FMCG
With thousands of SKUs competing for shelf space across Coles, Woolworths, Independents, and P&C, execution consistency is everything. Getting it right takes deep retailer knowledge, a reliable national field team, and the technology to see what’s happening in store the moment it matters.
One of the most fiercely competitive industries
The $150 billion+ FMCG environment is defined by thin margins, constant promotional activity, and retailers with increasingly high compliance expectations.
Shelf space is allocated on data, lost on poor execution, and won back slowly. With ranging decisions made centrally but implemented across thousands of stores by field teams, the gap between what’s planned and what actually lands on shelf can be significant. New product launches, seasonal campaigns, and off-location activations all depend on a field team that shows up prepared, reports accurately, and adapts quickly when something isn’t right.
The brands that consistently outperform in this channel tend to have one thing in common: tight alignment between their sales strategy and their in-store execution. That’s where we come in.
We’re a trusted partner to some of Australia’s most recognised FMCG brands, with the scale, technology, and channel knowledge to deliver consistently.
Relevant services
Everything to drive sales growth in FMCG. Beyond these, we support with POS printing and distribution, image recognition, and more.
Case study
PepsiCo: How a must-win merchandising team replenished 425,000+ cartons a year
A long-term partnership reshaped the way a market leader deploys its field team.
When PepsiCo’s territory coverage started showing cracks, competitors didn’t wait around. What began as ad-hoc support to fill vacancies evolved into something more strategic: a collaborative model that freed PepsiCo’s territory managers to focus on what they do best.
Latest news & insights
Explore our case studies, articles, and downloads
- News & Insights
It feels as though the catalogues have turned before the weather. This edition we’re reading the season in the promotional ...
- News & Insights
Compliance matters. A shelf that’s wrong needs to be fixed. A planogram that’s drifting needs to be corrected. AnOSA problem ...
- News & Insights
FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- News & Insights
It feels as though the catalogues have turned before the weather. This edition we’re reading the season in the promotional ...
- News & Insights
Compliance matters. A shelf that’s wrong needs to be fixed. A planogram that’s drifting needs to be corrected. AnOSA problem ...
- News & Insights
FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
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