Australia's largest retail channel Australia's largest retail channel One of the most competitive and dynamic landscapes
FAST-moving consumer goods FAST-moving consumer goods Speed and data are critical to driving incremental sales growth

Fast-Moving Consumer Goods (FMCG)

One of the most fiercely competitive industries in Australia

The increasingly competitive nature of the $100 billion+ FMCG environment, means it has never been more important to optimise products at store-level and maximise sales. 

CROSSMARK is recognised in the industry for its flexible and customised approach to developing retail solutions for the FMCG sector and our team is entrusted to manage the most complex and demanding projects. We can execute national campaigns at scale and help maintain brand presence by making sure products have maximum visibility, are readily available on-shelf, are ticketed correctly, and field teams are deployed strategically using our intuitive live reporting software.

Our team has relationships with major FMCG brands and works closely with leading grocery, petrol, and convenience retailers, including Coles, Woolworths, Metcash, BP, Coles Express, and 7-Eleven.

Popular Services

All solutions are tailored to your requirements.
New specialist services are developed in collaboration with our client partners outside of these listed below.

Retail Merchandising

Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.

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Sales Teams

Growing distribution and sales in independent channels with highly trained and capable salespeople visiting the right stores.

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Specialty Services

Supporting services to support your performance such as POS warehousing and distribution, data and analytics, and retailer supply demand planners.

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Tailored Solutions

CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.

We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.

Specialist Teams

Channel and retail experts that drive superior brand and sales growth.

Business Intelligence

Data-driven plans and models supported by local history, retail footprint & strategic insights.


Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.

Flexible Field Models

There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.

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CROSSMARK HQ +61 2 9439 1233