Exceed sales targets with a field marketing promotional blitz during peak trading season

The retail sector has had a particularly challenging year in 2019, with the Australian Bureau of Statistics (ABS) figures showing relatively flat sales year-on-year. Australian retail turnover increased 0.4 per cent in August 2019. This follows an unchanged result on the previous month. With retailers looking forward to capitalising on the holiday trading period, the […]

POP: an untapped gold mine

Shop! ANZ General Manager Carla Bridge, and CROSSMARK CEO Andy Kirk agree that use of technology and point-of-sale marketing techniques can notably increase sales. Ms Bridge especially emphasises the importance of ‘less stock, more story’ and keeping the end goal in mind. The consensus is that point-of-purchase (POP) or point-of-sale material (POS/POSM) constitutes a specialised […]

Impact of technology and data on sales and marketing

Technology brings new dynamic into being Association of Sales and Merchandising Companies Australasia (ASMCA) chairman Keith Quigg says the retail market is changing dramatically, with retailers more genuinely focused on the consumer and new dynamics at play as a result of technology. “This is much more so than in the past when retailers had a […]