Brand Activation & Experience
The best products still need help converting at the point of purchase. Brand ambassadors put your brand in front of shoppers at the moments that matter, whether that’s a product demo in-store, a tasting event, a pop-up, or a retailer staff training session.
Key services
Every step of the shopper journey
Brand activation works where a shopper is in their decision-making. We deploy the right people, in the right place, for the right objective at every point in the journey.
Awareness
Get your brand seen. Pop-ups, expos, public events, and experiential activations that reach shoppers before they’re in buying mode, building familiarity and preference before they hit the shelf.
Consideration and trial
Give shoppers a reason to choose you. Demonstrations, tastings, and product experiences that build confidence. Retailer staff trained to understand your product and recommend it with conviction.
Purchase
Close the sale. Assisted sales staff engaging directly to convert interest into a transaction. Retailer staff are trained and advocates of your products.
By the numbers
A look at our business
While numbers can’t paint a full picture, we’re proud of the accomplishments our team has achieved.
Explore our other services
We provide full-service expertise and bespoke end-to-end solutions for our clients.
Field teams and account support that drive sales growth
Real-time visibility, reporting, and smarter decision-making
Drive growth on Amazon and improve profitability
Latest news & insights
Explore our case studies, articles, and downloads
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
Contact us
Let's talk about your goals
Use the form to get in touch, or drop us an email if you need to send something through.
New Business
Pat.Servat@crossmark.com.au
General Enquiries
Hello@crossmark.com.au
Careers Team
Careers@crossmark.com.au
Visit us
Find our Sydney and Melbourne offices