Consumer Electronics
A high-consideration category where shoppers do their research online but often make their decision in-store. What happens on the floor, at the demo unit, and in that conversation with a rep matters more in consumer electronics than almost any other channel.
In consumer electronics, the rep is part of the product experience
The consumer electronics channel in Australia is concentrated across a small number of powerful retailers where promotional compliance is closely tracked and vendor advocates can meaningfully influence purchase decisions at the point of sale.
Shoppers arrive informed and often undecided between a shortlist of brands, which means a knowledgeable rep on the floor at the right moment can genuinely swing the outcome. Demo unit compliance, ticketing accuracy, and the quality of that in-store conversation all contribute to how a brand performs in this channel.
We support CE brands across all major retailers such as JB Hi-Fi, Harvey Norman, The Good Guys, Officeworks, and Bing Lee.
Relevant services
Everything to drive sales growth in CE. Beyond these, we support with POS printing and distribution, image recognition, and more.
Case study
DJI: How a retail training & advocacy program grew market share by 20%
Why the biggest barrier to selling a world-class product was the person standing behind the counter
DJI arrived in Australian retail with exceptional products and a brand already dominant globally. The challenge wasn’t consumer demand, it was retail staff who didn’t yet know how to sell it.
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