Emerging technologies that will enhance the in-store experience

Physical retail in Australia is undergoing a technology-led transformation. The stores investing in smarter, more connected in-store experiences are not just improving efficiency. They are building the kind of shopper engagement that online retail still struggles to replicate. The role of physical retail has shifted considerably over recent years. Stores are no longer simply points […]

Impact of technology and data on sales and marketing

Technology brings new dynamic into being Association of Sales and Merchandising Companies Australasia (ASMCA) chairman Keith Quigg says the retail market is changing dramatically, with retailers more genuinely focused on the consumer and new dynamics at play as a result of technology. “This is much more so than in the past when retailers had a […]