Events & Experiential
Experiences people remember. Results that build brands.
We create high-impact experiential activations that connect brands with consumers in the moments that matter most.
Strategy
Creative & Production
Staffing & Execution
Reporting & Optimisation
Growth solutions
Commercially focused programs built to perform
Strategic planning
Retail insight
Data-led optimisation
Creative ideation
Execution
Consumer psychology
Production
Real-time reporting
Logistics & Operations
Strategic pillars
why brands partner with us
We tailor our strategies based on your specific opportunities, challenges, and retail goals.
Retail DNA
Backed by one of Australia's leading retail sales and marketing groups.
National Scale
Ability to execute seamlessly across metro, regional and remote locations.
Creative & Commercial Balance
Experiences designed to look exceptional and deliver measurable outcomes.
Flexible Delivery Models
From one-off campaigns to large-scale national experiential programs.
Nationwide coverage
A national network of trained mystery shoppers delivering consistent, reliable insights.
Real-time visibility
Integrated reporting through our proprietary reporting software StoreTrack provides clear dashboards and highlights strengths, gaps and opportunities
Custom scripts
Tailored assessment criteria aligned to your brand standards, customer experience goals and commercial objectives.
Protect your brand
Maintain control of your brand’s in-store presence with structured evaluations that identify inconsistencies before they impact perception or performance.
Data & technology
Storetrack: Data-driven deployment and live reporting
Our own proprietary Storetrack technology enables incredible flexibility and agility to deploy our teams, while providing real-time visibility into all activity and performance to shape strategy.
Data-Driven Deployment
Activate programs anywhere, at any scale, on your timeline. Every engagement is built around your specific objectives and powered by data.
Live Reporting
Real-time visibility into every activation with granular data and photo verification. See what's happening in-store as it happens, enabling immediate response and complete accountability.
Custom Dashboards
Tailored views for different stakeholders. Leadership gets the summary, field teams get the detail.
Trends & Insights
Identify patterns, opportunities, and receive strategic recommendations based on what the data reveals.
End-to-end POS Management driving sales growth
Internal Warehouse and integrated POS Management enabling teams to seize opportunities, improve compliance, and achieve greater speed-to-market.
Coordinating POS printing from inception and samples to production from local or offshore suppliers
Our own warehouse stores and distribution POS, asset, fixtures, and stock
Field integration so teams can order online and capture in-store opportunities
On-demand fulfilment and tracking via our Storetrack system
Case study
Client Name: Awesome headline with a powerful stat
Sub-heading to the case study
Brief description about the story without giving away the ending so people want to learn more about it.
Latest news & insights
Explore our case studies, articles, and downloads
- News & Insights
Not all distribution gaps are created equal. Independents are one of the most expensive channels in the world to service, ...
- News & Insights
It feels as though the catalogues have turned before the weather. This edition we’re reading the season in the promotional ...
- News & Insights
FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
- News & Insights
Not all distribution gaps are created equal. Independents are one of the most expensive channels in the world to service, ...
- News & Insights
It feels as though the catalogues have turned before the weather. This edition we’re reading the season in the promotional ...
- News & Insights
FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been ...
- News & Insights
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...
- News & Insights
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...
Contact us
Let's talk about your goals
Use the form to get in touch, or drop us an email if you need to send something through.
New Business
Pat.Servat@crossmark.com.au
General Enquiries
Hello@crossmark.com.au
Careers Team
Careers@crossmark.com.au