Mystery Shopping
We provide large-scale and independent in-store insights that reveal how the customer truly experiences your store, brand, or products, highlighting opportunities to improve service and sales.
Strategy consult
Covert data capture
Online and offline
Bespoke solutions
Growth solutions
Providing true visibility of the customer experience
Retail brand health audits
Staff knowledge and advocacy
Measure staff performance
Customer experience
Competitor pricing and ranging
Market research and exit surveys
Health & safety procedures
Store presentation & cleanliness
Audit compliance and standards
Strategic pillars
Turning retail opportunity into sales growth
We tailor our strategies based on your specific opportunities, challenges, and retail goals.
Nationwide coverage
A national network of trained mystery shoppers delivering consistent, reliable insights.
Real-time visibility
Integrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities
Custom scripts
Tailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives.
Protect your brand
Maintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance.
Nationwide coverage
A national network of trained mystery shoppers delivering consistent, reliable insights.
Real-time visibility
Integrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities
Custom scripts
Tailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives.
Protect your brand
Maintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance.
Data & technology
Storetrack: Data-driven deployment and live reporting
Our own proprietary Storetrack technology enables incredible flexibility and agility to deploy our teams, while providing real-time visibility into all activity and performance to shape strategy.
Data-Driven Deployment
Activate programs anywhere, at any scale, on your timeline. Every engagement is built around your specific objectives and powered by data.
Live Reporting
Real-time visibility into every activation with granular data and photo verification. See what's happening in-store as it happens, enabling immediate response and complete accountability.
Custom Dashboards
Tailored views for different stakeholders. Leadership gets the summary, field teams get the detail.
Trends & Insights
Identify patterns, opportunities, and receive strategic recommendations based on what the data reveals.
End-to-end POS Management driving sales growth
Internal Warehouse and integrated POS Management enabling teams to seize opportunities, improve compliance, and achieve greater speed-to-market.
Coordinating POS printing from inception and samples to production from local or offshore suppliers
Our own warehouse stores and distribution POS, asset, fixtures, and stock
Field integration so teams can order online and capture in-store opportunities
On-demand fulfilment and tracking via our Storetrack system
Case study
Client Name: Awesome headline with a powerful stat
Sub-heading to the case study
Brief description about the story without giving away the ending so people want to learn more about it.
Latest news & insights
Explore our case studies, articles, and downloads
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
Contact us
Let's talk about your goals
Use the form to get in touch, or drop us an email if you need to send something through.
New Business
Pat.Servat@crossmark.com.au
General Enquiries
Hello@crossmark.com.au
Careers Team
Careers@crossmark.com.au
Visit us
Find our Sydney and Melbourne offices