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Hardware Channel

Helping clients tap into the emergence of smarter shoppers in the hardware sector

Australia’s $21 billion hardware and building supplies retail sector has grown steadily over the last decade, driven by an increase in the construction industry as well as more homeowners renovating or undertaking DIY home improvement projects. However, unlike other retail sectors experiencing a surge in online shopping, the hardware sector continues to maintain strong foot traffic, with shoppers relying on expert advice in-store before making a purchase.

CROSSMARK has more than 20 years’ experience delivering tailored solutions to the hardware industry. Our team works in partnership with clients, combining its deep knowledge of the sector with data-led insights and our live reporting software to deliver smarter solutions that optimise sales growth in this fast-paced, physically demanding environment.

We are trusted by leading hardware retailers, including Bunnings, Mitre 10, Total Tools and JR Electrical, to assist with the most complex and demanding programs.



Popular Services

All solutions are tailored to your requirements.
New specialist services are developed in collaboration with our client partners outside of these listed below.

Bunnings VIS

Driving sales growth within the Bunnings network with specialist & tailored services. Instore hardware experts leveraging data & store relationships to drive a better outcome.

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Specialty Services

Warehousing & Distribution POS Design & Printing Retail Modelling & BI Corporate Grocery VRP HR Hosting

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Brand Ambassadors

A specialist division focusing on the shopper experience to deliver best-in-class customer engagement, demonstations, sales, and retailer staff advocacy & training.

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Tailored Solutions

CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.

We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.

Specialist Teams

Channel and retail experts that drive superior brand and sales growth.

Business Intelligence

Data-driven plans and models supported by local history, retail footprint & strategic insights.


Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.

Flexible Field Models

There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.

Popular Retailers

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CROSSMARK HQ +61 2 9439 1233