy Measure staff performance Customer experience Competitor pricing and ranging Market research and exit surveys Health & safety procedures Store presentation & cleanliness Audit compliance and standards Strategic pillars Turning retail opportunity into sales growth We tailor our strategies based on your specific opportunities, challenges, and retail goals. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities Custom scriptsTailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives. Protect your brandMaintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities Custom scriptsTailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives. Protect your brandMaintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance. Nationwide coverageA national network of trained mystery shoppers delivering consistent, reliable insights. Real-time visibilityIntegrated reporting through... --- - Published: 2026-01-20 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/services/sales-retail-execution/merchandising/ Merchandising drives sales at shelf. Our team combines national scale with local market expertise to ensure your products are in optimum selling condition and your brand's campaign gives shoppers a seamless experience. Let's talk Data-driven deployment Speed, scale, and national coverage Inhouse POS management Specialist channel teams Retail merchandising, planograms, and execution Activating in retail with speed, scale, flexibility, and coverage. Merchandising and retail execution are the backbone of in-store performance. Getting products retail-ready, keeping shelves stocked, and activating campaigns on time are all fundamental to driving sales, and they're often the first thing to fall apart when done poorly or treated as an afterthought. The reality is that most brands don't have the resources to cover every store, every week. CROSSMARK partners with brands and retailers to build the right deployment and activation plan for their business, whether that means tapping into our shared merchandising network with strong store relationships or building a dedicated field team with deeper category knowledge. Merchandising Making sure a product’s home site is well presented, clean, in-stock, ticketed, and set to the store planogram is the baseline. We go beyond that, designing data-driven call plans that are targeted, cost-effective, and aligned to your on-shelf availability strategy. Our merchandising services cover the full range of what happens at shelf and throughout the store:General merchandising and shelf managementStock replenishment and inventory managementEngaging with store staff and building relationshipsPromotional activations and campaign executionOff-location displays and secondary placementsCompliance auditing and stocktakingOver and above opportunities Where CROSSMARK stands apart... --- - Published: 2026-01-20 - Modified: 2026-06-06 - URL: https://www.crossmark.com.au/services/sales-retail-execution/ Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing planograms, we work as an extension of your team to challenge ideas, identify opportunities, and develop smarter strategies. Let's talk Key services Merchandising Field Sales & Account Management Bunnings VIS Strategy driving sales growth Framework built on all elements aligned to deliver revenue growth, market share gains, and category leadership. Coverage and presenceYour brand needs feet on the ground. Our field teams manage accounts, secure distribution, and build retailer relationships across channels. Compliance and availabilityTicketed, stocked, and in the right position to be seen and bought. We execute planograms, maintain on-shelf availability, and ensure range compliance. Activation and visibilityThis is where investment converts. Promotional execution, secondary displays, and new product launches that land with impact, not just intention. By the numbers A look at our business While numbers can’t paint a full picture, we’re proud of the accomplishments our team has achieved. CSAT Score 1 /10 Staff 1 + Managed Sales $ 1 bn Locations annually 1 k Make the most of our partnership We provide full-service expertise and bespoke end-to-end solutions for our clients. Brand Activation & Experience Bringing brands and products to life through amazing experiences Data & Technology Real-time visibility, reporting, and smarter decision-making E-commerce Drive growth on Amazon and improve profitability Latest news & insights View all Explore our case studies, articles, and downloads View all --- - Published: 2026-01-20 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/services/brand-activation-experience/ The best products still need help converting at the point of purchase. Brand ambassadors put your brand in front of shoppers at the moments that matter, whether that's a product demo in-store, a tasting event, a pop-up, or a retailer staff training session. Let's talk Key services Brand Ambassadors Experiential & Events Mystery Shopping Every step of the shopper journey Brand activation works where a shopper is in their decision-making. We deploy the right people, in the right place, for the right objective at every point in the journey. AwarenessGet your brand seen. Pop-ups, expos, public events, and experiential activations that reach shoppers before they're in buying mode, building familiarity and preference before they hit the shelf. Consideration and trialGive shoppers a reason to choose you. Demonstrations, tastings, and product experiences that build confidence. Retailer staff trained to understand your product and recommend it with conviction. PurchaseClose the sale. Assisted sales staff engaging directly to convert interest into a transaction. Retailer staff are trained and advocates of your products. By the numbers A look at our business While numbers can’t paint a full picture, we’re proud of the accomplishments our team has achieved. CSAT Score 1 /10 Brand Specialists 1 + Engagements annually 1 k+ Sentiment surveys 1 k+ Explore our other services We provide full-service expertise and bespoke end-to-end solutions for our clients. Sales & Retail Execution Field teams and account support that drive sales growth Data & Technology Real-time visibility, reporting, and smarter decision-making E-commerce Drive growth on... --- - Published: 2026-01-20 - Modified: 2026-06-12 - URL: https://www.crossmark.com.au/services/ We help brands and retailers grow Key capabilities Everything you need to grow your brand in retail, all under one roof. Sales & Retail Execution Brand Activation & Experience Data & Technology E-commerce Sales & Retail Execution Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing planograms, we work as an extension of your team to challenge ideas, identify opportunities, and develop smarter strategies. Merchandising Field Sales Bunnings VIS Learn more Brand Activation & Experience We create impactful brand activations and retail experiences that turn strategy into action – connecting brands with shoppers in moments that matter most. Brand Ambassadors Mystery Shopping Learn more Data & Technology Our data and technology solutions turn insight into action, equipping brands with the clarity to unlock efficiencies and accelerate growth. Live Reporting & BI Image Recognition SaaS & AI Tools Learn more E-commerce We optimise marketplace performance to improve search visibility, strengthen content and accelerate sales growth. Amazon Learn more Sales & Retail Execution Working alongside your sales team to support account growth and retail execution. From managing accounts in independent channels to implementing planograms, we work as an extension of your team to challenge ideas, identify opportunities, and develop smarter strategies. Merchandising Field Sales Bunnings VIS Learn more Brand Activation & Experience We create impactful brand activations and retail experiences that turn strategy into action - connecting brands with shoppers in moments that matter most. Brand Ambassadors Mystery Shopping Learn more... --- - Published: 2026-01-20 - Modified: 2026-06-06 - URL: https://www.crossmark.com.au/channels/liquor/ Navigating BWS, Dan Murphy's, Liquorland, and the independent trade requires more than a good team. It takes channel knowledge, strong retailer relationships, and the ability to execute across both on-premise and off-premise environments. Let's talk Locations 0 + Channel specialists 0 + Sales portfolio $ 0 m+ Winning in liquor takes more than good ranging The off-premise liquor channel is dominated by a small number of powerful banner groups, BWS, Dan Murphy's, Liquorland, where ranging is competitive, promotional compliance is closely monitored, and shelf presence is hard won and easily lost. Independent liquor retail remains a meaningful part of the channel too, where relationships and rep frequency often drive disproportionate results. What makes liquor distinct is the role promotional activity plays in driving volume. Secondary placements, seasonal displays, and price-point compliance are where the real sales are made. A brand can be ranged nationally and still underperform if the field execution isn't there at the right time. We work across the full off-premise channel, covering the nationals and the independent trade nationally. Relevant services Everything you need to win in liquor. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Field Sales Tastings See all services Case study Client name: Awesome headline with a powerful stat Sub-heading to the case studyBrief description about the story without giving away the ending so people want to learn more about it. Read the full case study Read the full case study Latest news & insights View all Explore... --- - Published: 2026-01-20 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/channels/fmcg/ With thousands of SKUs competing for shelf space across Coles, Woolworths, Independents, and P&C, execution consistency is everything. Getting it right takes deep retailer knowledge, a reliable national field team, and the technology to see what's happening in store the moment it matters. Let's talk Locations 0 + Channel specialists 0 + Activations per year 0 m+ One of the most fiercely competitive industries The $150 billion+ FMCG environment is defined by thin margins, constant promotional activity, and retailers with increasingly high compliance expectations. Shelf space is allocated on data, lost on poor execution, and won back slowly. With ranging decisions made centrally but implemented across thousands of stores by field teams, the gap between what's planned and what actually lands on shelf can be significant. New product launches, seasonal campaigns, and off-location activations all depend on a field team that shows up prepared, reports accurately, and adapts quickly when something isn't right. The brands that consistently outperform in this channel tend to have one thing in common: tight alignment between their sales strategy and their in-store execution. That's where we come in. We're a trusted partner to some of Australia's most recognised FMCG brands, with the scale, technology, and channel knowledge to deliver consistently. Relevant services Everything to drive sales growth in FMCG. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Field Sales & Account Management Amazon See all services Case study PepsiCo: How a must-win merchandising team replenished 425,000+ cartons a year... --- - Published: 2026-01-20 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/channels/consumer-electronics/ A high-consideration category where shoppers do their research online but often make their decision in-store. What happens on the floor, at the demo unit, and in that conversation with a rep matters more in consumer electronics than almost any other channel. Let's talk Stores 0 + Channel specialists 0 + Engagements per year 0 k+ In consumer electronics, the rep is part of the product experience The consumer electronics channel in Australia is concentrated across a small number of powerful retailers where promotional compliance is closely tracked and vendor advocates can meaningfully influence purchase decisions at the point of sale. Shoppers arrive informed and often undecided between a shortlist of brands, which means a knowledgeable rep on the floor at the right moment can genuinely swing the outcome. Demo unit compliance, ticketing accuracy, and the quality of that in-store conversation all contribute to how a brand performs in this channel. We support CE brands across all major retailers such as JB Hi-Fi, Harvey Norman, The Good Guys, Officeworks, and Bing Lee. Relevant services Everything to drive sales growth in CE. