Expert Sales Teams
True industry experts driving the growth of your brand in stores
Strategic Partnership
Working as a true retail partner with insights and collaboration
The competitive dynamics of the consumer goods industry require dedicated, passionate, and skilled teams who are driven to assist in improving range, the share of space and overall category performance via building trusted relationships with key store stakeholders.
CROSSMARK provides clients with a flexible and agile model to suit their business objectives in a consultative partnership across the independent landscape of Australia.
We have a tried and tested sales call process using our ’7 steps to in-store success’ and utilise customer-centric buyer behaviours to help our staff understand who they are selling to. Staff are also equipped with technology to provide live updates on results daily or weekly to assist our clients in tracking their objectives.
CROSSMARK has the people that will make a difference to YOUR brands with an in-house talent team who work specifically with onboarding team members. Capability and relationships are key and they're driven by the people engaging with stores every day representing your brands.
We work with you to design your strategy into the independents using data, insights, and retail experience to shape our approach. It's a complex universe, particularly within the Grocery channel, with every player having different wants and needs. We help you navigate through this and align with your greater business retail strategy and goals.
The nature of the channel requires expert and professional salespeople with the focus and capability to tell your brand's story and deliver your priorities and objectives. This is supported with data to influence outcomes at a store-level.
Maximising sales with speed, scale, flexibility, and reach is optimised with on-demand deployment to activate previously negotiated deals, cut products into shelves, drive sales messages, and increase product awareness.
Head office representation with the multi-site owners (MSOs) and key accounts to drive strategic sales growth and objectives.
Growing distribution and sales with expert salespeople visiting the right stores and negotiating at a store-level.
A flexible, cost-effective, and efficient approach to build partnerships and deliver sales directly with stores.
These are some of the common solutions through this service. We tailor our strategies based on your specific challenges, opportunities, and retail goals.
Pre- Selling
to Market
Speed to Shelf
Rotation
Excecution
Merchandising
Setup
Distribution
Pre-Sells
Compliance
Being insight-driven and data-led can help brands and retailers run their operations more efficiently. Data can also help to quickly identify opportunities or challenges, allowing businesses to make operational changes or develop strategies in response to market conditions.
Our BI team can help clients build sales strategies, and provide insights and recommendations. They can analyse different data sources, undertake field team modelling, and deliver a deeper level of analysis, including predictive forecasting, that can transform business outcomes.
See field reports come through instantly as they’re reported from the field. Total field visibility, accountability, and data-driven decisions.
Analysing data to develop real meaningful insights that help shape the strategies deployed to optimise the program & improve performance.
Leveraging insights & expertise to design better strategies that drive a better result. This is key to evolving the program and building continual improvement.
Channel and retail experts that drive superior brand and sales growth.
Solutions designed for your business that deliver with agility, precision and speed.
Business Intelligence plans and models supported by local history, retail footprint & strategic insights
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
To help make you the most-informed decision, here are some common questions. More questions? Scroll down, fill out the form and just ask!
In the independent channels where stores are able to decide what products they range and sell, we represent your brand to gain ranging and distribution. As the arms and legs of your business, we engage, influence, and negotiate with every layer of the channel to drive your retail and sales objectives. Often that means negotiating with stores themselves, state and national multi-site owners (MSOs), and wholesalers/distributors.
CROSSMARK is heavily invested in its teams across every retail sector including impulse and convenience. The P&C channel is heavily sought after and our team is experienced in helping brands navigate the process, which may also include planograms and POS to optimise sales and visibility.
Feel free to reach out to us via the contact us form and have your brief/doc ready with any details of what you’re after. If you don’t have anything prepared or just in the discovery phase we can just have a chat and go from there.
The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By
Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing.
Read More
What retailers can learn from TikTok to prepare for the metaverse?
By
Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
Read More
How To Improve Mystery Shop Scores
By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
Read More
Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - MD on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
Read More
Building a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
Read More
Leveraging our ecommerce & logistics capabilities to help clients grow online
By
Con Botsioulis - Client Service Director on 15 Feb
The shift in shopper behaviour means it has never been more important for brands to maximise their online visibility...
Read More
The Keys to planning a successful Black Friday Sales Campaign
By
Anthony Di Francesco - Client Service Director on 3 Nov
Anthony shares the secrets of planning a Successful Black Friday sales campaign and what you can do to create exciting offers that will appeal to customers once stores open their doors.
Read More