CROSSMARK forms new alliance with global creative agency IMA

Our partnership with IMA is timely as it allows us to support clients with new creative services offerings to improve a brand's customer journey.

CROSSMARK Australia has announced a new partnership agreement with Intermarketing Agency (IMA), an award-winning global creative agency with offices around the world including Sydney, Australia. The agreement comes after CROSSMARK was acquired by DKSH Smollan earlier this year, giving the field marketing and retail services specialist access to an outstanding network of international companies including IMA, whose impressive showreel includes work for leading retail brands such as Adidas, KIND and Reebok.

IMA Agency Film 2019 from Intermarketing Agency.

As the retail sector continues to face ongoing market challenges, CROSSMARK is thrilled to be expanding its services and offering clients a broader range of capabilities that support traditional in-store merchandising and field campaigns.  Used strategically, creative and digital elements can enhance in-store sales and marketing initiatives to improve a brand’s customer journey.

Andy Kirk, CROSSMARK Australia CEO, commented, “In the current retail climate, brands have had to evolve quickly to meet changing market demands and consumer purchasing behaviour. Our partnership with IMA is timely as it allows us to tap into our global network and support clients with new creative services offerings.

“During 2020, digital capabilities have become increasingly important as brands turn to online activations to engage customers.  By leveraging IMA’s creative and digital expertise, and tapping into CROSSMARK’s data intelligence capabilities, we can support clients with their digital engagement programs, such as e-commerce or online virtual training”.

IMA x Adidas Case Study from Intermarketing Agency.

Nickii Gray, Chief Executive Partner at IMA UK, commented, “As a global creative communications agency we are always looking at how best to help brands connect with consumers. Through our partnership with CROSSMARK Australia, we look forward to bringing our complementary skills and specialisms, specifically in retail, to create a seamless proposition across sales and marketing.

“The fusion of IMA’s global creative thinking and CROSSMARK’s expertise in activating innovative field and retail solutions, underpinned by a depth of data and insight, is unique and something we believe is more fundamental than ever to brands and retailers in the wake of 2020.”