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising, POS, and Fixtures Management Brand Ambassadors Experiential Events See all services Case study DJI: How a retail training & advocacy program grew market share by 20% Why the biggest barrier to selling a world-class product was the person standing behind the counterDJI arrived in Australian retail with exceptional products and a brand already dominant globally. The... --- - Published: 2026-01-20 - Modified: 2026-06-06 - URL: https://www.crossmark.com.au/channels/pharmacy/ The pharmacy channel has evolved significantly. Ranging is more competitive, promotional compliance is more closely tracked, and the growing health and wellness category means more brands are vying for the same shelf space and shopper attention. Execution in this environment requires more than a standard field team. Let's talk Locations 0 + Channel specialists 0 + Years experience 0 + Pharmacy retail runs on education and compliance. The pharmacy channel in Australia sits across a small number of powerful national corporate banners alongside community pharmacy that still represents meaningful volume. Ranging is competitive, promotional compliance is closely tracked, and the growing health and wellness category means more brands are competing for the same shelf space. What makes pharmacy distinct is the trust shoppers bring to the environment. They're making considered health and beauty decisions, which means how a product is presented and understood by store staff carries more weight than in most retail channels. Brands that get the execution right consistently tend to build lasting share. We support health, wellness, and personal care brands across the majors Chemist Warehouse, Priceline, Terry White, and independent & community pharmacy nationally. Relevant services Everything to drive sales growth in pharmacy. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Field Sales Amazon See all services Case study Client name: Awesome headline with a powerful stat Sub-heading to the case studyBrief description about the story without giving away the ending so people want to learn more about it. Read... --- - Published: 2026-01-20 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/channels/mass-specialty/ From mass discount to premium department store, this channel spans some of the most diverse retail environments in Australia. Brands operating across it need coverage, consistency, and the flexibility to adapt to retailers with very different trading terms, compliance requirements, and shopper expectations. Let's talk Locations 0 + Channel specialists 0 + Large National Banners 0 + A broad channel that rewards showing up The mass and specialty channel in Australia spans a wide range of retail environments, from the high-volume discount end, Kmart, Big W, and The Reject Shop, through to specialty retailers like Supercheap, Spotlight, Anaconda and department stores like David Jones and Myer. Each operates differently, with its own expectations, compliance requirements, and shoppers. For brands, that breadth creates real operational complexity. Unlike grocery or liquor, where a handful of banners account for most of the market, mass and specialty have a longer tail. Getting consistent execution across it requires a field team with genuine reach and the systems to manage compliance at scale. Brands that let standards slip on lower-priority doors often find those doors matter more than expected when a promotional window opens. We cover the mass and specialty channel nationally, supporting brands across merchandising, brand activation, and planograms across the full retailer mix. Relevant services Driving sales growth in mass & specialty. Beyond these, we support with POS printing and distribution, image recognition, and more. Merchandising Brand Ambassadors Amazon See all services Case study Client name: Awesome headline with a powerful stat Sub-heading to... --- - Published: 2026-01-20 - Modified: 2026-06-05 - URL: https://www.crossmark.com.au/channels/hardware/ The hardware channel in Australia is dominated by a small number of large-format retailers, with Bunnings leading the market and Mitre 10 and Total Tools serving significant trade and specialty segments. Each has its own compliance expectations, shopper profile, and operational requirements. Getting execution right across all of them takes genuine channel knowledge and national field coverage. Let's talk Locations 0 + Channel specialists 0 + SKUs managed 0 s A high-involvement category where in-store execution drives outcomes The hardware channel is unlike most retail environments. Shoppers tend to be project-driven and engaged, often spending significant time in-store comparing options across a category where product knowledge, demonstration, and accurate ticketing all influence the final decision. The stakes for in-store execution are correspondingly high. Bunnings dominates the channel by volume, but Mitre 10's independent network and specialty retailers like Total Tools serve distinct shopper missions and require a different approach. Trade customers, in particular, have higher product knowledge and lower tolerance for poor shelf standards or out-of-stock situations. Brands that maintain consistent execution across the full hardware network tend to outperform those that focus only on the biggest doors. We support hardware brands across the full channel, from large-format national coverage through to independent trade retailers, with merchandising, field sales, and dedicated vendor in-store programs. Relevant services Everything to drive sales growth in hardware. Beyond these, we support with POS printing and distribution, image recognition, and more. Bunnings VIS & Merchandising Brand Ambassadors Amazon See all services Case study Pelican: How... --- - Published: 2026-01-19 - Modified: 2026-06-08 - URL: https://www.crossmark.com.au/channels/ Driving growth with deep channel expertise Specialist channels We help brands connect with shoppers by driving sales growth through faster, smarter field solutions. FMCG Pharmacy Mass & Speciality Consumer Electronics Liquor Hardware Want to explore capabilities instead? Learn more our services Beyond retail We go where the opportunity is We specialise in building great teams and implementing systems, processes, and structures to deliver objectives and drive growth. A client-centric approach underpins bespoke solutions that are designed for your specific business and needs. Understanding your strategy, objectives, and ambitionsData-driven modelling and solution developmentDesign & implement best-practice systems, processes, and methodologies. Full business support including our specialists in talent acquisition, operations, IT, AI, and BI. Large-scale experiential program activating in local Australian communities and events Automotive sales team driving growth in the independent mechanics and auto shops Food health & safety compliance teams in QSR Large-scale experiential program activating in local Australian communities and events Automotive sales team driving growth in the independent mechanics and auto shops Food health & safety compliance teams in QSR Latest news & insights View all Explore our case studies, articles, and downloads View all --- - Published: 2026-01-17 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/ Case studies, news & insights, and resources - everything you need to stay ahead. Search Case Study News & Insights View All AI Brand Ambassadors Bunnings VIS Consumer Electronics Data & Technology E-commerce FMCG Hardware Merchandising Mystery Shopping --- - Published: 2026-01-06 - Modified: 2026-05-29 - URL: https://www.crossmark.com.au/about-us/ Built for retail. Built for growth. We help brands connect with shoppers by driving sales growth through faster, smarter field teams. Nice to meet you We're CROSSMARK Australia We help brands grow in Australian retail. From getting products on shelf to creating memorable shopper experiences, our teams work across the country every day connecting brands with the people who buy them. We combine smart strategy, channel expertise, and proprietary technology to deliver programs that drive sales growth. At scale, across every major retailer and every significant retail channel in Australia. Combining global perspective with local expertiseAs part of the DKSH global network, we tap into world-class expertise & insights, specialist businesses, and regional capabilities. Market worldwide 0 + Staff worldwide 0 K+ What sets us apart We've built something worth being proud of. Award-winning AgencyRecognised for excellence in shopper marketing and in-store execution across our client programs. Award-winning TechnologyAwarded for our proprietary Storetrack CRM and the way data and technology power sales growth in field. Award-winning WorkplaceRecognised for how we attract, develop, and support a large, national workforce with such a variety of roles and skills. Carbon-offset KMsFirst & only agency in Australia to carbon-offset all KMs, as well as green office & warehouse initiatives and tree planting Great Place To WorkIndependently verified through direct feedback from our people since 2021. A culture worth staying for. 0% Gender Pay GapWe've achieved gender pay parity across our business and publish our results openly. Equal work, equal pay. Our commitments Our REACH... --- - Published: 2025-12-26 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/contact/ Get in touch We'd love to hear from you whether you're looking to grow your brand in retail, explore a partnership, or are interested in joining the team. Contact us Let's talk about your goals Need to send us an attachment? New BusinessGet in touch with our friendly team. Pat. Servat@crossmark. com. au CareersSee our Careers page for current opportunities or reach out. Careers@crossmark. com. au General EnquiriesFor anything else. Hello@crossmark. com. au(02) 9439 1233 Our locations Sydney OfficeLevel 8/321 Kent StreetSydney, NSW 2000, Australia +61 2 9439 1233 MelbourneLevel 6/80 Dorcas StreetSouthbank, VIC 3006, Australia +61 3 9819 8400 National Warehouse7B Sepia Rd, Kemps Creek NSW 2178, Australia +61 2 9439 1233 --- - Published: 2025-12-15 - Modified: 2026-07-09 - URL: https://www.crossmark.com.au/ Driving sales growth for ambitious brands and retailers Learn more Nice to meet you Data-led growth solutions, powered by people Your business deserves a partner as invested in growth as you are. CROSSMARK combines retail expertise, data, and technology to design field marketing programs that deliver sales growth you can actually measure. As Australia's market leader in field sales and marketing, we work across retail, experiential, events, and commercial environments, activating field sales, retail merchandising, and brand activation strategies across more than 25,000 store visits a week. Retail data analytics and business intelligence sit behind everything we execute. Our proprietary tools, including image recognition and live BI dashboards, help our teams and our clients make better decisions, faster. Programs are built on the right data infrastructure from day one and improve on the back of it. We've been delivering retail merchandising services and field marketing solutions for more than 35 years across every major Australian retailer. That depth of experience means our field teams already have the store relationships, channel knowledge, and operational rhythms that take years to build from scratch. Sales & Retail Execution Merchandising Field Sales Bunnings VIS Merchandising Field Sales Bunnings VIS Brand Activation & Experience Brand Ambassadors Mystery Shopping Brand Ambassadors Mystery Shopping Data & Technology Live Reporting & BI Image Recognition SaaS & AI Tools Live Reporting & BI Image Recognition SaaS & AI Tools E-commerce Amazon Amazon Specialist channels Experts to understand the channel, design the right strategy, and leverage experience and existing relationships.... --- - Published: 2025-12-15 - Modified: 2026-05-07 - URL: https://www.crossmark.com.au/privacy-policy/ CROSSMARK Australia Pty Ltd.  Last updated March 2026. 1. About this policy This privacy policy explains how CROSSMARK Australia Pty Ltd (ABN 38 111 971 021) (we, us, our) collects, uses, discloses and stores personal information through our website at crossmark. com. au (Site). We are bound by the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs). This policy is intended to satisfy our obligations under APP 1. 2. What personal information we collect The types of personal information we may collect through our Site include: your name, email address, phone number and mailing address, where you provide these to us through a contact form, survey or other enquiry information about your interactions with our Site, including your IP address, browser type, pages visited and referring URLs any other personal information you choose to provide when corresponding with us We do not collect sensitive information (such as health, racial or ethnic origin, or political opinions) through our Site. 3. How we collect personal information We collect personal information directly from you when you: submit an enquiry or contact form on our Site subscribe to a newsletter or other communications respond to an online survey correspond with us by email or through our Site We also collect non-identifying information automatically through cookies and similar technologies when you browse our Site. See section 7 below for more detail. 