Patricio Servat

Pat is Director of Growth & Innovation at DKSH Smollan and CROSSMARK Australia, leading new business, marketing, innovation and strategic partnerships. With 15+ years’ retail experience and work with brands including Apple, Optus, Intel and Sony, he focuses on business development, marketing,, and strategic partnerships.
Patricio Servat
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The way Australians shop for health, wellness, beauty and personal care has moved on, and the retail side of the ...

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Australian shoppers are heading into 2026 with a sharper sense of what is worth their money. Cost-of-living pressure has not ...

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The brands gaining ground in Australian retail share a common characteristic: they are running their field programmes on real data, ...

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When brands assess field sales investment against what they currently sell rather than what they could sell, they build a ...

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Whether your organisation has its own internal field team, or you engage a field service provider, retail reporting matters more ...