70% of shoppers 70% of shoppers Are more likely to buy a product if they are able to experience it first
Consumer Electronics Consumer Electronics Home of the world's largest brands

Consumer Electronics

Fast-paced and dynamic environment with the world's largest brands

We are recognised in the industry for our tailored and data-driven approach to developing merchandising and experiential campaigns that engage and motivate shoppers to buy at the point of purchase. Our dedicated consumer electronics team partners with some of the world's largest and most iconic brands as well as smaller Australian companies. Research shows that consumers are 70% more likely to buy a product if they are able to experience it first, which is why designing programs that create a connection with a product or brand is critical in supporting the shopper’s path to purchase

Our team has extensive knowledge and a proven track record in delivering highly effective field strategies, activations and ambassador programs that create a deeper connection between brands and shoppers. This high-value, large-scale, and process-driven channel requires a retail partner that can support brands with strategic retail planning and effective field teams that can meet specific objectives at a store-level and beyond.

We work with all major retailers and have relationships with groups such as Harvey Norman, JB Hi-Fi, The Good Guys, Bing Lee, and more.

Popular Services

All solutions are tailored to your requirements.
Solutions and services are developed in collaboration with our client partners outside of these listed below.

Merchandising

Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.

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Sales Teams

Growing distribution and sales in independent channels with highly trained and capable salespeople visiting the right stores.

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Brand Ambasssadors

A specialist division focusing on the shopper experience to deliver best-in-class customer engagement, demonstations, sales, and retailer staff advocacy and training.

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Mystery Shopping

Maximising sales with speed to market, scale and flexibility. Using data insights for smarter strategies and targeted deployment.

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Ecommerce Services

Key solutions to drive your online sales growth through such support as marketplace management and product content syndication.

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Specialty Services

Uniquely designed services to support your business in commerce such as POS warehousing, data analytics, and HR hosting.

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Tailored Solutions

CROSSMARK develops tailored solutions for our client’s needs, not the other way around. Gone are the days of the set-and-forget mentality; we activate how, where, when, and with what will deliver the best ROI and impact for your business.

We use our retail experience, data-driven insights, and your business' retail goals & strategy to design the best field strategy. Through our integration and partnership with your business that we build right from the start, continually improve, and evolve our programs with the changing retail landscape.

 

Specialist Teams

Channel and retail experts that drive superior brand experience, retailer relationships, and sales growth.

Business Intelligence

Data-driven plans and models supported by our internal BI team, retail footprint, and strategic insights.

Technology

Leveraging our proprietary technology make it easier to work, more efficient & drive a better outcome in store.

Flexible Field Models

There are so many ways to approach this channel, depending on your business' requirements we can develop models that suit your needs around commercials, flexibility, capability, and scale among other things. Our business intelligence (BI) team allows us to use data & insights to design a smarter way for faster growth.

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CROSSMARK HQ +61 2 9439 1233