4. Why we collect and how we use personal information We collect and use your personal information for the following... --- --- ## Posts - Published: 2026-08-31 - Modified: 2026-09-01 - URL: https://www.crossmark.com.au/news-insights/how-distroi-helps-sales-and-field-teams-prioritise-the-distribution-gaps-worth-chasing/ - Categories: News & Insights - Tags: Data & Technology, FMCG, Independent Grocery Not all distribution gaps are created equal. Independents are one of the most expensive channels in the world to service, and the hardest to see into. Thousands of stores. Different ranging in every one. Inconsistent call cycles, and plenty of stores that only see a rep every few weeks, or even months. Every hour you put into the channel costs money. Compared to major grocery retailers, independents are a genuine data blind spot. Even a simple question like "is my product ranged in this store? " can be impossible to answer without physically sending someone in store to check. That makes deciding where to send your field team, and what they should focus on when they get there, incredibly important. A busy field team isn't necessarily an effective one. Field resource is never unlimited, particularly in independents. The answer can’t simply be to visit more stores or spend more hours in the channel. It's to put reps into the stores where they can make the biggest difference, and give them something useful to act on once they're there. Consider the same SKU missing from two different stores. One is a small, low-turnover store. The other is a high-volume store with significantly greater sales potential. Those distribution gaps might look identical on a report. Commercially, they’re anything but. A gap isn't an opportunity until you know what it's worth A distribution gap on a SKU in a small, low-turnover store clearly isn't worth the same as the identical gap in a... --- > I’ve seen brilliant in-house teams and terrible ones. I’ve seen brilliant and terrible outsourced models. The key factor was never ownership, it was capability. - Published: 2026-08-20 - Modified: 2026-08-20 - URL: https://www.crossmark.com.au/news-insights/in-house-or-outsource-youre-asking-the-wrong-question/ - Categories: News & Insights - Tags: Thought Leadership I’ve seen brilliant in-house teams and terrible ones. I’ve seen brilliant outsourced models and terrible ones. The key factor was never ownership, it was capability. The honest answer to "should we build our own field team? " is almost always "it depends. "That's not a cop-out. The right answer genuinely turns on a handful of variables specific to yourbusiness, and most of the advice you'll get on the question comes from someone with skin inthe game. Ask an outsourced agency and you'll find, remarkably, that the answer is precisely the thingthey happen to sell. Ask the internal team and the right solution is often the one that expandstheir headcount, remit, budget and scope. Neither is being dishonest exactly. People genuinelybelieve in the model they're closest to. However it does mean that most reviews of this questionare conducted by someone invested in a particular outcome and conducted while ignoring someof the harder variables that don't fit neatly on a spreadsheet. So let's try answer the question properly. Not to land on a universal answer (there isn't one), butto set out what should actually be considered and to be honest about the costs on both sidesthat usually get left out. The true cost of an in-house team The case for in-house usually starts with a cost comparison. Take the outsourced rate, strip outthe agency margin, and the maths appears to favour building your own. On a spreadsheet, in-house can look cheaper. The problem is the spreadsheet rarely includes what it actually costs... --- - Published: 2026-07-22 - Modified: 2026-08-03 - URL: https://www.crossmark.com.au/news-insights/the-hidden-pl-cost-of-cheap-field-execution/ - Categories: News & Insights - Tags: Merchandising Field execution isn't a cost to be minimised. It's a revenue capability to be invested in. The businesses that treat it as the former tend to find out what it was worth when they no longer have it. Most FMCG businesses have been here in the last few years. Cost pressure hits, field execution is a large visible line item. Cheaper provider makes a credible pitch and a decision to switch gets made. Twelve months later, the savings haven’t materialised but a number of other things have, things that never made it into the original cost modelling. This isn't a criticism of procurement doing its job. Scrutinising field costs is entirely legitimate and in a lot of cases well overdue. The problem isn't the question being asked. It's the framework being used to answer it. When the evaluation begins and ends at the hourly rates or unit costs then a significant portion of the true commercial cost of field execution is simply ignored. The rate card conversation where nobody wins Rate card negotiations feel straightforward. Provider A charges more than Provider B. Provider B demonstrates its capability (often in a presentation supported by some friendly references). Procurement has met their cost reduction targets, the saving is locked in, business case is approved and the transition begins. What rarely features in the process is a business case model of downstream commercial consequences. Not because people aren't smart enough to build one but because often the data to build it isn't sitting... --- - Published: 2026-06-17 - Modified: 2026-07-22 - URL: https://www.crossmark.com.au/news-insights/winter-is-coming-latest-grocery-catalogue-insights/ - Categories: News & Insights - Tags: Data & Technology, FMCG It feels as though the catalogues have turned before the weather. This edition we're reading the season in the promotional data; chocolate down to a dollar, the wellness aisle bracing for cold-and-flu season and an interesting drinks disparity across Coles & Woolworths. 1. Vitamin season begins With winter approaching, the wellness aisle made an appearance. Blackmores and Swisse combined for 55 promotional slots in May - the most they have ever recorded. The most telling deal: Blackmores Omega Triple Super Strength fish oil ran at $42. 50, down from $85. 00, at both retailers during the month. However, if you want to know the real signal that Winter is coming, look no furtherthan Soup and medicinal that has grown 5-11-fold from March catalogue volume: 2. Cadbury steals the show with deepest discounts Who knew you could still buy anything for $1 in this economy? Cadbury was May's most-promoted brand by a clear margin - 43 catalogueappearances across the two majors, and it also delivered the deepest genuinediscount of the month. Woolworths dropped Cadbury Medium Bars from $3 to$1 - a 67% cut and the sharpest price on any branded line in May. Colesanswered the same week at $1. 25 (58% off), with its Fight MND charity bar at thesame price point. Further up the price ladder the two matched each other exactly on Cadbury Roses at $9, down from $20. Perhaps the chocolate companies are finally feeling the impact of the 60% reduction in the price of Cocoa from the... --- - Published: 2026-06-15 - Modified: 2026-08-04 - URL: https://www.crossmark.com.au/news-insights/your-field-teams-real-job-isnt-compliance/ - Categories: News & Insights - Tags: FMCG Compliance matters. A shelf that's wrong needs to be fixed. A planogram that's drifting needs to be corrected. An OSA problem needs to be resolved. None of that is optional and none of it is being argued away here. But compliance is the table stakes. It's the entry requirement for a field team, not the win. A team that achieves perfect compliance and nothing else has done the minimum the retailer expects not what the brand is paying for. The reps who move the needle aren't the ones with the highest visit scores. They're the ones who walked into a store with an objective, had a conversation that mattered, and left something better than they found. If a call isn't influencing sales, what is it really there for? When I first started in field marketing, reps recorded store visits on paper and posted the results back. Call cards, handwritten notes, compliance sheets filled out in the car park before driving to the next store. At the end of the week they went into the post. Somewhere in an office, someone collated them and data-entered them into a spreadsheet. By the time the information reached anyone who could act on it, it was already too old to be meaningful. The industry looked at that problem and decided the answer was speed. Phone in at the end of the day to a data entry team. Then mobile devices. Then apps. Then platforms with real-time dashboards, image recognition, geo-tagged visit verification and automated... --- - Published: 2026-05-29 - Modified: 2026-05-29 - URL: https://www.crossmark.com.au/news-insights/ive-got-a-dashboard-but-why-is-my-execution-not-improving/ - Categories: News & Insights - Tags: Data & Technology FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been flatter. That's not a coincidence; it's a structural problem. The more data we are able to collect (and tech is accelerating this at a rate of knots) the more dashboards get created, the more metrics get added to scorecards, more detailed store-specific reporting - but still execution is flat. Investment is made in time and resource to create greater visibility of the retail landscape. Data isn't the problem; it's what is then done with it that creates the issue. Data without direction is noise Often much of the data collected fails to drive action for a number of reasons. Too much of it so the intention is lost, wrong cadence so it's not timely, no ownership of an outcome, no feedback loop back to the field, flags that can't be acted on, OSA alerts days late or buried in a weekly report. Quite often data is collected because someone thinks it would be interesting rather than because it generates an actionable outcome. Visibility and execution are not the same thing Visibility - what you can see in a store - is one thing. Execution - what you can influence in-store - is something different. The gap between the two is the distance between data and behaviour. Lots of variables can create this gap: capacity constraints, unclear prioritisation, lack of accountability, and field teams focused on collection of data rather than... --- - Published: 2026-05-07 - Modified: 2026-05-17 - URL: https://www.crossmark.com.au/news-insights/ai-vs-smart-consumer-electronics-labels/ - Categories: News & Insights - Tags: Consumer Electronics 'Smart' and 'AI' are two of the most visible examples with both appearing across CE retailer catalogues. Both can describe real functionality. Both can also be stretched into shorthand when brands are trying to simplify a more complicated product story - but they are not doing the same job. This is based on CROSSMARK analysis of catalogue data from physical retailers. We compared the presence of 'Smart' and 'AI' labelling across product categories, brands, and price. The aim was to understand how these terms are being used in-market to shape shopper perception, pricing, and brand positioning. The analysis should be read as a retail and positioning view from the outside as surely there are nuances as to the decisions these brands have made whether voluntarily or not. This is what the shopper sees in catalogues, on shelf, and in product comparison moments. That matters in CE because the purchase journey is rarely linear. Australian shoppers increasingly move between online research, retailer websites, catalogues, stores and mobile comparison before making a decision. Google and Kantar research found that 88% of Australian retail sales take place in-store, but only 12% of those in-store sales had no digital influence. The same research found that 70% of Australians use their phone for something purchase-related while they are still standing in the store. In CE, that makes language work hard. A label has to be clear enough for a catalogue, credible enough for a product page and practical enough for a rep to explain at... --- - Published: 2026-05-04 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/what-pharmacy-retail-can-learn-from-fmcg/ - Categories: News & Insights - Tags: Pharmacy The way Australians shop for health, wellness, beauty and personal care has moved on, and the retail side of the channel has moved with it. This article is focused on that retail side of pharmacy with front-of-shop categories, supplier activity, shopper behaviour, promotional execution, and