Brand Ambassadors
Bring your brand to life through an unparalleled experience
Assisted Selling Teams
Driving direct incremental sales impact
Retail Staff Training & Advocacy
Building relationships and capability in stores
We design bespoke strategies and create in-store experiences that provide consumers with the motivation to buy at the point of purchase.
Research shows that consumers are 70% more likely to buy a product if they are able to experience it first. Online shopping cannot replace the experience of placing a product in consumers’ hands. Consumers go into stores to touch, smell, interact and sometimes taste products before they buy them.
CROSSMARK works with brands to differentiate their products in-store, creating a brand and product experience for consumers through experiential branding, sales assist programs, brand ambassadors and expert training programs.
From matching the perfect person fit for purpose, to training and development of your staff to deliver to your program objectives.
Providing total transparency in all field activity and program measures, so we can provide real insights, recommendations, and ideas based on data.
Working together with you to drive the best program possible. From managing the team hard to get results, push result and individual capabilities, develop winning retail strategies, and execute innovative ways to faster and more efficiently.
Bringing your marketing campaigns to life through creative experiential activations of your brands & products.
Directly selling to consumers on the shop floor ("Assisted Sales"). Retailer-facing account & territory management programs.
Driving sales growth through retailer staff advocacy & knowledge strategies in your accounts.
These are some of the common solutions through this service. We tailor our strategies based on your specific challenges, opportunities, and retail goals.
Being insight-driven and data-led can help brands and retailers run their operations more efficiently. Data can also help to quickly identify opportunities or challenges, allowing businesses to make operational changes or develop strategies in response to market conditions.
Our BI team can help clients build sales strategies, and provide insights and recommendations. They can analyse different data sources, undertake field team modelling, and deliver a deeper level of analysis, including predictive forecasting, that can transform business outcomes.
See field reports come through instantly as they’re reported from the field. Total field visibility, accountability, and data-driven decisions.
Analysing data to develop real meaningful insights that help shape the strategies deployed to optimise the program & improve performance.
Leveraging insights & expertise to design better strategies that drive a better result. This is key to evolving the program and building continual improvement.
Channel and retail experts that drive superior brand and sales growth.
Solutions designed for your business that deliver with agility, precision and speed.
Business Intelligence plans and models supported by local history, retail footprint & strategic insights
Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.
To help make you the most-informed decision, here are some common questions. More questions? Scroll down, fill out the form and just ask!
A brand ambassador is a branded representative who promotes a specific brand and its related products in a positive way to others with whom they come into contact. This can be through many activities - building instore relationships, driving retail staff brand advocacy & training, a unique experiential activation, or direct customer sales on the shop floor.
Brand ambassadors is a bigger term that can include roles called brand advocates, event promoters, sales demonstrators, assisted sales staff, brand trainers, brand reps, and many more names! At the end of the day it’s a branded representative driving these retail objectives to grow your business.
Brand ambassadors are effectively your arms & legs in retail to drive your strategies and objectives. Without them your product may just live on the shelf in the hopes someone walks in already convinced through other marketing channels or the packaging. Depending on your categories and channels the role of the branded representation may vary.
For example a high-end consumer electronics product may require more retailer staff training to engage and communicate the differentiation of your brand and products. For an experiential product such as a coffee machine - live product demonstrations would be critical to the sales process for a shopper to purchase.
It completely depends on your requirements, objectives, and ambitions. As part of developing a proposal, we do an entire analysis to provide our recommended team size, structure and everything else, which includes learning about these desires and a greater understanding of your business.
Many of our clients pull different levers of services and solutions at different times based on what they need to win in retail. This can involve having a base annual program, with some seasonal projects, as well as some ad-hoc services such as POS printing and distribution.
Often brand ambassador & experiential programs are dove-tailed merchandising and mystery shopping to drive specific objectives concurrently. As part of engaging with us, we map out these opportunities to provide a tailored solution that is efficient, effective, and flexible.
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