AI in action: How CROSSMARK’s AI capability is evolving
About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future of field marketing. Back then AI felt new, exciting and more than little experimental. Fast forward to today and just like in so many areas of our lives AI is no longer just a concept […]
CROSSMARK & Pensa: Bringing Vision AI Image Recognition to Aussie retail
Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS market with a team that knows retail execution inside and out – Mark Abernathy, Chief Commercial Officer, Pensa Systems If you want to know what’s really happening on shelf, you’ve got two options: Camp out […]
How data-centric is your field reporting in 2025
The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data, in real time, and using it to make decisions that their competitors are still making on instinct. I’ve chosen to re-write a similar article I wrote for the Australian Retailer in 2021 because my team […]
Storetrack: A game-changer for Hoop NZ and its clients’ through Field Force Management
“It’s been a game changer for how we approach our field management and reporting. We are already seeing some major improvements in how we go to market and drive an even better delivery for our clients, we could not be happier about partnering with Crossmark and Storetrack.” Gavin Nixon – Director / Owner, Hoop NZ […]
Embracing AI: Transforming field marketing in retail
At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our plans on leveraging the ongoing revolution in AI. In the fast-paced world of consumer retail, staying ahead of the competition has always required more than just good people, an eye for detail and a passion […]
What retailers can learn from TikTok to prepare for the metaverse?
While there is no question that virtual reality technology has a long way to go, as computer capabilities become more powerful and less pixilated, and new digital platforms including Web3 infrastructure are launched, the immersive sensory experience will only improve. The metaverse is gaining momentum across the world, ushering in a new era of digital […]
How data-centric is your field reporting
Whether your organisation has its own internal field team, or you engage a field service provider, retail reporting matters more than ever in 2021 and you can’t afford to be left behind. In today’s fast-paced retail environment, decision-makers must be data-centric to achieve success. Using data to identify sales trends and operational inefficiencies allows companies […]
Emerging technologies that will enhance the in-store experience
Physical retail in Australia is undergoing a technology-led transformation. The stores investing in smarter, more connected in-store experiences are not just improving efficiency. They are building the kind of shopper engagement that online retail still struggles to replicate. The role of physical retail has shifted considerably over recent years. Stores are no longer simply points […]
Impact of technology and data on sales and marketing
Technology brings new dynamic into being Association of Sales and Merchandising Companies Australasia (ASMCA) chairman Keith Quigg says the retail market is changing dramatically, with retailers more genuinely focused on the consumer and new dynamics at play as a result of technology. “This is much more so than in the past when retailers had a […]