the commercial levers that influence performance. Community pharmacy also plays a critical healthcare and primary care role, and that responsibility remains central to the sector. The point here is that pharmacy now operates as both a trusted health destination and a highly competitive retail environment. The old model was relatively simple - scripts at the back, personal care at the front, and strong local relationships holding much of it together. Those fundamentals still matter. They now sit inside a more sophisticated market. Chemist Warehouse strengthened its position early last year, creating a bigger, more integrated pharmacy and wholesale ecosystem. At the same time groups such as Priceline, TWCM, Amcal, and independent pharmacy networks are sharpening their propositions in different ways. Some are leaning into price and scale. Others are building around advice, services, beauty, convenience, loyalty or local community connection. The result is a channel that behaves far more like modern FMCG retail than traditional pharmacy retail. For suppliers, that changes the game. Pharmacy is also a retail channel Getting ranged is important, but it is only the start. The real battle is what happens after the ranging decision - whether the product is on shelf, whether the ticket is right, whether the promotion is... --- - Published: 2025-12-17 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/how-the-retail-experience-will-change-in-2026/ - Categories: News & Insights - Tags: General Australian shoppers are heading into 2026 with a sharper sense of what is worth their money. Cost-of-living pressure has not stopped people shopping, but it has changed how they make decisions. A trip to the store now carries a higher bar. Shoppers are comparing more, questioning more and looking for clearer reasons to buy. Price matters, but so does confidence: confidence that the product is right, the offer is fair and the trip was worth the time. That puts more pressure on the store experience. Physical retail still gives shoppers something online cannot fully replicate. They can see the product, compare options, ask questions, try something new and make a decision on the spot. In 2026, those moments will need to be easier, clearer and better executed. AI will influence the trip before shoppers reach the store AI will play a larger role in retail, but much of it will sit in the background. More shoppers will use AI-enabled search, recommendations, shopping lists, comparison tools and personalised content before they enter a store. In some cases, the store will no longer be the starting point for the decision. It will be where the shopper checks whether the choice they have already formed still makes sense. That changes what the shelf needs to do. If a shopper has seen a product recommended online, they expect to find it quickly. If they have compared features, prices or reviews before arriving, the in-store message needs to reinforce what they already know. If the... --- - Published: 2025-10-30 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/ai-in-action-how-crossmarks-ai-capability-is-evolving/ - Categories: News & Insights - Tags: Data & Technology About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future of field marketing. Back then AI felt new, exciting and more than little experimental. Fast forward to today and just like in so many areas of our lives AI is no longer just a concept we’re exploring. It’s getting embedded across our operations to help drive better outcomes for our clients every single day. Here’s a look at what’s changed since our last blog on AI. Instant support for field teams - AI chatbots as “always-on managers” One of the most powerful shifts has been our move to roll out AI chatbots embedded in our latest version of Storetrack to support our field teams in real time. Whether it’s answering a quick employment question, coaching through a tricky sales objection, or even providing tailored recommendations on the spot, the tech acts like having a manager alongside our field teams on every call. It’s fast, practical and helping our people perform with more confidence and consistency. Real-time visit coaching We’ve moved beyond static playbooks. AI can now actively supporting visits in real time, giving reps live guidance as they engage in store. Imagine a coach whispering in your ear, reinforcing the right behaviours, or suggesting the best response to an objection, reminding you of tasks / actions. No longer just wishful thinking but actually in testing right now. The result is sharper execution, better equipped field teams and stronger outcomes for... --- - Published: 2025-09-29 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/crossmark-pensa-bringing-vision-ai-to-aussie-retail/ - Categories: News & Insights - Tags: Data & Technology Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS market with a team that knows retail execution inside and out - Mark Abernathy, Chief Commercial Officer, Pensa Systems If you want to know what’s really happening on shelf, you’ve got two options: Camp out in a store all day. Let AI do the heavy lifting. At CROSSMARK, we’ve always believed in smarter ways to see retail reality and that’s why we’ve exclusively teamed up with Pensa Systems and their cutting edge technology in Vision AI for shelf intelligence. Together, we’re rolling out AI-driven shelf planning and execution across Australia. How it works Pensa is an image recognition software that uses computer vision and advanced analytics to capture real-time shelf data in retail stores. With Pensa, simply walking an aisle while filming it captures a complete picture of every product on the shelf - availability, placement and performance in 3 steps: Video on smart phone visually captures the shelf in seconds AI identifies items on the shelf and how the shelf is organised and stocked Pensa digitally reconstructs the aisle and analyses aisle problems and priority actions Why this matters for our clients Most image recognition systems in market today are... well, clunky. They can be slow and expensive to collect data, disruptive in stores and still leave you scratching your head about what’s actually happening. Pensa’s tech flips that on its head. It’s powerful but easy to use, no... --- - Published: 2025-06-26 - Modified: 2026-05-12 - URL: https://www.crossmark.com.au/news-insights/how-data-centric-is-your-field-reporting-in-2025/ - Categories: News & Insights - Tags: Data & Technology The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data, in real time, and using it to make decisions that their competitors are still making on instinct. I've chosen to re-write a similar article I wrote for the Australian Retailer in 2021 because my team and I, somehow, continue to see the same issues in the businesses we talk to. This issue doesn't discriminate - small companies, large companies, new companies, and old - in slowing down the gears of field strategy and operations. We've even recently learnt of a channel leader using Excel for their internal field reporting. If you are not getting this foundational level of field reporting, it's time to go to market. Field reporting has become one of the most significant differentiators in retail execution. Whether a brand runs its own internal field team or works with an outsourced agency, the quality of the data being captured in stores, and what happens with it once it is collected, determines whether a field investment generates meaningful commercial returns or simply produces activity without accountability. There is no excuse for operating on incomplete or delayed field data in today's era. The technology exists to deliver real-time, store-level visibility across a national footprint. The question for many brands is whether they are demanding it from their current field arrangements. 1. Data transparency Effective field reporting starts with a live and transparent view of national performance. Every store visit, every... --- - Published: 2024-09-26 - Modified: 2026-05-06 - URL: https://www.crossmark.com.au/news-insights/storetrack-a-game-changer-for-hoop-nz-and-its-clients/ - Categories: News & Insights - Tags: Data & Technology “It’s been a game changer for how we approach our field management and reporting. We are already seeing some major improvements in how we go to market and drive an even better delivery for our clients, we could not be happier about partnering with Crossmark and Storetrack. ” Gavin Nixon - Director / Owner, Hoop NZ Retail is famously fast paced, and changes happen rapidly. Keeping up with these changes and adapting to the new normal is key for 3rdparty agencies to stay relevant and add value for client partners. This is where Storetrack, a proprietary sales force automation tool developed by Crossmark, comes into play. Launched over 15 years ago as a field management tool, Storetrack has undergone significant evolution over the past decade, transforming from a simple tool into a comprehensive SaaS platform covering all aspects of managing sales, merchandising and training teams across multiple channels and geographies. Today, it serves as a backbone for sales force management and reporting for clients across more than a dozen countries. Recently, Crossmark partnered with Hoop NZ, New Zealand's leading retail merchandising business, to deploy Storetrack across all of their field operations. The evolution of Storetrack Storetrack's journey began over a decade and a half ago with a simple objective: to streamline and enhance field sales and merchandising activities while making it easier to manage a remote field force. What started to solve an immediate need that off-the-shelf products could not do, has morphed into something that could not have been... --- - Published: 2024-06-06 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/embracing-ai-transforming-field-marketing-in-retail/ - Categories: News & Insights - Tags: AI, Data & Technology At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our plans on leveraging the ongoing revolution in AI. In the fast-paced world of consumer retail, staying ahead of the competition has always required more than just good people, an eye for detail and a passion for service (although those are still pretty fundamental). It also requires the ability to leverage the best of the current day's technology. I’ve been in the industry long enough to see developments like smartphones and 3g, then 4g now 5g internet coverage revolutionise how things are done in store by retail reps. No more sending out large paper based audit forms for people to fill in (yes, I am that old), send back and then get manually data entered... ... . . Unilever Laundry Audits! At least three people out there will read that and groan with recognition... Unless you’ve been living under a rock you’ll know that there’s only one major technology talking point at the moment, artificial intelligence (AI). Depending on where you get your news, opinions range from AI will bring on a technological golden age revolutionising everything to all our benefit or lead to the wholesale destruction of the human race in a way not dissimilar to the Terminator franchise... . . or something in between. At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our plans on leveraging the ongoing... --- - Published: 2022-12-30 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/the-rise-of-the-health-conscious-consumer-australian-supermarkets-step-up-to-influence-healthy-choices/ - Categories: News & Insights - Tags: General From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing. In the UK, the government is shaking up the food and beverage industry with the introduction ofnew legislationin October 2022 that places promotional restrictions on HFSS foods. The purpose behind the decision is to reduce obesity levels across the UK with the long-term goal of shaping children’s food preferences. This new legislation will have major ramifications for retailers and food manufacturers who produce and sell these products, as they are now banned from certain placement in stores, including the end of the aisle, locations outside their usual shelf area, and around the checkout. From 2023, they also won’t be able to conduct in-store volume sales promotions, a decision that was delayed due to the current rise in the cost of living. While this drastic move by the UK government hasn’t yet impacted Australia, our country does have a serious obesity problem. About14 million Australiansare living with obesity - two in every three adults and one in four children. However, the Australian government is taking steps to reduce obesity with itsNational Obesity Strategy, an ambitious 10-year framework designed to create systemic change. To achieve its goal, the report proposes several measures, including stricter rules regarding HFSS advertising on television, sports and major sporting events, and in supermarkets. If the recommendations are implemented, this would mean reduced exposure to unhealthy food and drink marketing, promotion, and sponsorship... --- - Published: 2022-11-28 - Modified: 2026-05-06 - URL: https://www.crossmark.com.au/news-insights/what-retailers-can-learn-from-tiktok-to-prepare-for-the-metaverse/ - Categories: News & Insights - Tags: Data & Technology, Insights While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve. The metaverse is gaining momentum across the world, ushering in a new era of digital connectivity that will ultimately include a different web network with 3D virtual worlds. According to Bloomberg, the metaverse will capture $800 billion in market share by 2024 as it converges at the intersection of ecommerce, social commerce, gaming, web 3. 