STRATEGIC PARTNERSHIP

STRATEGIC PARTNERSHIP

Delivering in-store success

TRANSPARENT REPORTING

TRANSPARENT REPORTING

Track your objectives

FIELD SALES

The competitive dynamics of the fast-moving consumer goods industry require dedicated, passionate and skilled individuals and teams who are driven to assist in improving range, share of space and overall category performance via building trusted relationships with key store personnel.


CROSSMARK provides our clients with a flexible and agile model to suit their business objectives in a consultative partnership across the independent grocery landscape of Australia.


We have a tried and tested sales call process using our “7 steps to in-store success” and utilising customer centric buyer behaviours to help our staff understand who they are selling to. Staff are also equipped with technology to provide live updates on results daily or weekly to assist our clients track their objectives.


CROSSMARK has the people that will make a difference to YOUR brands with an in-house talent team who work specifically with on-boarding team members. We believe in the philosophy of “hire hard and manage easy” and have a recruitment process to provide for long-term partnerships.

BUSINESS INTELLIGENCE

CROSSMARK’s advanced analytics systems include unmatched data sources, world-class analytic talent, and state-of-the-art tools and technology. We identify critical insights to understand and target the right shoppers with the right products, right channels, right locations at the right time.

CONSULTATION BEFORE EXECUTION

Tasks are formally agreed clearly before things are done so you have the peace of mind that things are done correctly from the start.

CHANGE REQUIREMENTS HALFWAY?

We understand that change is inevitable often at short notice! CROSSMARK’s systems and flexibility means that we can adapt to a client’s changing demands quickly while still delivering exceptional results in store.

OVER AND ABOVE WITH YOUR BRAND

At CROSSMARK, we look to forge connections on many levels. Whether it’s linking consumers to brands, or insights to ideas, these connections fuel growth for our valued clients and customers. As a trusted partner, we nurture these connections with a smart, inventive approach and talented people whose commitment to excellence make it personal.

Retailers

We currently manage over 1000 Independent stores within the IGA, Foodworks and Spar banners nationally. If it is a professional sales team to manage your brands, you are after look no further. 

Solutions

CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.

Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.

Speed to Market

Speed to Market

Planogram Execution

Planogram Execution

POS Distribution

POS Distribution

New Line Speed to Shelf

New Line Speed to Shelf

Shelf Merchandising

Shelf Merchandising

Audits

Audits

Product Rotation

Product Rotation

Display Setup

Display Setup

Promotional Pre-Sells and Compliance

Promotional Pre-Sells and Compliance

RETAIL BLOG

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CONTACT US

CROSSMARK HQ +61 2 9439 1233