Embracing AI: Transforming Field Marketing In Retail
By Andy Kirk on 6 Jun

Our CEO Andy Kirk gives his views on AI, and how we're harnessing its powerful capability to drive faster, smarter and deeper insights for clients.

The rise of the health-conscious consumer: Australian supermarkets step up to influence healthy choices
By Polly Yule (MD) & Becky Schrederis (BM) on 30 Dec

From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are promoted in store is changing. 

What retailers can learn from TikTok to prepare for the metaverse?
By Andy Kirk - CEO on 28 Nov

While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve.

How To Improve Mystery Shop Scores
By CROSSMARK on 27 Sep

In an age where word of mouth is crucial to a business’s growth, exceptional customer service is a top priority. Mystery shopping continues to be an excellent way to see your business through the eyes of your customers and provide detailed insights on where you can improve.

Ensuring your field marketing is driving sales after a period of disruption
By Polly Yule - MD on 6 May

The retail industry in the last two years has navigated through numerous obstacles, from panic buying and out of stocks due to supply chain pressures and labour challenges...

Building a business case for growth and distribution
By Patricio Servat - Business Development Manager on 23 Mar

Field sales is essential for building a product’s distribution, volume, and overall growth within independent retail channels, however in today’s highly competitive environment field representatives are expected to...

Leveraging our ecommerce & logistics capabilities to help clients grow online
By Con Botsioulis - Client Service Director on 15 Feb

The shift in shopper behaviour means it has never been more important for brands to maximise their online visibility...