0 and the creator economy while a wave of new digital platforms will see consumers and businesses trading virtually. Conceptually, the metaverse has been around for some time but only recently have brands and retailers started experimenting with virtual selling technologies. Virtual selling experiences are starting to take shape using augmented reality (AR), artificial intelligence (AI) and blockchain trading functions such as non-fungible tokens (NFTs). For brands like Nike, who launched Nikeland, a metaverse-like environment built within gaming platform Roblox, it was an opportunity to elevate their brand offering with highly immersive 3D shopping experiences to give customers a taste for designing and purchasing virtual branded Nike merchandise including sneakers and apparel. Brands are also starting to collaborate together in the metaverse, with the first Metaverse Fashion Week launching in March. The 3D virtual event was hosted on Decentraland and was an opportunity for consumers to engage virtually with a number of mainstream fashion brands... --- - Published: 2022-09-27 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/how-to-improve-mystery-shop-scores/ - Categories: News & Insights - Tags: Mystery Shopping Mystery shopping remains one of the most powerful tools available to retailers seeking an honest, ground-level view of customer experience. When programmes are designed with precision and purpose, the insights they generate can fundamentally shift how a business performs on the shop floor. Retail competition in Australia has never been more intense. With consumers increasingly willing to share poor experiences publicly and switch brands after a single underwhelming visit, the pressure on in-store teams to deliver consistently is immense. A well-run mystery shopping programme gives brands and retailers a clear, unbiased picture of exactly what customers encounter at the point of purchase. But not all mystery shopping programmes are created equal. The difference between a programme that drives meaningful change and one that simply generates a spreadsheet of scores often comes down to how it is designed and executed. Focus on one service element at a time Attempting to measure everything at once is one of the most common mistakes in mystery shopping design. When shoppers are asked to assess dozens of criteria simultaneously, the resulting data can be difficult to interpret and even harder to act on. A more effective approach is to isolate specific service elements, whether that is product knowledge, greeting behaviour, checkout efficiency, or promotional compliance, and assess each one with depth and rigour. Keeping assignments focused also makes the shopper's task more achievable and reduces the risk of inconsistent reporting. Clear, simple briefs produce cleaner data. Design assignments around what customers actually care about The... --- - Published: 2022-05-06 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/ensuring-your-field-marketing-is-driving-sales-after-a-period-of-disruption/ - Categories: News & Insights - Tags: General Brands that treat field marketing as a box-ticking exercise will always underperform those that treat it as a precision sales instrument. The difference shows up in revenue rather than merely compliance reports. Across Australian retail, the gap between brands that execute brilliantly in-store and those that merely show up continues to widen. The fundamentals of shelf presence, promotional compliance, and stock availability have not changed, but the tools, data, and expectations around them have shifted considerably. Field marketing programmes that are not keeping pace are quietly haemorrhaging sales opportunity. For brands working with outsourced field teams, the question is not simply whether the work is being done. The question is whether it is being done in a way that drives measurable commercial outcomes. Speed to market remains the single biggest lever Every day a promotional display is not up, every hour a product sits in a back room rather than on-shelf, represents lost revenue. In high-velocity categories like grocery and convenience, these gaps compound quickly. Brands that consistently achieve first-day-of-promotion compliance across their store network generate materially better returns than those that treat rollout as a gradual process. A capable field agency should be structured to hit the ground running from day one, with the rostering, routing, and briefing systems in place to activate nationally at pace. Data-driven deployment separates good from great Blanket coverage strategies are giving way to intelligence-led deployment. Rather than sending field staff to every store on a fixed rotation, leading programmes use sales data, compliance... --- - Published: 2022-03-23 - Modified: 2026-05-12 - URL: https://www.crossmark.com.au/news-insights/building-a-business-case-for-growth-and-distribution/ - Categories: News & Insights - Tags: Field Sales, FMCG, Liquor When brands assess field sales investment against what they currently sell rather than what they could sell, they build a ceiling into their own growth strategy before they have even started. Field sales in independent retail channels remains one of the highest-return investments available to FMCG brands, but only when the commercial case is built correctly. Too often, brands approach the decision with a cost-to-serve mindset, calculating what it costs to maintain existing distribution rather than modelling what disciplined field investment could actually unlock. The distinction matters enormously. A brand with 40 per cent distribution in independent grocery is not asking whether it can afford to service the stores it already supplies. It is asking whether it can afford not to pursue the 60 per cent it is missing. The cost of growth versus the cost to serve Cost-to-serve analysis is useful for understanding the economics of existing business. It is a poor framework for evaluating growth investment. When a product is in the growth phase of its lifecycle, the relevant question is what incremental revenue a well-executed distribution drive would generate, and whether the margin captured over a reasonable payback period justifies the investment. Patricio Servat, Business Development Manager at CROSSMARK Australia, puts it plainly: brands that benchmark their field sales spend against current revenue will always underinvest in distribution, because the numerator in their calculation never includes the sales they have not yet made. What a strong field sales agency actually delivers Not all field sales agencies operate... --- - Published: 2022-02-15 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/leveraging-our-ecommerce-logistics-capabilities-to-help-clients-grow-online/ - Categories: News & Insights - Tags: E-commerce Australian consumers are now shopping across more channels than ever before, and the brands that win are those that show up consistently, correctly, and compellingly at every digital touchpoint their customers use. Online retail in Australia has undergone a fundamental structural shift. What began as a supplementary channel has become central to how Australian consumers discover, evaluate, and purchase products across almost every category. According to the Australian Retailers Association, online now accounts for a significant and growing share of total retail sales, and the trajectory shows no sign of reversing. For brands, this shift creates both significant opportunity and operational complexity. Getting listed on a major marketplace is one thing. Managing presence, content, inventory, and fulfilment across multiple platforms simultaneously, while maintaining the consistency that drives conversion, is a substantially more demanding task. The marketplace opportunity in Australia Australia's online marketplace landscape has expanded considerably in recent years. Amazon Australia has grown its product range and fulfilment capability significantly since entering the market, while eBay continues to hold a dominant position as the country's largest third-party marketplace. Catch, MyDeal, and Kogan each serve distinct customer segments, and the major grocery retailers have built out their own digital platforms with increasing sophistication. For brands, the opportunity to reach consumers across this ecosystem is genuine. But the management overhead of maintaining accurate product listings, competitive pricing, current imagery, and responsive inventory levels across all of these platforms simultaneously is beyond the capacity of most internal teams. Content quality drives conversion On... --- - Published: 2021-11-03 - Modified: 2026-05-12 - URL: https://www.crossmark.com.au/news-insights/keys-to-planning-a-successful-black-friday-sales-campaign/ - Categories: News & Insights - Tags: Brand Ambassadors, Consumer Electronics, General, Mass & Specialty, Merchandising Black Friday has become Australia's most significant retail sales event, and the brands that treat it as a strategic campaign rather than a discount exercise consistently outperform those that simply mark down and hope for the best. In the space of a few years, Black Friday has grown from a largely American phenomenon into the single biggest retail moment on the Australian calendar, surpassing Boxing Day in both consumer awareness and sales volume. For brands and retailers, it represents a concentrated window of high purchase intent that rewards preparation and punishes those who underestimate its complexity. The difference between a successful Black Friday campaign and a missed opportunity almost always comes down to planning. Here are the key considerations for brands looking to maximise performance across the full sales period. Meet customer demand from day one Stock availability on the first day of a Black Friday promotion is non-negotiable. Consumers who encounter out-of-stock situations do not wait. They move to a competitor's product, often permanently. Reviewing stock levels across your entire store network well in advance, stress-testing your supply chain against realistic demand scenarios, and building buffer inventory for your highest-velocity SKUs should all be completed before promotional mechanics are finalised. This is particularly critical for products featured in catalogues or digital promotional materials. Promoted items that are not available at the point of consumer action generate frustration that can damage long-term brand perceptions. Communicate early and precisely Consumers research Black Friday purchases in the days and weeks leading up... --- - Published: 2021-10-27 - Modified: 2026-05-06 - URL: https://www.crossmark.com.au/news-insights/crossmark-australia-secures-14th-spot-in-2021-best-places-to-work/ - Categories: News & Insights - Tags: Company News In a sector built on people, the organisations that invest seriously in culture, flexibility, and genuine employee engagement are consistently better placed to attract talent, retain capability, and deliver for clients. Field marketing is a people-intensive business. The quality of outcomes delivered for brands and retailers depends directly on the capability, motivation, and consistency of the teams working across Australia's retail network. For CROSSMARK, investing in the experience of its people has always been understood as a commercial priority rather than merely a cultural aspiration. That commitment has been recognised externally. CROSSMARK Australia has secured a position among Australia's Best Places to Work in the over-100-employees category, reflecting strong employee survey results across engagement, leadership, culture, and flexibility. What the recognition reflects The Best Places to Work study is conducted by WRK+, an Australian workplace research and consulting firm. Submissions are assessed across a range of criteria and validated through direct employee surveys, which means the recognition reflects the actual experience of the people working in the organisation rather than externally presented policies or programmes. For CROSSMARK, the results highlighted particular