Bunnings VIS
Driving sales growth within the Bunnings network with specialist & tailored services. Instore hardware experts leveraging data & store relationships to drive a better outcome.
Learn more >
Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade, driven by an increase in the construction industry as well as more homeowners renovating or undertaking DIY home improvement projects. However, unlike other retail sectors experiencing a surge in online shopping, the hardware sector continues to maintain strong foot traffic, with shoppers relying on expert advice in-store before making a purchase.
CROSSMARK has more than 20 years’ experience delivering tailored solutions to the hardware industry. Our team works in partnership with clients, combining its deep knowledge of the sector with data-led insights and our live reporting software to deliver smarter solutions that optimise sales growth in this fast-paced, physically demanding environment.
We are trusted by leading hardware retailers, including Bunnings, Mitre 10, Total Tools and JR Electrical, to assist with the most complex and demanding programs.
All solutions are tailored to your requirements.
New specialist services are developed in collaboration with our client partners outside of these listed below.
Driving sales growth within the Bunnings network with specialist & tailored services. Instore hardware experts leveraging data & store relationships to drive a better outcome.
Learn more >Warehousing & Distribution POS Design & Printing Retail Modelling & BI Corporate Grocery VRP HR Hosting
Learn more >A specialist division focusing on the shopper experience to deliver best-in-class customer engagement, demonstations, sales, and retailer staff advocacy & training.
Learn more >
CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.
We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.
Channel and retail experts that drive superior brand and sales growth.
Data-driven plans and models supported by local history, retail footprint & strategic insights.
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.
Storetrack: A Game-Changer for Hoop and Its Clients
By
Luke Johnson on 26 Sep
Read more about how our award winning field management software Storetrack works, and how it's changing the game for partner agency Hoop.
Read MoreEmbracing AI: Transforming Field Marketing In Retail
By
Andy Kirk on 6 Jun
Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.
Read MoreThe rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By
Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec
From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing.
Read MoreWhat retailers can learn from TikTok to prepare for the metaverse?
By
Andy Kirk - CEO on 28 Nov
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.
Read MoreHow To Improve Mystery Shop Scores
By
CROSSMARK on 27 Sep
In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.
Read More
Ensuring your field marketing is driving sales after a period of disruption
By
Polly Yule - MD on 6 May
The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...
Read MoreBuilding a business case for growth and distribution
By
Patricio Servat - Business Development Manager on 23 Mar
Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...
Read More