Polly Yule

Polly Yule is Chief Customer Officer at DKSH Smollan and CROSSMARK Australia, with 20+ years’ retail experience across field marketing, client service, retail activation and data-led deployment. She has helped shape CROSSMARK’s technology approach, with a focus on speed to market, transparency, field efficiency and more accountable retail execution.
Polly Yule
Crossmark Shooting Day1

From cereal and ice cream to chips and chocolate, the way foods with high fat, salt and sugar (HFSS) are ...

Crossmark Shooting Day1

Australian consumers are making purchasing decisions that reflect their values as much as their budgets. For retailers and brands, responding ...