strength in employee engagement, communication from leadership, and the organisation's approach to flexible working. Yanet Isdale, Director of People and Culture at CROSSMARK Australia, said the results reflected a sustained investment in keeping staff genuinely connected to the business and its direction. Flexibility as a structural commitment The nature of field marketing work creates both challenges and opportunities around flexibility. Field teams operate across dispersed geographies and varied schedules,... --- - Published: 2021-10-06 - Modified: 2026-05-12 - URL: https://www.crossmark.com.au/news-insights/rising-ethical-consumer/ - Categories: News & Insights - Tags: General Australian consumers are making purchasing decisions that reflect their values as much as their budgets. For retailers and brands, responding to this shift with genuine commitment rather than surface-level gestures has moved from a reputational consideration to a commercial imperative. Sustainability has become a structural feature of the Australian retail landscape rather than a niche category trend. Consumer research consistently shows that Australians, particularly younger shoppers, factor environmental and ethical considerations into their purchasing decisions across a wide range of categories, from food and beverage to personal care, home products, and apparel. According to Polly Yule, Managing Director at CROSSMARK, retailers that approach sustainability as a compliance exercise rather than a genuine brand position are missing what is increasingly a meaningful driver of loyalty and category growth. "The retailers and brands seeing real traction are those that have made sustainability a coherent part of their offer, visible across their ranging, their packaging, and their in-store communication. " Reducing plastic and packaging waste Plastic reduction has been the most visible dimension of retail sustainability in recent years. State-level bans on single-use plastics have accelerated a shift that was already underway, and consumers have largely responded positively. Retailers that have moved quickly to provide sustainable alternatives and communicate the change clearly have found that the transition, while operationally complex, tends to strengthen rather than damage customer relationships. Beyond bags and straws, attention is now shifting to broader packaging formats. Brands that are ahead of the curve on lighter, recyclable, or refillable packaging... --- - Published: 2021-06-09 - Modified: 2026-06-08 - URL: https://www.crossmark.com.au/news-insights/how-data-centric-is-your-field-reporting/ - Categories: News & Insights - Tags: Data & Technology Whether your organisation has its own internal field team, or you engage a field service provider, retail reporting matters more than ever in 2021 and you can’t afford to be left behind. In today’s fast-paced retail environment, decision-makers must be data-centric to achieve success. Using data to identify sales trends and operational inefficiencies allows companies to act quickly to implement change from the store level up. Pushing the envelope with such speed and agility can be transformational for a company’s bottom line. While the current retail trends are largely driven by the surge in e-commerce, it is surprising how many companies are yet to fully grasp the fundamental basics of data and the impact that accurate reporting can have at a store level. As the retail industry experiences a buoyant start to 2021, there are ample opportunities to leverage the current market conditions to improve sales by simply reviewing reporting practices. This includes mining and analysing data that, in many instances, already exists but is not being accessed or used effectively. This is without even touching on the advanced Business Intelligence (BI) capabilities that certain agencies have in-house. The Australian Retailer June 2021 Often we see new client brands coming on board who have struggled to get a real view of their product’s performance in-store due to archaic technology or just plain lack of reporting from the field. To understand what is happening at a national level, firstly you need a transparent and flexible system to consolidate every single store... --- - Published: 2021-05-18 - Modified: 2026-05-12 - URL: https://www.crossmark.com.au/news-insights/emerging-technologies-that-will-enhance-the-in-store-experience/ - Categories: News & Insights - Tags: Data & Technology, General Physical retail in Australia is undergoing a technology-led transformation. The stores investing in smarter, more connected in-store experiences are not just improving efficiency. They are building the kind of shopper engagement that online retail still struggles to replicate. The role of physical retail has shifted considerably over recent years. Stores are no longer simply points of transaction. They are increasingly expected to deliver experiences that justify the effort of visiting in person, particularly as the convenience and range of online shopping continues to improve. For retailers prepared to invest in the right technologies, this represents a genuine opportunity to differentiate and deepen customer relationships. Several emerging technologies are already being deployed in Australian retail environments, with significant further development underway. Understanding where these tools are creating value, and where the hype exceeds the reality, is increasingly important for brands and retailers planning their in-store investment priorities. Electronic shelf labels and smart shelving Electronic shelf labels, which replace paper price tickets with digitally managed displays, have moved from pilot programmes to broader rollout across a number of Australian retail formats. The operational benefits are substantial. Pricing can be updated centrally and instantly across an entire store network, eliminating the labour cost and error risk associated with manual ticketing and ensuring promotional compliance from the moment a campaign activates. Beyond pricing, more sophisticated smart shelf systems incorporate inventory sensing and analytics capabilities that provide real-time stock visibility at the product level. According to Andy Kirk, Chief Executive Officer at CROSSMARK Australia, this... --- - Published: 2021-05-13 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/independent-stores-have-an-opportunity-to-carve-a-new-niche/ - Categories: News & Insights - Tags: Field Sales, FMCG The convenience channel in Australia is experiencing a genuine structural shift. Operators who recognise what shoppers are now looking for, and invest in meeting those needs with consistency, are finding that convenience can be a highly profitable positioning rather than a compromise on price or range. Convenience retail in Australia has changed considerably over the past few years, and the shift is structural rather than cyclical. Consumers who rediscovered local shopping as a practical option have retained many of those habits, and the convenience channel has responded with formats and ranges that would have seemed ambitious not long ago. For brands operating in or considering entry to the convenience channel, the landscape today offers genuine growth opportunity, but it requires a different approach to the major grocery channel in terms of format, product configuration, and field execution. Prepared meals and food service: the standout opportunity The ready-to-eat and ready-to-heat category has become the primary growth driver for convenience retail in Australia. Partnerships between petrol and convenience operators and food service brands have expanded the range of meal solutions available through the channel, and consumer uptake has been strong across breakfast, lunch, and dinner occasions. Breakfast in particular represents significant untapped potential. While lunch and dinner convenience solutions are well established, the breakfast occasion remains underdeveloped in most convenience formats, creating an opening for brands with relevant product solutions to build early trial and loyalty. Ranging is more sophisticated than it appears The convenience channel rewards precision in ranging decisions. Unlike... --- - Published: 2021-04-05 - Modified: 2026-05-12 - URL: https://www.crossmark.com.au/news-insights/top-5-considerations-when-landing-an-fmcg/ - Categories: News & Insights - Tags: FMCG Getting a product onto supermarket shelves is genuinely hard. Keeping it there is harder still. The brands that make it through both challenges share a common thread: they did the work before they walked through the buyer's door. Launching an FMCG product into Australian grocery retail is one of the most demanding commercial challenges a brand can take on. The barriers to entry are real, the cost of failure is high, and the margin for error is narrow. But for brands that approach the process with rigour and the right support, the returns from successful ranging in a major retailer or national independent network can be transformative. Whether a brand is launching its first product or extending an existing range, these are the five considerations that consistently separate successful ranging applications from unsuccessful ones. Category benchmarking Before any conversation with a retailer buyer, a brand needs a thorough understanding of the category it is entering. What is currently on shelf? Where are the white spaces? What are consumers buying, and what are they not finding? What does the category look like in comparable international markets, and what trends are likely to arrive in Australia in the next 12 to 24 months? A compelling ranging application demonstrates that the brand understands the category better than the buyer does, and can articulate precisely how its product addresses a genuine need that existing options are not meeting. Vague claims about product quality or consumer appeal without category-level evidence rarely get past the first... --- - Published: 2021-02-18 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/continued-trust-for-convenience-and-independents/ - Categories: News & Insights - Tags: FMCG Convenience retail is no longer a fallback for consumers who cannot get to a supermarket. It is increasingly a deliberate choice, made by shoppers who value proximity, speed, and a range that genuinely meets their daily needs. The convenience channel in Australia has undergone a meaningful repositioning. What was once characterised primarily by impulse categories, drinks, snacks, and tobacco, has evolved into a format that a growing number of consumers are turning to as a genuine alternative to the major supermarket for specific shopping missions. This shift is being driven by a combination of changing consumer priorities, investment from channel operators in range and format development, and the entry of new competitive formats into the convenience space. With the C&I Expo 2026 approaching, the momentum behind convenience and independent retail is more visible than ever. For brands, the implications for channel strategy are significant. Consumer preferences have shifted structurally Australian consumers have become more deliberate about the role different retail formats play in their shopping behaviour. The convenience store that can credibly serve a quick lunch, a last-minute dinner solution, a household staple, and a quality coffee is meeting a different set of needs than the traditional petrol station forecourt offer. Operators that have invested in developing this broader proposition have seen meaningful growth in basket size and visit frequency. The meal solutions category in particular continues to drive growth. Breakfast occasions represent the largest remaining white space in the channel, with lunch and dinner solutions now well established across... --- - Published: 2020-10-14 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/crossmark-partners-with-global-creative-agency-ima/ - Categories: News & Insights - Tags: Company News CROSSMARK Australia has announced a new partnership agreement with Intermarketing Agency (IMA), an award-winning global creative agency with offices around the world including Sydney, Australia. The agreement comes after CROSSMARK was acquired by DKSH Smollan earlier this year, giving the field marketing and retail services specialist access to an outstanding network of international companies including IMA, whose impressive showreel includes work for leading retail brands such as Adidas, KIND and Reebok. https://vimeo. com/352966707 As the retail sector continues to face ongoing market challenges, CROSSMARK is thrilled to be expanding its services and offering clients a broader range of capabilities that support traditional in-store merchandising and field campaigns. Used strategically, creative and digital elements can enhance in-store sales and marketing initiatives to improve a brand’s customer