AI in Action: How CROSSMARK's AI Capability Is Evolving
By
Andy Kirk on 30 Oct
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future of field marketing.
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Our ecommerce solutions can help grow your business both online and offline
Online shopping now accounts for approximately 30% of total retail sales in Australia, therefore it has never been more important for brands to incorporate omnichannel strategies that encourage consumers to buy online or upload digital content to influence their purchasing decision before they visit a physical store.
Our team can help develop ecommerce strategies, optimise and streamline online content, and help manage warehouse distribution and logistics. We have a range of ecommerce specific solutions designed to support the shopper experience across every point along their buyer journey.
our team helps clients develop or review existing ecommerce strategies to ensure they are optimised for growth. This includes assessing online marketplace opportunities, assisting with the digital set-up process, and overseeing a tailored logistics process that meets specific requirements for major ecommerce platforms such as eBay, Amazon, Catch, and Kogan.
Our team can ensure your products are highly visible and optimised to sell by ensuring product information and visual representations are syndicated across the internet with the same up-to-date information, or immediately updated with the latest visuals, including video and augmented reality content.
CROSSMARK’s large warehousing facilities are now available for brands who require assistance with 3rd party logistics and fulfilment. This includes shipping replenishment stock to distribution centres through our own warehouses.
AI in Action: How CROSSMARK's AI Capability Is Evolving
By
Andy Kirk on 30 Oct
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future of field marketing.
Read More
CROSSMARK & Pensa: Bringing Vision AI to Aussie Retail
By
Andy Kirk on 29 Sep
At CROSSMARK, we’ve always believed in smarter ways to see retail reality and that’s why we’ve exclusively teamed up with Pensa Systems and their cutting edge technology in Vision AI for shelf intelligence.
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Storetrack: A Game-Changer for Hoop NZ and its Clients through Retail Field Force Management
By
Luke Johnson on 26 Sep
Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.
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Embracing AI: Transforming Field Marketing In Retail
By
Andy Kirk on 6 Jun
Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.
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The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By
Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing.
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What retailers can learn from TikTok to prepare for the metaverse?
By
Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
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How To Improve Mystery Shop Scores
By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
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