DJI: Breaking Into Australian Retail
Consumer electronics
How DJI Trained Retail to Fly: A Case for Training & Advocacy
Retail Training
Delivered thousands of face-to-face training sessions to educate retail staff and build confidence selling DJI’s technical product range.
Brand Advocacy
A dedicated DJI brand ambassador team worked directly with retail staff to strengthen product advocacy at the point of sale.
Store Engagement
Retail roadshows and in-store training events engaged hundreds of sales associates across key retail partners.
Merchandising Support
Regular merchandising visits ensured strong fixture compliance and high-quality in-store presentation.
Experiential Training
Group training sessions and VIP cinema events helped bring the DJI brand to life for retail teams.
Seasonal Support
Additional retail specialists supported key sales periods such as Black Friday and Christmas.
“The CROSSMARK team have been deeply involved in enhancing our program and have shown great problem-solving skills whenever challenges arise. They always go the extra mile on achieving their goal, and their performance has well exceeded our expectations.”
Insights
- Harvey Norman (franchise model) and JB Hifi (corporate model) require different in-store strategies.
- Over 400 stores in universe with approx. 1200+ relevant sales people.
- Staff trained with more than 6 modules can sell up to 123% more.
- 67% of shoppers are open to other brands at the point of purchase.
Driving growth
Strategy & Solution
Across a long standing partnership, our solution rolled out in three phases:
Training & Advocacy
Retail training & advocacy strategy underpinned by a DJI brand ambassador team.
Seasonal Pushes
Supported by seasonal activations with on-demand retail specialists.
Bespoke Approach
Bespoke store approach overlaying DJI data, our data, and our channel insights to align investment with opportunity and ROI.
Assisted Sales Pivot
Pivots during key periods like Black Friday & Christmas.
Results
12,600+ face-to-face training sessions
400+ RSAs trained in person at retailer roadshows
6,400 merchandising visits
141 group training sessions & exclusive VIP cinema events
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DJI: Breaking Into Australian Retail
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