journey. Andy Kirk, CROSSMARK Australia CEO, commented, “In the current retail climate, brands have had to evolve quickly to meet changing market demands and consumer purchasing behaviour. Our partnership with IMA is timely as it allows us to tap into our global network and support clients with new creative services offerings. “During 2020, digital capabilities have become increasingly important as brands turn to online activations to engage customers. By leveraging IMA’s creative and digital expertise, and tapping into CROSSMARK’s data intelligence capabilities, we can support clients with their digital engagement programs, such as e-commerce or online virtual training”. https://vimeo. com/365748210 Nickii Gray, Chief Executive Partner at IMA UK, commented, “As a global creative communications agency we are always looking at how best to help brands connect with consumers. Through our partnership with CROSSMARK Australia,... --- - Published: 2020-07-17 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/heres-looking-at-you/ - Categories: News & Insights - Tags: General Considering electronics are usually more expensive than other items on a shopper’s list, an interactive display is a great way to get sales over the line—it can be hard for a customer to see the true value in an electronic product just from the writing on the box. Interactive displays showcase how the product works, building a touch and feel experience and association for the customer–it can be all you need for that little extra convincing. Consumers are seeking a more engaging and seamless hopping experience which is why its important that brands create a close and engaging connection with the customer and ensure their products stand out in store Electronics often have more interactive displays, which help demonstrate to the customer how the product works. Considering these are usually more expensive products, it can take a little extra convincing for the customer to purchase them. Often these displays require power, but if they get moved then the power can be cut off. Servicing these displays is crucial. If a retailer authorises a display, it needs investment in maintaining it according to what the shopper and retailer want from it. Australian Retailer feature cover Top layout tips Allow your customer’s behaviour to dictate the layout of your store. If they’re often shopping in a hurry for basics, create zones that have quick grab-and-go items with products that complement each other. If they’re more curious and looking to discover new products, you have more flexibility to take the shopper on a... --- - Published: 2020-06-09 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/how-the-retail-experience-will-change-in-2021/ - Categories: News & Insights - Tags: General The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to make every square metre of physical space work harder to earn the visit, convert the shopper, and build the relationship that brings them back. Physical retail in Australia is in a period of genuine reinvention. While online shopping continues to grow its share of total retail sales, the premise that stores would simply be displaced by digital channels has not played out. Instead, the two have become increasingly interdependent, and the most successful retailers are those that have worked out how to make their physical presence a compelling complement to their digital offer rather than a competitor to it. For brands and retailers thinking about where to invest in the in-store experience over the coming years, several themes are emerging as consistently important. The omnichannel expectation is now baseline Australian shoppers move fluidly between online research and in-store purchase, and between in-store browsing and online fulfilment. They expect their experience to be consistent and connected regardless of which channel they are using at any given moment. This means product information, pricing, and promotional mechanics need to be aligned across every touchpoint, and retailers need to be able to fulfil from multiple inventory pools without friction. For brands, this places a premium on ensuring that in-store execution reflects what shoppers have already seen online, and vice versa. Inconsistencies between the digital and physical shelf undermine confidence and cost sales. Hygiene and... --- - Published: 2020-06-09 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/why-data-is-more-important-than-ever-during-times-of-change/ - Categories: News & Insights - Tags: Hardware While some retail sectors have been crippled by the Coronavirus pandemic, the supermarkets, pharmacy, but particularly the hardware industry has experienced an unexpected sales surge as homeowners find themselves with more time to attend to household repairs, maintenance, and DIY projects. At a store level, hardware retailers have had to work hard to keep up with the increased demand from customers while juggling new social distancing rules. In addition to ensuring health and hygiene protocols are strictly followed, floor staff must also monitor the on-shelf availability of in-demand products, which has seen some retailers place purchasing limits on certain items. Stores have had no choice but to become more agile by adopting new practices to help keep their operations running smoothly. The field marketing industry has stepped in to play an integral part in helping retailers manage the situation, and many brands have also increased their outsourced field staff to assist with stock replenishment. In these unprecedented times, field marketing and merchandising agencies have the staff resources readily available to do whatever is necessary to support clients, often working day and night. However, as lockdown restrictions start to ease and a looming economic downturn is predicted, brands now need to consider what they can do at a strategic level to give themselves a competitive edge.   Patricio Servat, Business Development Manager, for Australia's largest retail marketing services company, CROSSMARK, says business intelligence reporting and data analysis are becoming more important than ever. “Data insights can genuinely help brands to differentiate... --- - Published: 2020-03-30 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/continued-retail-support-during-the-coronavirus/ - Categories: News & Insights - Tags: General As COVID-19 causes global and local turmoil and subsequently impacts all of our lives, we are committed to ensuring continued services in what is defined as essential services in retail, keeping stores fully stocked. Whilst we monitor the situation carefully and have practices in place to ensure the safest possible environment for our people and the community, we will continue to support our clients and retailers in ensuring stock availability. This commitment extends that of the Communities we serve, the Clients we work with in protecting and growing their brands to be available to shoppers, the Retailers calling on us to ensure business continuity, and to that of our People, to create meaningful employment for them and in so provide incomes for their families. We have taken a proactive management plan in order to minimise the spread of COVID-19 amongst our employees and the wider community. As a leadership team we are meeting daily to increase our governance and discuss our response plan and currently our business continuity plans include: Ensuring all office-based employees are working from home where possible across Sydney and Melbourne offices, and carrying on with core operations using technology Restricting any external visitors No domestic or international travel is permitted Segregating our in-house warehouse team to work in a split shift with a team A and team B roster All company events/seminars/conferences have been postponed Hand sanitisers and disinfectant wipes have been distributed amongst employees Our field teams are receiving regular communications to ensure that they're keeping safe which includes maintaining good hygiene... --- - Published: 2020-03-02 - Modified: 2026-05-05 - URL: https://www.crossmark.com.au/news-insights/dksh-smollan-successfully-completes-the-acquisition-of-crossmark-australia/ - Categories: News & Insights - Tags: Company News We are very pleased to be joining the DKSH Smollan Group, a business that shares aligned culture, values, and vision of growth with CROSSMARK. DKSH Smollan has completed an agreement to acquire the leading sales and marketing provider, CROSSMARK in Australia. This acquisition will strengthen existing offering in the country through adding further scale, service offering and local expertise. Smollan, in partnership with DKSH, has offered retail solutions for manufacturers and retailers in the Asia Pacific region since 2009. These services include advisory services, sales and retail execution, marketing solutions, technology and e-commerce. Over the past ten years, the joint venture has become the leading solutions provider in Asia Pacific, with a regional coverage in twelve markets now. CROSSMARK operates across various categories and channels, including grocery, speciality retail, hardware, pharmacy as well as telecommunications in the Australian market. CROSSMARK Australia’s Chief Executive Officer, Andy Kirk has said of the deal, “We are very pleased to be joining the DKSH Smollan Group, a business that shares aligned culture, values and vision of growth with CROSSMARK. I’m excited about the opportunities this partnership will bring in continuing to develop our market leading service and creating further growth opportunities for not only our client partners but also importantly our people. ” DKSH Smollan Chief Executive Officer, Sean Leas has said that “With the acquisition of CROSSMARK Australia, DKSH Smollan is strengthening its offering in Australia by leveraging the capability and expertise we have developed throughout Asia Pacific. By expanding as a leader... --- - Published: 2019-12-12 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/the-pc-consistency-challenge/ - Categories: News & Insights - Tags: FMCG On a global level, some retailers are ensuring displays are maintained in terms of right product at the right time. A key challenge for brands in the Petrol & Convenience (P&C) channel is that, unlike other, more organised channels, these stores are often largely unplanned, with managers/owners having significant autonomy. This makes achieving consistency of display difficult for brands, says CROSSMARK CEO Andy Kirk. He adds that stores can also have limited staffing, with perhaps just one or two employees working at a time and usually at the counter serving customers. "This means these outlets may not get much time and resources to allocate to maintaining or replenishing shelves. " Mr Kirk said, "Stock weight on shelf is vital and especially important if running a promotion or positioning products in an off-location display. "Designing promotional displays to hold good stock levels can help avoid the need to continually refill - ensuring visibility and branding compliance are maintained. " Another challenge for brands operating in the P&C sector is often the stores' small footprint, says Mr Kirk. "So, bear this in mind when you're creating point of sale material or freestanding display units," he said. "If they take up too much room, they won't last long or won't even make it onto the shop floor in the first place. " He recommends small-footprint units that fit easily around the store, or something that can be simply adjusted to suit the store's layout and can be adapted to different areas. "You'll often... --- - Published: 2019-12-04 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/how-retailers-brands-can-maximise-sales-this-holiday-season/ - Categories: News & Insights - Tags: General By enhancing in-store activity. In-store displays, activations, product demonstrations and brand ambassador programs should be a focus for retailers to amplify impact and maximise sales in the weeks leading up to Christmas, according to Crossmark CEO, Andy Kirk. “Consumers are seeking a more engaging and seamless shopping experience which is why it’s important that brands create a close and engaging connection with the customer and ensure their products stand out in-store,” he said. Kirk said retailers should be focusing on these key areas in the lead up to and during peak sales periods: On-shelf availability – stock should be replenished before any missed sales opportunities Merchandising – maximise on-shelf impact for your product and brand to stand out Off-location stock replenishment – temporary off-location displays will only stay on the shop floor as long as there is stock Prioritise top-tier stores – use data intelligence to identify best performing stores Review tier B stores – identify what additional support can be provided Replenish top 10 SKUs – consider tactical strategies that can be developed depending on brand performance in stores An experienced field marketing agency can assist retailers by providing support during peak times, Kirk said. “For example, rolling out a national campaign across 2,000+ mass retail stores in a single day can be a logistical challenge for any brand. However, a field marketing agency with expertise and appropriate technology can take the pressure off a brand’s internal team,” he said. Another tip from Kirk is to execute short-term customer... --- - Published: 2019-11-28 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/exceed-sales-targets-with-a-field-marketing-promotional-blitz-during-peak-trading-season/ - Categories: News & Insights - Tags: General The retail sector has had a particularly challenging year in 2019, with the Australian Bureau of Statistics (ABS) figures showing relatively flat sales year-on-year. Australian retail turnover increased 0. 