Hardware

The hardware channel is unlike most retail environments. Shoppers tend to be project-driven and engaged, often spending significant time in-store comparing options across a category where product knowledge, demonstration, and accurate ticketing all influence the final decision. The stakes for in-store execution are correspondingly high.

Bunnings dominates the channel by volume, but Mitre 10’s independent network and specialty retailers like Total Tools serve distinct shopper missions and require a different approach. Trade customers, in particular, have higher product knowledge and lower tolerance for poor shelf standards or out-of-stock situations. Brands that maintain consistent execution across the full hardware network tend to outperform those that focus only on the biggest doors.

We support hardware brands across the full channel, from large-format national coverage through to independent trade retailers, with merchandising, field sales, and dedicated vendor in-store programs.