PepsiCo: Supporting sales growth in must-win regions

How a hybrid model freed PepsiCo reps to sell more and drive growth nationwide.

The keys to planning a successful Black Friday sales campaign

Black Friday has become Australia’s most significant retail sales event, and the brands that treat it as a strategic campaign rather than a discount exercise consistently outperform those that simply mark down and hope for the best. In the space of a few years, Black Friday has grown from a largely American phenomenon into the […]

POP: an untapped gold mine

Shop! ANZ General Manager Carla Bridge, and CROSSMARK CEO Andy Kirk agree that use of technology and point-of-sale marketing techniques can notably increase sales. Ms Bridge especially emphasises the importance of ‘less stock, more story’ and keeping the end goal in mind. The consensus is that point-of-purchase (POP) or point-of-sale material (POS/POSM) constitutes a specialised […]