Brand Ambassadors
We design bespoke strategies and create in-store experiences that influence and drive purchase in-store. Our teams are an extension of your brand, driving engagement, education, and conversion across every retail touchpoint.
Territory Management
Training & advocacy
Experiential events
Assisted sales
Growth solutions
We tailor our strategies based on your specific opportunities, challenges, and retail goals.
Territory and area management
Retail staff training & advocacy
Experiential events
Pop ups & kiosks
Assisted sales & demonstrators
Retailer conferences
Asset creation and logistics
Tastings and samplings
Dedicated brand teams
Strategic pillars
Turning retail opportunity into sales growth
Our programs are built around your commercial objectives with the right people , the right stores, the right strategy.
Data-led models
Store selection, call frequency, and resource allocation all driven by sales data and retail opportunity analysis.
Sales & engagement
Designing holistic strategies to ensure every part of the shopper journey is working to maximise sales.
Full service
End-to-end program management from recruitment and training through to warehousing, POS, and fixtures.
Specialist teams
Channel and category experts to leverage experience, relationships, and best practice methodologies.
Data-led models
Store selection, call frequency, and resource allocation all driven by sales data and retail opportunity analysis.
Sales & engagement
Designing holistic strategies to ensure every part of the shopper journey is working to maximise sales.
Full service
End-to-end program management from recruitment and training through to warehousing, POS, and fixtures.
Specialist teams
Channel and category experts to leverage experience, relationships, and best practice methodologies.
Features
Storetrack: Data-driven deployment and live reporting
Our own proprietary Storetrack technology enables incredible flexibility and agility to deploy our teams, while providing real-time visibility into all activity and performance to shape strategy.
Data-Driven Deployment
Activate programs anywhere, at any scale, on your timeline. Every engagement is built around your specific objectives and powered by data.
Actionable Insights
Real-time visibility into every activation. See what's happening in-store as it happens, enabling immediate response and complete accountability.
AI Integrated
AI accelerates insight generation and optimising admin. Faster analysis, richer recommendations, and more efficient operations across your program.
Trends & Insights
Identify patterns, opportunities, and receive strategic recommendations based on what the data reveals.
End-to-end POS Management driving sales growth
Internal Warehouse and integrated POS Management enabling teams to seize opportunities, improve compliance, and achieve greater speed-to-market.
Coordinating POS printing from inception and samples to production from local or offshore suppliers
Our own warehouse stores and distribution POS, asset, fixtures, and stock
Field integration so teams can order online and capture in-store opportunities
On-demand fulfilment and tracking via our Storetrack system
Case study
DJI: How a retail training & advocacy program grew market share by 20%
Why the biggest barrier to selling a world-class product was the person standing behind the counter
DJI arrived in Australian retail with exceptional products and a brand already dominant globally. The challenge wasn’t consumer demand, it was retail staff who didn’t yet know how to sell it.
Latest news & insights
Explore our case studies, articles, and downloads
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
- Case Study
CROSSMARK
Sep 2025
- News & Insights
The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- Case Study
CROSSMARK
Jun 2025
Contact us
Let's talk about your goals
Use the form to get in touch, or drop us an email if you need to send something through.
New Business
Pat.Servat@crossmark.com.au
General Enquiries
Hello@crossmark.com.au
Careers Team
Careers@crossmark.com.au
Visit us
Find our Sydney and Melbourne offices