Driving sales growth for ambitious brands and retailers

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Data-led growth solutions, powered by people

Your business deserves a partner as invested in growth as you are.

CROSSMARK combines retail expertise, data, and technology to design field marketing programs that deliver sales growth you can actually measure. We work alongside our clients as an extension of their business to build solutions that fit their challenges and opportunities.

As Australia’s market leader in field sales and marketing, we cover every major retail channel from FMCG and pharmacy to consumer electronics, liquor, hardware, and mass and specialty retail. We work with trusted retailers such as Woolworths, Bunnings, and 7-Eleven, and we activate retail and brand activation strategies for brands of all sizes across more than 25,000 store visits a week.

Retail data analytics and business intelligence sit behind everything we execute. Our proprietary tools, including image recognition and live BI dashboards, help our teams and our clients make better decisions, faster. Our programs are built on the right data infrastructure from day one and they improve on the back of it.

We’ve been delivering retail merchandising services and field marketing solutions for more than 35 years. We’re also part of the world’s largest field marketing network through our group’s partnership with Smollan, DKSH, and Advantage Solutions, spanning 60+ countries with a team of over 90,000.

Specialist channels

Experts to understand the channel, design the right strategy, and leverage experience and existing relationships.

1 m+

Data points captured p.a.

Real-time field intelligence that drives smarter decisions in store.

Tailored and flexible solutions

Every program we build starts with your goals and data.

Execution excellence
Quality and consistency in every store, every visit. We measure what matters and accountable for the results.

Reporting and insights
Live, transparent reporting that gives you real retail visibility and connect with image recognition insights.

Strategic partnership
We grow when you grow, and our entire business is built around making that happen.

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Case studies

Work in action across channels with measurable results and growth.

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FMCG, Merchandising

PepsiCo: Supporting sales growth in must-win regions

How a hybrid model freed PepsiCo reps to sell more and drive growth nationwide.

Other case studies

Crossmark Shooting Day1

Bunnings VIS, Hardware

We recently partnered with Krunchbox to tackle a common but costly problem for a well-known hardware client; underperforming inventory.
Crossmark Shooting Day2

Brand Ambassadors, Consumer Electronics

A strategic retail program that helped DJI break into the Australian market and exceed sales expectations.
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Bunnings VIS, Hardware

Leveraging sales capability and relationships to secure OFDs and pathway to expanded ranging in Bunnings.
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Innovation fuelling growth

Storetrack is our award-winning field team management software built to deliver speed, flexibility, data-led strategies, and sales growth.

2026 Storetrack Suite Desktop Laptop Tablet Phone

Creating Impact

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First & only agency in Australia to carbon-offset all KMs

2 Award winning

Award-winning sales & marketing client programs

3 Great place to work

Employee-voted cultural awards 5 years running

workplace gender equality agency

0% gender pay gap. Equal work, equal pay.

Latest news & insights

Explore our case studies, articles, and downloads

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Hear more from our team

The latest company updates, news, and our team’s great stories on our LinkedIn.

Contact us

Let's talk about your goals

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Visit us
Find our Sydney and Melbourne offices