Merchandising
Data-driven deployment
Speed, scale, and national coverage
Inhouse POS management
Specialist channel teams
Growth solutions
Completely flexible and on-demand retail specialists
Shelf Management
Stock Replenishment
Planograms
On-Shelf Availability
Inventory Management
Compliance & Audits
Promotional Activations
POS & Campaign Builds
Off-Location Displays
Key Message Delivery
Store & Competitor Intel
Staff Feedback
Strategic pillars
Turning retail opportunity into sales growth
We tailor our strategies based on your specific challenges, opportunities, and retail goals.
Data-led strategy
Working closely with your team to identify opportunities through sales data, distribution gaps, and market intelligence. Every activation is designed around specific objectives and targeting impact.
Speed, scale, reach
Launch faster, respond to issues immediately, and deploy teams wherever opportunity exists. Our scale enables strategic activation that's not limited by operations - any place, any time.
Insights & innovation
We work as an extension of your team, bringing field expertise to drive continuous improvement. Our partnership approach means refining strategy together based on what's delivering results in market.
Field model
Models enabling your strategy to deliver results. Whether that's a fixed resource or flexibility for seasonal peaks, the model must support your goals.
Data-led strategy
Working closely with your team to identify opportunities through sales data, distribution gaps, and market intelligence. Every activation is designed around specific objectives and targeting impact.
Speed, scale, reach
Launch faster, respond to issues immediately, and deploy teams wherever opportunity exists. Our scale enables strategic activation that's not limited by operations - any place, any time.
Insights & innovation
We work as an extension of your team, bringing field expertise to drive continuous improvement. Our partnership approach means refining strategy together based on what's delivering results in market.
Field model
Models enabling your strategy to deliver results. Whether that's a fixed resource or flexibility for seasonal peaks, the model must support your goals.
Data & technology
Storetrack: Data-driven deployment and live reporting
Our own proprietary Storetrack technology enables incredible flexibility and agility to deploy our teams, while providing real-time visibility into all activity and performance to shape strategy.
Data-Driven Deployment
Activate programs anywhere, at any scale, on your timeline. Every engagement is built around your specific objectives and powered by data.
Live Reporting
Real-time visibility into every activation with granular data and photo verification. See what's happening in-store as it happens, enabling immediate response and complete accountability.
AI Integrated
AI accelerates insight generation and optimising admin. Faster analysis, richer recommendations, and more efficient operations across your program.
Trends & Insights
Identify patterns, opportunities, and receive strategic recommendations based on what the data reveals.
End-to-end POS Management driving sales growth
Internal Warehouse and integrated POS Management enabling teams to seize opportunities, improve compliance, and achieve greater speed-to-market.
Coordinating POS printing from inception and samples to production from local or offshore suppliers
Our own warehouse stores and distribution POS, asset, fixtures, and stock
Field integration so teams can order online and capture in-store opportunities
On-demand fulfilment and tracking via our Storetrack system
Case study
PepsiCo: How a must-win merchandising team replenished 425,000+ cartons a year
A long-term partnership reshaped the way a market leader deploys its field team.
When PepsiCo’s territory coverage started showing cracks, competitors didn’t wait around. What began as ad-hoc support to fill vacancies evolved into something more strategic: a collaborative model that freed PepsiCo’s territory managers to focus on what they do best.
Latest news & insights
Explore our case studies, articles, and downloads
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
Contact us
Let's talk about your goals
Use the form to get in touch, or drop us an email if you need to send something through.
New Business
Pat.Servat@crossmark.com.au
General Enquiries
Hello@crossmark.com.au
Careers Team
Careers@crossmark.com.au
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Find our Sydney and Melbourne offices