Author

Andy Kirk

Crossmark Shooting Day1

Compliance matters. A shelf that’s wrong needs to be fixed. A planogram that’s drifting needs to be corrected. AnOSA problem ...

C3a6a191 4998 4a07 b4d8 f881ce82b342

FMCG businesses have never had more visibility of their store estate, and yet in many cases, execution has never been ...

InSitu Pensa 16

About a year ago, we wrote about how CROSSMARK was embracing AI and what it might mean for the future ...

Crossmark Shooting Day1

Partnering exclusively in Australia with Crossmark allows us to bring the full strength of Pensa’s Vision AI to the AUS ...

AI Future Image

At CROSSMARK we’ve always prided ourselves on rapid adoption and implementation of new technology so we’re excited to share our ...

Screenshot 2026 03 11 at 11.29.45 am

While there is no question that virtual reality technology has a long way to go, as computer capabilities become more ...

OpEd Smart technologies to enhance the instore experience iStock

Physical retail in Australia is undergoing a technology-led transformation. The stores investing in smarter, more connected in-store experiences are not ...

1 closeup detail woman shopping supermarket 1 attribute jcomp (1)

The best Australian retailers are no longer asking whether to invest in the in-store experience. They are asking how to ...

Jean christophe gougeon t8bdfvkhnqy unsplash (1)

On a global level, some retailers are ensuring displays are maintained in terms of right product at the right time. ...

Crossmark Andy Kirk crop small

By enhancing in-store activity. In-store displays, activations, product demonstrations and brand ambassador programs should be a focus for retailers to ...