AI vs. Smart: What Consumer Electronics labels reveal about price, positioning, and shopper trust

‘Smart’ and ‘AI’ are two of the most visible examples with both appearing across CE retailer catalogues. Both can describe real functionality. Both can also be stretched into shorthand when brands are trying to simplify a more complicated product story – but they are not doing the same job. This is based on CROSSMARK analysis […]

DJI: Breaking into Australian retail

A strategic retail program that helped DJI break into the Australian market
and exceed sales expectations.

The keys to planning a successful Black Friday sales campaign

Black Friday has become Australia’s most significant retail sales event, and the brands that treat it as a strategic campaign rather than a discount exercise consistently outperform those that simply mark down and hope for the best. In the space of a few years, Black Friday has grown from a largely American phenomenon into the […]

Managing live interactive store displays for CE brands

Since the arrival of online retailing, bricks and mortar retailers have had to work harder than ever to capture buyer attention. In an effort to entice buyers back into the physical store environment, customer experience (CX) has become a paramount part of a brand’s instore sales strategy. The high value nature of consumer electronics also […]