E-commerce
Our team develops e-commerce strategies and helps manage warehouse distribution and logistics. We have a range of Amazon solutions designed to support the shopper experience across every point along their buyer journey.
A good 
strategy also grows physical retail sales
Your shopper is omni-channel
Their journey is complex and goes across, physical, social, and online – and Amazon is at the heart of every step.
Digital
Physical
Word of Mouth
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Digital
Shoppers research and form opinions online long before they commit to a brand. Your digital shelf is often the first impression whether sales or research is the outcome.
Physical
Shoppers are entering into physical retail stores, influenced by online and may be looking to interact live with the product or discuss it with a retailer sales associate before purchase.
Word of Mouth
Reviews and recommendations feed back into the omni-shopper journey and do the work all over again across awareness, consideration, purchase, and loyalty.
Amazon services
We develop or review existing ecommerce strategies to ensure they are optimised for growth.
Amazon Strategy & Consulting
Working with you to develop a plan to drive profitable sales growth on Amazon.
Amazon Account Management
Amazon seller specialists and provide full turn-key account management services.
Vendor Fee Recovery
Clawback up to 5 years' worth of Amazon fees - 100% commission based. No win, no fee.
Growth solutions
Amazon account management
We tailor our strategies based on your specific challenges, opportunities, and retail goals.
Amazon seller account registration
Product listing creation and optimisation
Brand protection (unauthorised sellers)
Advertising optimisation and management
Market expansion
FBA support
Brand pages and stores
Audit current performance
1P vs. 3P SKU strategy
Case study
Client name: Awesome headline with a powerful stat
Sub-heading to the case study
Brief description about the story without giving away the ending so people want to learn more about it.
Support
FAQs
Have questions about selling on Amazon or managing your e-commerce presence in Australia? Here are the common ones, but reach out directly to talk about your business.
What does Amazon account management actually involve?
Amazon account management covers everything needed to run a high-performing seller account: product listing creation and optimisation, advertising setup and ongoing management, Brand Registry and brand protection, FBA logistics support, and performance monitoring.
A good account manager treats your Amazon presence like a retail channel in its own right, not just an online extension of your brand.
Do I need an agency to manage Amazon or can I do it in-house?
You can manage Amazon in-house, and many brands start that way. The challenge is that Amazon rewards consistency, speed, and technical depth across advertising, content, and operations simultaneously. Most brand teams don’t have the bandwidth or platform expertise to manage all of it well.
An agency makes the most sense when your account is underperforming, when you’re launching in a new category or market, or when Amazon has become large enough that gaps in execution are costing you real money.
If you’re happy with your internal team that’s great. If you’re on 1P, then you’ll be interested in our Vendor Fee Clawback technology to recoup Amazon fees.
How do you optimise Amazon products to improve on search?
Listing optimisation focuses on how Amazon’s A9 algorithm ranks and surfaces products. That means keyword research aligned to actual shopper search behaviour, title and bullet point structure that satisfies both the algorithm and the reader, A+ Content that reduces purchase hesitation, and backend search terms that capture long-tail queries.
Good optimisation also considers conversion rate, not just traffic, since Amazon ranks products that sell.
What is Amazon Brand Registry and why does it matter?
Brand Registry is Amazon’s program that gives brand owners greater control over how their products appear on the platform. It unlocks A+ Content, Amazon Stores, Sponsored Brands ads, and crucially, tools to identify and remove unauthorised sellers or counterfeit listings.
Without it, third-party sellers can alter your listings, undercut your pricing, and damage your brand presentation in ways you can’t easily stop.
Should my brand be on Amazon 1P or 3P?
The right model depends on your margin structure, control priorities, and Amazon’s appetite for your category. Vendor Central (1P) means Amazon buys your stock wholesale and manages the customer experience.
Seller Central (3P) means you control pricing, content, and fulfilment, with more visibility into performance data. Many brands run a hybrid strategy. The right answer isn’t always obvious, and switching models mid-stream can be disruptive, so it’s worth getting the strategic call right early.
How does Amazon affect my brand's physical retail sales?
More than most brands expect. Shoppers regularly research on Amazon before buying in-store, using reviews, pricing, and product imagery to validate decisions.
A weak Amazon presence, poor reviews, or out-of-stock listings can influence purchase intent well before a customer walks into a Woolworths, JB Hi-Fi, or Bunnings. For omnichannel brands, Amazon isn’t a separate channel. It’s part of the same shopper journey.
How quickly can I expect results?
Listing and content changes can improve conversion relatively quickly, often within weeks. Advertising performance typically stabilises within 60 to 90 days as campaigns accumulate data and targeting is refined.
Organic ranking improvements take longer because they’re driven by sustained sales velocity and review accumulation. Brands that see the strongest results treat Amazon as a long-term channel investment, not a quick fix.
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Contact us
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Pat.Servat@crossmark.com.au
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