4 per cent in August 2019. This follows an unchanged result on the previous month. With retailers looking forward to capitalising on the holiday trading period, the biggest opportunities remain in-store. Attention-grabbing tactics using in-store displays, merchandising activations, product demonstrations and brand ambassador programs can amplify impact and maximise sales in the weeks leading up to Christmas. To ensure retailers are increasing foot traffic in-store, field marketing tactics can help retailers maximise sales opportunities and capture the customer’s attention. “Buyers are seeking a more engaging and seamless shopping experience, which is why it’s important that brands create a close and engaging connection with the customer and ensure their products stand out in-store,” says Andy Kirk, Chief Executive Office, CROSSMARK. Conducting a Brand Ambassador blitz Brands should consider how they can maximise reach across different channels and touchpoints, giving the customer multiple opportunities to recognise their brands and make an informed purchase at one or more of these touchpoints.   An effective marketing strategy that can significantly boost sales targets is a short three or four week in-store product demonstration blitz with trained brand ambassadors. Executing short-term customer engagement strategies where dedicated field staff are placed in store as “brand evangelists” can pay big dividends from an ROI perspective. The key objective is to sell directly to customers by approaching and engaging... --- - Published: 2019-11-05 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/pop-an-untapped-gold-mine/ - Categories: News & Insights - Tags: General, Merchandising Shop! ANZ General Manager Carla Bridge, and CROSSMARK CEO Andy Kirk agree that use of technology and point-of-sale marketing techniques can notably increase sales. Ms Bridge especially emphasises the importance of 'less stock, more story' and keeping the end goal in mind. The consensus is that point-of-purchase (POP) or point-of-sale material (POS/POSM) constitutes a specialised area brimming with opportunity, especially as technology makes for more personalised and convenient shopping. POP's crucial space According to CROSSMARK, which works within the 'last six feet' of a sale to influence customers at POP, "POP is retail". CEO Andy Kirk says research shows that three-quarters of buying decisions are still made in-store. "This means that fundamentals such as products being on shelf, ticketed, well presented and available to buy are still major factors," Mr Kirk said. "Brands invest significantly during promotional periods and in gaining space within stores, so ensuring that they're compliant across stores from the first day of promotion is critical in maximising the sales opportunity and campaign impact. " It's easier than ever for consumers to have their desired products delivered within a few days of using online shopping, Mr Kirk says, but shoppers still want to physically interact with products, seek advice and discuss options, all of which take place at the point of purchase. He suggests retailers should design their stores in a customer-centric way in alignment with how people like to shop, "particularly now it's fundamental for stores to deliver a better customer experience and increased convenience". "Field... --- - Published: 2019-10-18 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/5-key-trends-affecting-the-fmcg-sector/ - Categories: News & Insights - Tags: FMCG As we approach the end of the year, a busy period for FMCG brands with heightened promotional and planning activity, CROSSMARK identifies the five key trends affecting our $100+ billion grocery sector. Most of these revolve around changing shopper behaviour and will have a significant impact on how suppliers, manufacturers and their retail partners operate going forward. As highlighted at this year’s AFGC conference, key trends include an increasing reliance on tech and a growing demand for convenient, healthy food. Tailored ranging and a continued focus on the environment will also shape the grocery landscape in 2020. 1. Consumer reliance on technology All signs point towards consumers becoming much more dependent on technology. People today have so much power and knowledge thanks to their phones, with information literally at their fingertips. They rely on this technology as a trusted source of information, which has resulted in a range of different shopper behaviours. For example, the need for instant gratification, and the impact that ‘one voice’ can now have on the success of a brand or product through social media and the rise of ‘influencers’.   Targeted online advertising is also making a difference with consumers becoming conditioned to receiving information that is based on analytical data that identifies products specifically suited to their tastes and buying patterns. Amazon is leading the way here by identifying people’s tastes through Alexa or online shopping sites and using the customer data to create personalised shopping recommendations that target them accordingly. 2. Convenience Coles... --- - Published: 2019-10-17 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/impact-of-technology-and-data-on-sales-and-marketing/ - Categories: News & Insights - Tags: Data & Technology, General Technology brings new dynamic into being Association of Sales and Merchandising Companies Australasia (ASMCA) chairman Keith Quigg says the retail market is changing dramatically, with retailers more genuinely focused on the consumer and new dynamics at play as a result of technology. “This is much more so than in the past when retailers had a focus on the consumer but in truth were focused more on profitability and telling consumers what they needed,” he said. These days the trends are moving so quickly that retailers have to have a genuine focus on what the consumer wants if they are to survive. Genuine focus on the consumer “These days the trends are moving so quickly that retailers have to have a genuine focus on what the consumer wants if they are to survive,” Mr Quigg said. “Globally, as these trends take effect many retailers have had to close their doors and sack hundreds of staff members; in Australia, Coles has reportedly released 450 executives and Woolworths has also reduced its numbers. “This constituted not just a cost-saving practice but a necessary reassessment of business focus areas, with a conclusion being that ‘new people’ are required in line with new focus areas. ” Technology’s new configuration Woolworths recently launched the Compass app, which enables suppliers to monitor the performance of their products in each store. The app represents a big change in that the retailer is dictating, to some extent, the priorities of service staff whereas previously it was entirely the domain... --- - Published: 2019-08-08 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/managing-live-interactive-store-displays-for-ce-brands/ - Categories: News & Insights - Tags: Consumer Electronics Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention. In an effort to entice buyers back into the physical store environment, customer experience (CX) has become a paramount part of a brand’s instore sales strategy. The high value nature of consumer electronics also relies more heavily on customer service, technical advice and product trials. A key way for brands seeking to differentiate themselves instore, particularly amongst a sea of products that are all vying for premium shelf space, is through interactive retail store displays. These increasingly sophisticated fixtures have become particularly prolific within the consumer electronics sector, in an effort to help products stand out in store and even act as an interactive ‘silent salesperson’. “The success of consumer electronic brands is heavily reliant on service, experience and loyalty more than most sectors such as FMCG products,” says CROSSMARK’s Director of Client Services Anthony Di Francesco. “Electronic products are typically more complex with the buying decision and point of purchase more likely to be in store rather than online.   The high value nature of consumer electronics also relies more heavily on customer service, technical advice and product trials. Having an interactive, working product display in store for customers to try the products and engage with all the various features is critically important. It’s also imperative that all the features within the interactive displays are functioning because as soon as they stop working, customers stop buying,” Di Francesco... --- - Published: 2017-12-14 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/a-message-from-our-ceo/ - Categories: News & Insights - Tags: Company News As 2017 draws to a close it’s a good time to reflect on another year at CROSSMARK and as usual there has been a lot going on. On behalf of all the CROSSMARK Leadership I’d like to thank each one of you for the hard work and effort you put in to help create success for CROSSMARK and our clients. We wish you all a safe and happy holiday season with your family and loved ones. It has been another great year for the business with new clients joining, new services launched (trade brand ambassadors, retail warriors, a new learning and training platform to name a few) and CROSSMARK continuing to grow. Once again this achievement is built upon the foundations of the great work that is done every day in thousands of retail outlets across Australia and New Zealand. Our field teams continue to deliver amazing results for our clients displaying a level of expertise and professionalism that we are all proud of. It seems that no challenge is ever too great or obstacle to large to overcome for our exceptional field teams. This creates the environment in which CROSSMARK can continue to lead the way, connecting brands to shoppers in all the retail channels we service. On behalf of all the CROSSMARK Leadership I’d like to thank each one of you for the hard work and effort you put in to help create success for CROSSMARK and our clients. We wish you all a safe and happy holiday... --- - Published: 2015-12-14 - Modified: 2026-05-11 - URL: https://www.crossmark.com.au/news-insights/crossmark-appoints-caroline-knight-as-director-of-client-services/ - Categories: News & Insights - Tags: Company News CROSSMARK Australia and New Zealand CEO Andy Kirk today announced the appointment of Caroline Knight as the company’s new Director of Client Services. From the moment I met Andy and Polly I knew CROSSMARK was a business that ‘walked the walk’ Caroline Knight Knight, who has more than 15 years experience in retail, joins CROSSMARK from demonstration, sampling and experiential marketing company DemoPlus, where she was CEO. At DemoPlus, she was responsible for developing shopper strategy and creative and campaign execution within the retail environment and led a 2,000-strong team. Born in the UK, Knight began her retail career at UK’s second largest full service field marketing agency, REL Field Marketing, where she was Sales Director. She led the flagship Sainsbury's account and 80 other FMCG grocery suppliers, delivering services to increase sales in the grocery channel. During her time at REL, Knight won a Gold Award from the UK Field Marketing Counsel for ground-breaking work with Sainsbury’s on the measurement and improvement of the customer shopping experience. Knight is a board director of Life Education and honorary Life Fellow of the Australian Institute of Management. As a descendent of author Jane Austen, Knight is also founder and chair of the Jane Austen Literacy Foundation, established to improve global literacy rates by funding reading and writing resources for communities in crisis.   At CROSSMARK, Knight is responsible for leading the growth of CROSSMARK’s Speed to Market division to develop services to help its clients stay ahead in the ever-changing retail environment.... --- ---